2020 Shortlist


BEST USE OF SEARCH – RETAIL / ECOMMERCE (SEO)

Sponsored by

 

Digitaloft & Kitchen Knives UK – eCommerce SEO Delivers a 3171% ROI

Evolved Search & Tap Warehouse – Making a splash with creative Search Marketing

Impression & Rise Art – More Traffic, More Monet

Loud Mouth Media & BES – Flooding the SERPs

MediaVision & A Leading Lingerie Brand – ‘React and Inspire’

NOVOS & Bloom & Wild – Blooming Organic Growth

Re:signal & ASICS – Going the extra mile!

Rise at Seven & GAME – Christmas Tinner

Rise at Seven & Missguided – dog jumpers pushing Missguided to position 1

StrategiQ & Vine House Farm – Long-Tail Bird Content Helping Sales Take Flight

 

BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC)

Absolute Digital Media & FootActive – Stepping Into The New Normal

agenda21 & Onitsuka Tiger – From zero to hero: Driving growth quickly & efficiently

Fluid Commerce & Moda Furnishings

Loud Mouth Media & GT Omega – In the driving seat for success

Precis Digital & Fenix Outdoor – Extensive always on structure for paid search

Precis Digital & Safira – Finding Success with a Machine Learning Account Structure

Red Hot Penny & World of Wall Paper

Reprise & Smartbox – A Smarter Search Strategy

Space & Time Media & OceanSaver – Plastic Free July

Vervaunt & PMT – Integrating data & APIs for success during Covid-19

 

BEST USE OF SEARCH – FINANCE (SEO)

ASSISTED. & CIA – Independence Day.

Digitaloft & Compare the Market – Using Digital PR to Achieve SEO Success

Evolved Search & Ocean Finance – Moving SEO performance from the Red to the Black

Evolved Search & thinkmoney – Investing in the right Search agency pays interest

Further Digital Marketing & Adrian Flux – Most Common Motoring Offences for England & Wales

ICS-digital & IG – 16 Multilingual Markets, 259% Traffic Increases and 1.2 Million Visitors from Global SEO

Impression & SunLife – Planning for the Future

OMD UK & Barclaycard UK – Money Matters

Re:signal & WorldRemit – A better, secure and FASTER way to send money

Reddico & Direct Line – Small Business Campagin

Rise at Seven & Asktraders – 329% increase in organic through high quality links

 

BEST USE OF SEARCH – FINANCE (PPC)

HSBC UK – Bid Automation for Mortgages

Mediahub UK & Western Union Europe – Maximising The Efficient Frontier H1 2020

Reflect Digital & Opayo – Stay Alert. Control CPA. Save Conversions.

Somebody Digital & Moneyboat – Christmas 2019 Campaign

The Media Image & Refinitiv – Rebrand and Restructure: Sustaining Efficiency at Scale For A New Brand

 

BEST USE OF SEARCH – TRAVEL / LEISURE (SEO)

Journey Further & Ocean Florida – Theme Park Tester

Propellernet & CV Villas – Visibility highs in a challenging 2020

Propellernet & PureGym – Real-time Keyword Research During Lockdown

Rise at Seven & Parkdean Resorts – Dominating the staycation market post pandemic

Rise at Seven & SpaSeekers – closing the gap and dominating the spa market

 

BEST USE OF SEARCH – TRAVEL / LEISURE (PPC)

lastminute.com – Navigating a post-corona world in the travel industry

Launch Online & Aria Resorts – Selling Holidays in a Pandemic

Moneyspyder & YHA – A PPC Rescue Mission

novi.digital & English Lakes Hotels – ‘More than just Words-worth, what are you clicks-worth? – A 2000% ROI campaign with Capitvise’

Reprise & Smartbox – A Smarter Search Strategy

 

BEST USE OF SEARCH – THIRD SECTOR / NOT FOR PROFIT

Cancer Research UK – Cleanse and Crush Campaign

Crafted & CITB – Building New Careers in Construction

Crafted & Natural History Museum – Growth amongst uncertainty

Impression and Cancer Research UK (PPC)

Moneyspyder & YHA – A PPC Rescue Mission

Propellernet & Dogs Trust – Rescuing Rankings & Non-Brand Traffic

Torchbox & Islamic Relief UK – Raising Millions During Ramadan 2020

Torchbox & Samaritans – Christmas 2019 Campaign Delivers £84K in Donations

 

BEST USE OF SEARCH – B2B (SEO)

Sponsored by

 

Accelerate Agency & RingCentral – Bringing the Ching Ching to Ring Ring

Embryo & The Franchise Company – Using Embryo Content To Dominate The Market

Glass Digital & Alliance Online – Serving up a tasty 1,923% ROI from Organic Search

