Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

Become a Judge Previous Judges


 

We Are Search Awards Ambassadors

Our Ambassadors are; Michael Bonfils, Laurent Bourelly, Roberto Croci, Motoko Hunt, Judith Lewis and Lukasz Zelezny. Find out more about our ambassadors below:
 

Michael Bonfils

Global Managing Director
Intl Media Management Corp (SEM International)

Twitter | LinkedIn

Michael Bonfils is the Founder and CEO of SEM International, an award-winning global agency with 32 network offices worldwide. Specializing in multilingual digital marketing, they support global advertising agencies and multinational corporations with their international Digital marketing needs from PPC, SEO, Social Media, eCommerce, Content and localization services.

Michael became involved in the search industry in 1997 and since then, has been a regular industry contributor and speaker at conferences worldwide. Over his career, he has worked in-house, at a search engine and has sold his first agency in 2004. Since then, he and his agency has worked with and consulted for over 100 global brands such as Intel, HP, Activision/Blizzard, Medtronic, Mastercard, Sony and many others.

Michael has volunteered his time as a board member for a number of digital marketing organizations and has been a judge on multiple awards worldwide since 2015. He is honored to be a Search Award Ambassador and is committed to increasing its value as a premium, highly recognized award amongst the search industry.


Laurent Bourrelly

SEO Consultant
Laurent Bourrelly S.L.U

Twitter | LinkedIn

In 1994, Laurent started working in marketing and branding. Laurent discovered the wonders of SEO in 2004, by entering a SEO contest. After three months of 24/7 SERP battling in this international competition, he got it. He knew exactly how and what to feed Google in order to help any web page rank at the top of Google SERP. It’s no miracle. If you put in the time and education over thousands of hours, you’ll eventually figure it out just as Laurent has. Like many others, Laurent cut his teeth mastering both black and white hat SEO techniques, adapting and evolving during each google algorithm update to keep himself at the bleeding edge of best practices right up to this very day. Bringing back his knowledge about branding and marketing into the SEO mix became obvious around 2010.

Today, Laurent is one of the very few who can go from high-class Content Marketing to Black Hat SEO while building a strong Semantic SEO main pillar. He took out of the equation all the question marks, leaving only one single question « do you have the means to reach your goals ? » Some other notable achievements include his dozens of industry speeches including TEDx and SMX as well as his positions on as a Head Judge of the European Search Awards, and regular judged for many others. His thought leadership within the SEO community is well renowned from co-forming the notorious ‘DarkSEOTeam’ back in his black hat days, to being awarded third place for ‘All Time Best SEO in France’. The latest adventure is called SEO Conspiracy, which you can find on all the good places Online. It’s all about debunking SEO myths and Google Propaganda, but also helping out by sharing the right strategies to deliver results in SEO and Digital Marketing. Laurent now focuses his time mainly on consulting and has trained numerous SEO professionals, amongst the best in their fields.


Roberto Croci

Managing Director
Microsoft for Startups MEA

Twitter | LinkedIn

Roberto Croci joined Microsoft for Startups team with a wide range of knowledge, having previously worked as the Google Regional head for (EMEA) Emerging Markets (Middle East, Turkey, Israel, Russia, Africa) where he helped businesses by building & mentoring teams that could successfully penetrate new markets and ensure sustainable revenue growth.

As a natural born leader, he is passionate about business, people and their growth and has more than 15 years’ experience in various industries – ranging from digital marketing, ad-tech to sales.

He will be integral as the Regional Managing director at Microsoft for startups Middle East, in helping startups achieve their goals and build successful businesses by promoting their tech solutions through digital and social campaigns, opening up the right opportunities for growth, customizing a market plan to maximize joint marketing with Microsoft and providing a targeted industry co-marketing and account planning.

He has specialized in leadership development as a Harvard Business School graduate
and has a proven track-record of creating successful teams and growing businesses in unpredictable environments.

He is passionate about Entrepreneurship and is one of the Partners at Strowlers Ventures, a micro VC-fund which invests in international startups mainly founded by top-tier MBAs.


Motoko Hunt

President, Int’l Search Marketing Consultant
AJPR

Twitter | LinkedIn

Motoko has been providing the online marketing services targeting Japan, Asia, and other markets to companies from around the world for since the mid ’90s. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made a big impact on some of the world’s popular multi-national brands’ search marketing campaigns.

A number of her articles have been published on industry websites and printed media. She also writes about the Search Marketing and SEO on her blog and other websites. She is a frequent speaker at the search marketing conferences globally and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO. In 2014, she received the Best Consulting Awards from the US Search Awards.