Loud Mouth Media & Smartway2 – A Smart Way To The Top Of The SERPs

MediaVision & Instant Offices – ‘How to sell office space when everyone is working from home’

Mediaworks & Business Rescue Expert – Solving SEO Solutions for Insolvency Practice

Session Media & The CPD Standards Office – The Unique E-Learning League

Verve Search & SHL – Unlocking SEO Performance

Volvox Digital & Incopro – Brand Protection Campaign

 

BEST USE OF SEARCH – B2B (PPC)

Crafted & Workspace – The Smart Way to Let Office Space

eComOne & PPC Samurai – Safe.co.uk

Kinase & Nisbets – Catering Restart After Lockdown

Merkle | DWA & Cisco – The world runs on Webex

Teamwork – Driving growth with PPC excellence

The Media Image & Refinitiv – Rebrand and Restructure: Sustaining Efficiency At Scale For A New Brand

 

BEST USE OF SEARCH – B2C (SEO)

Blue Array & Floom – At the forefront of flower giving

Digitaloft & Compare the Market – Using Digital PR to Achieve SEO Success

Digitaloft & Kitchen Knives UK – eCommerce SEO Delivers a 3171% ROI

Evolved Search & Tap Warehouse – Making a splash with creative Search Marketing

ICS-digital & IG – 16 Multilingual Markets, 259% Traffic Increases and 1.2 Million Visitors from Global B2C SEO

Impression & Skills Training Group – Skilling Up With Search

QueryClick & BT – TV and Sport Campaign

Re:signal & ASICS – Going the extra mile!

Screaming Frog & The Sole Supplier – Going for Gold: The World Marathon Index

StrategiQ & Factory Direct Flooring – Unlocking SEO Success Through Lockdown

 

BEST USE OF SEARCH – B2C (PPC)

agenda21 & Onitsuka Tiger – From zero to hero: Driving growth quickly & efficiently

Crafted & Natural History Museum – Growth amongst uncertainty.

Launch Online & The Cornish Fishmonger – Survive & Thrive: Pivoting from Wholesale to Online

Mabo – New Era ‘Cap’ Off A Great Black Friday

Reprise & Smartbox – A Smarter Search Strategy

Somebody Digital & Meaco – Summer Season Campaign

 

BEST USE OF SEARCH – HEALTH

DemandMore & Pure Sports Medicine – Boosting enquiries for London’s leading sports medicine chain

Mosquito Digital & Savlon – Bringing Savlon into the digital age

Rise at Seven & Care Fertility – turning around a 3 year decline in 2 months

SEO Works & Weldricks – search therapy: 5112% return

Stand Out Digital & RB&HH Specialist Care – Private Patient recruitment campaign

SUSO Digital – Pet Health – New Audience Breakthrough

Tug & GenesisCare – Driving Local Enquiries During Lockdown

Zeo Agency & Acıbadem Health Group – What happens in offline shouldn’t stay in offline

 

BEST USE OF SEARCH – AUTOMOTIVE

Caliber & Motors.co.uk – The First Stop for All Things Automotive: Simple IA, Markup & Content for Great Organic Gains

Colewood Internet & Asda Tyres – Fitted Tyres Campaign

Evolved Search & Select Car Leasing – Driving performance to Pole Position

Loud Mouth Media & Agnew Group – Driving Budget Efficiencies

PR Agency One & Auto Trader – Eau de New Car campaign

the7stars & Squared.io – Driving confidence in PPC for Suzuki

Tug & Zipcar – Pivoting PPC during COVID-19

 

BEST USE OF SEARCH – REAL ESTATE & PROPERTY

connective3 & Strata – A bespoke local PPC approach

Crafted & Workspace – The Smart Way to Let Office Space

Croud – From moving to improving: Extension cost calculator

Glass Digital & Property Guides – Buying guides that drove leads through the roof

MediaVision & Douglas and Gordon – ‘Tripling Growth in an Uncertain Market’

MediaVision & Instant Offices – ‘How to sell office space when everyone is working from home’

NMPi by Incubeta & Quintain Living – Closing the Online/Offline Gap

Rooster Marketing & Bargate Homes – Moving enquiries from Rightmove to Google

Space & Time Media & Redrow Homes – Brand Building Through YouTube

Space & Time Media & Taylor Wimpey – Adapting to Change

 

BEST LOCAL CAMPAIGN (PPC)

connective3 & Strata – A bespoke local PPC approach

Digital NRG & Autolyne – Unlocking a Van Full of Leads

MRS Digital & Shuttercraft – 23 Local Campaigns in One

Tug & GenesisCare – Driving Local Enquiries During Lockdown

 

BEST LOW BUDGET CAMPAIGN (SEO)

Sponsored by

 