Judith Lewis

Founder & CEO
deCabbit

Twitter | LinkedIn

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. She has judged both UK & European Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners.

Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment. Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).


Lukasz Zelezny

SEO Consultant
Website

Twitter | LinkedIn

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla.

Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.

 
 
 


Judges

Lukas Adamec | Performance Marketing Manager | Zendesk

Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.

Hessam Amiri | Paid Media and SEO Manager | The Royal Mint

Hessam began his digital career in 2014 for maternity cover as digital marketing executive, his passion for digital has allowed him to become the leading SEO/PPC for one of the oldest companies in the world The Royal Mint! Hessam has been managing, developing the main channels for the past 4 years which was part of the winning team in 2017 for two separate search awards. Outside the world of digital, Hessam is also a Governor for University Hospitals Bristol & Weston but also an ambassador of Daring to Dream charity. Hessam has always been pushing the boundaries in digital but also in life by having his family story made into Play on the big screens but also (soon to be announced) virtual reality experience for digital world!

Dawn Anderson | Founder | BERTEY

Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute

Seb Atkinson | UK Head of SEO | NerdWallet

Seb Atkinson has been working in marketing for over a decade, transitioning into SEO in 2012. Seb has spent much of his career working agency-side, specialising in link building and technical SEO projects for UK and international businesses. In 2019, Seb was appointed Head of SEO at KnowYourMoney.co.uk, which became part of NerdWallet in 2020. NerdWallet provides consumers and businesses with useful tools and insights so they can make smart money moves.

Jim Banks | CEO | Spades Media |

Jim has over 18 years of digital advertising experience. Since then he’s spent in excess of £220 million buying traffic for over 1000 companies. Jim is a keynote speaker invited to speak at industry events around the world, including Pubcon, Retail Global, Marketing Festival, Friends Of Search, Hitpath Masters Conference, a4uexpo, SES, SMX and Affiliate Summit. Jim has been a regular fixture on the judging panel at the UK, European, MENA and US Search awards for the past four years and is a returning judge for this years UK Search Awards. Never one to shy away from giving an opinion or pulling punches, Jim enjoys critiquing entries at the Awards and seeing what the search community thinks is worthy of winning.

Michael Bonfils | Managing Director | SEM International

Michael Bonfils is the Founder and CEO of SEM International. Which is an award winning global digital marketing management firm with 32 worldwide offices specializing in multilingual PPC, SEO, Social Media, Global eCommerce, Content and Localization. His company’s services are tailored to assist global advertising agencies and multinational corporations with their digital marketing strategies around the world. He has been in the industry since 1997, has been a frequent speaker at global conferences, is a recognized industry award judge and past/present board member for a number of digital marketing organizations.

Laurent Bourrelly | SEO Consultant | LAURENT BOURELLY S.L.U

In 1994, Laurent started working in marketing and branding. Laurent discovered the wonders of SEO in 2004, by entering a SEO contest. After three months of 24/7 SERP battling in this international competition, he got it. He knew exactly how and what to feed Google in order to help any web page rank at the top of Google SERP. It’s no miracle. If you put in the time and education over thousands of hours, you’ll eventually figure it out just as Laurent has. Like many others, Laurent cut his teeth mastering both black and white hat SEO techniques, adapting and evolving during each google algorithm update to keep himself at the bleeding edge of best practices right up to this very day. Bringing back his knowledge about branding and marketing into the SEO mix became obvious around 2010. Today, Laurent is one of the very few who can go from high-class Content Marketing to Black Hat SEO while building a strong Semantic SEO main pillar. He took out of the equation all the question marks, leaving only one single question « do you have the means to reach your goals ? » Some other notable achievements include his dozens of industry speeches including TEDx and SMX as well as his positions on as a Head Judge of the European Search Awards, and regular judged for many others. His thought leadership within the SEO community is well renowned from co-forming the notorious 'DarkSEOTeam' back in his black hat days, to being awarded third place for ‘All Time Best SEO in France’. The latest adventure is called SEO Conspiracy, which you can find on all the good places Online. It’s all about debunking SEO myths and Google Propaganda, but also helping out by sharing the right strategies to deliver results in SEO and Digital Marketing. Laurent now focuses his time mainly on consulting and has trained numerous SEO professionals, amongst the best in their fields.

Dave Cain | Head of Digital Marketing | Arriva Group

Dave started his digital journey back in 2002 originally as a web designer/developer and very quickly moved into the online marketing sector as an SEO and PPC specialist. Over the past 17+ years, he has operated in a freelance, agency and client side capacity working with some of the most respected brands across the UK, Europe and Asia. Today, Dave would classify himself as a t-shaped data driven digital professional with a wealth of experience and knowledge across many verticals and technologies. In his own words “if the internet was switched off tomorrow I’d be out of work, it’s all I know and love”.

Dan Callis | Freelance SEO

Dan Callis has been in SEO for a decade, with time spent at reputable agencies such as OKO, Vertical Leap, Further, StrategiQ and Branded3, as well as a brief in-house stint before going freelance in November 2019. As well as working on a varied selection of retained clients, he also handles most things SEO on behalf of Legmark and Andrew Laws Associates. Over the years he’s worked on campaigns involving complex hreflang setups, multi-region franchise local targeting and bloated forum index issues.

LinkedIn profile

Montserrat Cano | Digital Marketing, Product and Project Management Consultant

Montserrat Cano is a seasoned, all-round digital marketer and project manager who specialises in integrating the digital marketing areas to maximise marketing and business results. Having started in SEO and content almost back in the dark ages of digital, her core skill is SEO, as well as PPC,CRM/ email and social media strategy and execution. Her focus and passion is on solving issues and building internal processes to handle and prevent them using data. Being bilingual English-Spanish, she has worked with brands operating in the UK and internationally in a range of niches, such as ecommerce, legal, membership, public sector, technology or publishing. She has also spoken at the eCommerce Expo and Measurecamp. In her spare time, she mentors other SEO/ digital professionals to help make the industry stronger.

Lisa Choudhury | SEO Manager | Selfridges

Michael Costanzo | Head of SEO | Internet Fusion Group

Michael is the Head of SEO at Internet Fusion Group, a fast-growing e-commerce company based in the UK that specialises in gear and lifestyle products across surf, skate, snow and equestrian, as well as premium street and outdoor fashion. IFG’s portfolio includes popular online stores like Surfdome, Country Attire, Ride-Away and DirtBikeBitz, as well as some of the world’s top action sports magazines including Whitelines Snowboarding, Outdoors Magic and many more. Before this, Michael was Senior SEO Manager at Trainline, the world’s leading train and coach ticket app, where he was responsible for driving the international growth strategy reaching millions of new customers from across the globe. Michael has also spent the earlier part of his career agency-side, working across an extensive range of verticals including retail, FMCG, e-commerce, B2B, finance and more for some of the world’s biggest brands such as Johnson & Johnson, GE, Tiffany & Co. and many more.

Paris de Reuck | Content & Community strategist

With over 14 years of experience in media and marketing. Paris has a wealth of content marketing, social media and SEO experience, working independently with high growth companies. Previously, Paris spent ten years working as Head of Social media, influencer marketing and editorial content, media agency side, working with clients including Dell, Intel, EasyJet, Rimmel London and Bayer.

Neil Dickson | SEO Director | Hearst UK |

Neil has worked in SEO and Digital marketing since 2004. Currently SEO Director at Hearst UK managing the SEO team who look after 15 Hearst brands including Cosmopolitan UK, Esquire UK, Good Housekeeping UK and Digital Spy. Previously Neil has worked in the charity, education, events and B2B publishing verticals. Neil continues to help charities with SEO in his spare time and more formally via the Media Trust.

LinkedIn profile

Michael Durey | Head of Digital, CRM & Data | Samsung Electronics

Michael joined Samsung in 2018 and since then has helped to deliver triple digit Ecommerce growth each year through Samsung’s owned eStore, EPP and Student websites. Aligning Digital Marketing strategies across Search (Paid and Organic), Affiliates, CRM, Paid Social, Programmatic Display and Online Video has allowed Samsung to maximise in-market traffic through to Samsung.com and ultimately has led to the most successful product launches the company has ever had.

Halide Ebcinoglu | SEO & SEM Consultant

Halide is a digital marketer with over 15 years of experience in SEO, SEM & Project Management. She has successfully managed large-scale digital projects from ideation to completion. Halide worked at Google Dublin before she has co-founded her own agency, Kubix Digital, an international search-focused Digital Marketing Agency based in Berlin. She is occasionally speaking at conferences, like Brighton SEO, Hallo.Digital, Contentixx and many more. Halide is principled in her work and personal life when it comes to living green and empowering people in need; contributing to a more sustainable world is her lifelong goal.