Aqueous Digital & ITP Packaging – Driving Sales during Covid-19 lockdown

Digitaloft & Kitchen Knives UK – eCommerce SEO Delivers a 3171% ROI

Embryo & The Franchise Company – Using Embryo Content To Dominate The Market

Feel Digital & International Scientific Group – Great Scott! Revenues are at an all-time high

Loud Mouth Media & Smartway2 – A Smart Way To The Top Of The SERPs

StrategiQ & Custom Heat – Heating Up the Competition Around Warwickshire

Tao Digital Marketing & Fleetcover – Generating high-quality, consistent leads through SEO services

The SEO Works & MSC Notaries – Found in Translation

Volvox Digital & Incopro – Brand Protection Campaign

Zeo Agency & Ajansspor – A Holistic Approach to Growth in News Traffic

 

BEST LOW BUDGET CAMPAIGN (PPC)

agenda21 & Onitsuka Tiger – From zero to hero: Driving growth quickly & efficiently

DemandMore & Pure Sports Medicine – Boosting enquiries for London’s leading sports medicine chain

Glass Digital & Write From The Heart Keepsakes – Personalised for Performance

Space & Time Media & OceanSaver – Plastic Free July

Stand Out Digital & RB&HH Specialist Care – MENA launch campaign

The SEO Works & Bearing King – Bearing King Crowned

 

BEST INTEGRATED CAMPAIGN

Adido & Manutan – Record breaking revenues

ClickThrough Marketing & SPAR – VISIBLE IN EVERY UK TOWN: FROM NEAR TO SPAR

Clicky Media & Raleigh – Powering electric results

Crafted & Médecins Sans Frontières – COVID-19 Appeal

HSBC UK – PPC/SEO Integration Campaign for Mortgages

Loud Mouth Media & BES – Fixing a leaky search strategy

Merkle & Benefit Cosmetics – Facilitating the Journey to ‘Brows on Fleek’

PR Agency One & Auto Trader – Eau de New Car campaign

Rise at Seven & Parkdean Resorts – Dominating the staycation market post pandemic

Stickyeyes & Hermes: Delivering Digital Performance

 

MOST INNOVATIVE CAMPAIGN (PPC)

Aira & Hagerty – Reaching The ‘Ones Who Got Away’ With Discovery Ads

Crafted & Natural History Museum – Growth amongst uncertainty

ForwardPMX & Tommy Hilfiger – Success Beyond Search: How We Fuelled Growth Across the Entire Tommy Hilfiger Business

Impression & Topps Tiles – Topp of the Shops

Precis Digital & Safira – Finding Success with a Machine Learning Account Structure

Reprise & Smartbox – A Smarter Search Strategy

the7stars & Squared.io – Driving confidence in PPC for Suzuki

 

BEST SEO CAMPAIGN

Sponsored by

 

connective3 & thortful – From challenger brand to industry leader

Crafted & CITB – Building New Careers in Construction

Digitaloft & Kitchen Knives UK – eCommerce SEO Delivers a 3171% ROI

Evolved Search & Tap Warehouse – Making a splash with creative Search Marketing

NOVOS & Thread – Thread-ing the needle for SEO Growth

Re:signal & ASICS – Going the extra mile!

Re:signal & WorldRemit – A better, secure and FASTER way to send money

Rise at Seven X Missguided – dog jumpers pushing Missgided to pos 1

Tug & Zipcar – Planned and Unplanned Moments

Verve Search & Buzz Bingo – Winning the Link Building Jackpot

 

BEST PPC CAMPAIGN

Sponsored by

 

ClickThrough Marketing & SPAR – VISIBLE IN EVERY UK TOWN: FROM NEAR TO SPAR

connective3 & Strata – A bespoke local PPC approach

ForwardPMX & Tommy Hilfiger – Success Beyond Search: How We Fuelled Growth Across the Entire Tommy Hilfiger Business

Glass Digital & Write From The Heart Keepsakes – Personalised for Performance

iProspect & Squared.io – Improving relevance for Figleaves

Mabo – New Era ‘Cap’ Off A Great Black Friday

Mediahub UK & Western Union Europe – Maximising The Efficient Frontier H1 2020

Precis Digital & Safira – Finding Success with a Machine Learning Account Structure

Reprise & Smartbox – A Smarter Search Strategy

Tug & Zipcar – Pivoting PPC during COVID-19

 

BEST USE OF CONTENT MARKETING

Barracuda Digital & Staysure – Making Winter Sports Travel Accessible & Inclusive

Digitaloft & Compare the Market – Using Digital PR to Achieve SEO Success

Digitaloft & Cosmetify – The Cosmetify Index

Green Park Content & Unilever – All Things Hair

MediaVision & Instant Offices – ‘How to sell office space when everyone is working from home’

Rise at Seven & GAME – Christmas Tinner

Rise at Seven & Parkdean Resorts – Dominating the staycation market post pandemic

Rise at Seven & Underluckystars – if light pollution cleared

Screaming Frog & The Sole Supplier – Going for Gold: The World Marathon Index

Verve Search & Buzz Bingo – Winning the Link Building Jackpot

 

BEST USE OF PR IN A SEARCH CAMPAIGN

Aira & Liberty Games – Best Home Bar Competition

connective3 & thortful – From challenger brand to industry leader

Digital Trails & MenKind – Father’s Day 2020 (Lockdown Dad)

Digitaloft & Compare the Market – Using Digital PR to Achieve SEO Success

Digitaloft & Cosmetify – The Cosmetify Index

PR Agency One & Auto Trader – Eau de New Car campaign

Rise at Seven & Game – Christmas Tinner

Rise at Seven & Missguided – dog jumpers pushing Missguided to position 1

Screaming Frog & The Sole Supplier – Going for Gold: The World Marathon Index

Verve Search & Buzz Bingo – Winning the Link Building Jackpot

 

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Anicca Digital & InfinityQS – Growing the Global Partner Program using LinkedIn

ClickThrough Marketing & SPAR – VISIBLE IN EVERY UK TOWN: FROM NEAR TO SPAR

Digital NRG & Caerphilly Skips – Local Skip Hire

Rise at Seven X GAME – Christmas Tinner

Summit & Durex – Reaching over 15 million new students using Facebook

 

BEST USE OF DATA (SEO)

Crafted & CITB – Building New Careers in Construction

Propellernet & PureGym – Real-time Keyword Research During Lockdown

 

BEST USE OF DATA (PPC)

Crafted & Workspace – The Smart Way to Let Office Space

ForwardPMX & Tommy Hilfiger – Success Beyond Search: How We Fuelled Growth Across the Entire Tommy Hilfiger Business

lastminute.com – Automating search query analysis

Mediahub UK & Western Union Europe – Maximising The Efficient Frontier H1 2020

Red Hot Penny & World of Wall Paper

Reprise & Smartbox – A Smarter Search Strategy

Somebody Digital & Moneyboat – Christmas 2019 Campaign

Three Whiskey & Pronovias – How a sophisticated global measurement strategy delivered growth for major bridal brand

 

BEST SOFTWARE INNOVATION

Adzooma – Automate & Optimise Your Online Advertising

DeepCrawl Automator – SEO QA

InLinks

Kenshoo – Kenshoo Impact Navigator

OnCrawl – SEO & Data Science Platform

Optmyzr Campaign Automator – Inventory Driven PPC Campaigns Made Easy

Squared.io – Automation & Audit for Google Ads

TrueClicks – PPC Auditing & Monitoring built for Teams

 

BEST PPC MANAGEMENT SOFTWARE SUITE

Adzooma – Automate & Optimise Your Online Advertising

Kenshoo – Kenshoo Search

MarinOne by Marin Software

Optmyzr – Extraordinary PPC Management Tools Empowering the Paid Search Community

PPC Samurai – Automation Without Compromise

Squared.io – Automation & Audit for Google Ads

TrueClicks – PPC Auditing & Monitoring built for Teams

 

BEST SEO SOFTWARE SUITE

DeepCrawl Platform

InLinks

OnCrawl – SEO & Data Science Platform

 

BEST SEARCH SOFTWARE TOOL

InLinks

Kenshoo – Kenshoo Search

OnCrawl – SEO & Data Science Platform

Squared.io – Automation & Audit for Google Ads

Swydo – Swydo Reporting & Monitoring Platform

Trisolute News Dashboard – Best-in-class news SEO tool

TrueClicks – PPC Auditing & Monitoring built for Teams

 

BEST IN-HOUSE TEAM

AO World Search Team

Compare the Market SEO & Content Teams

Harrods SEO Team

 

BEST SMALL PPC AGENCY

DemandMore

Fluid Commerce

Launch Online

Loud Mouth Media

MRS Digital

Relevance

Torchbox

Vervaunt

 

BEST LARGE PPC AGENCY

Aira

Crafted

Impression

Mabo

 

BEST SMALL SEO AGENCY

Absolute Digital Media

Chillibyte

Digital NRG SEO Team

Digitaloft

Loud Mouth Media

NOVOS

Re:signal

Relevance

The Evergreen Agency

 

BEST LARGE SEO AGENCY

Aira

Blue Array

Click Consult

Crafted

Evolved Search

Impression

Merkle

Reddico

Rise at Seven

The SEO Works

 

BEST SMALL INTEGRATED SEARCH AGENCY

ASSISTED.

Aqueous Digital

Ecrubox Digital

MediaVision

 

BEST LARGE INTEGRATED SEARCH AGENCY

Click Consult

Clicky Media

Crafted

ForwardPMX

Impression

Journey Further

Propellernet

Stickyeyes Group

The Media Image