David Edmundson-Bird | Principal Lecturer in Digital Marketing & Enterprise | Manchester Metropolitan University

David is Principal Lecturer in Digital Marketing at Manchester Metropolitan University, where he leads a team of specialist digital marketing academics and runs a number of digital communications programmes. He is co-author of 7th edition of Digital Business & E-commerce Management with Dave Chaffey and Tanya Hemphill. David is Chair of Global Judging Standards for Don’t Panic. His role is to ensure objectivity, transparency and consistency across the judging panels for all Don’t Panic assets, and to provide a quality assurance process in the judging process. He set up Manchester Met’s first part-time MSc in Digital Marketing in 2007, their first full-time MSc Digital Marketing Communications in 2016 and Manchester Met’s Global E-Learning MSc in Digital Marketing. David founded Manchester Met’s Agency Life programme in 2012 to enable students to experience live work skills in the workplace very early in their course. He has enjoyed several spells in academia as well as senior management roles in the digital sector, helped to set up Manchester’s second web design agency back in 1995, He sits on the Board FutureEverything and is a trustee of The Education Trust.

Ellie England | Sales Director | Microsoft

Passionate about digital, women in technology and making a lasting impact, Ellie began her career in sales working in an inner city secondary school 'selling' the importance of modern languages to disaffected teenagers. She got in to the world of digital advertising working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft. As a Sales Director for Microsoft Advertising, for the past 5 years. Ellie has been spearheading the continued investment in the North of the UK and beyond, leading a growing team of Account Managers and Directors and juggling life as a proud mother of two pre-schoolers.

Ed Fletcher | Head of Technology | Clue Computing.

Ed has worked both internally and as a contractor, and gained a wealth of experience across a wide range of technical and business areas. From his time at the IBM software development lab at Hursley, Ed's passion is customer experience - whether in physical retail, web or mobile. He has spoken at conferences on topics as varied as delivering bespoke digital experiences via virtual appliances, effective organisation design for digital delivery, and how to prove the ROI of digital optimisation. Working at Vodafone Group, Ed setup and ran an internal digital optimisation agency to support 22 international markets with performance, analytics and SEO. More recently, Ed has delivered omni-channel content management solutions and coached leadership and technical teams as they move to Scaled Agile delivery. Ed is a Scaled Agile Program Consultant and is currently running the technical team to develop, deploy and operate Clue’s global investigation management platform.

Neil Hardy | Digital Director | Mid Counties Coop

Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil

Bill Hartzer | SEO CONSULTANT

Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.

Simon Heseltine | VP OF AUDIENCE GROWTH | TRADER INTERACTIVE |

Simon Heseltine is the VP of Audience Growth at Trader Interactive in Norfolk, VA. His team is responsible for all traffic channels for industry leading sites such as Cycle Trader, RV Trader, Equipment Trader and Commercial Truck Trader, winning the Global Search Award team of the Year for 2020. Simon has led US Search Award winning teams at ForRent (2017) and AOL (2014), also working in-house at Hewlett Packard Enterprise, and for several years on the agency side. Simon taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years, 2 as VP of Education. Pre-pandemic, Simon was a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech

Cheryl Hill | Director of Digital Marketing | SkipTheDishes

Cheryl Hill is the Director of Digital Marketing at SkipTheDishes, Canada's leading and largest food delivery network. Cheryl leads Skip's media buying and digital strategy across Search, CRM, Paid Media, SEO, and Social Media via data-driven insights that connect with Canadians. Prior to Skip, Cheryl served at Metric Marketing as Director of Digital Marketing, where she established teams and led the creation of digital products. For more than a decade, Hill also led her own successful digital marketing consultancy and honed her trade in the UK finance industry, where she pioneered a digital marketing team within the largest mortgage, insurance, and loans brokerage in Scotland.

Jennifer Hoffman | VP of Marketing | Banked

Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!

Motoko Hunt | President | AJPR

Since establishing AJPR in 1998, Motoko Hunt has been providing online marketing services to various companies around the world. Her extensive knowledge of Asia and Japanese markets proves to be highly valuable as her consulting services have made a significant impact on global marketing campaigns for some of the world’s most popular multinational brands. Besides being published in industry websites and printed media, Motoko is a frequent speaker at global search marketing conferences, giving seminars and training about topics on International Search Marketing.

Kristal Ireland | Managing Director | Razor

Previously voted as one of the UK's Top 30 Women in Digital Under 30, Kristal Ireland is a specialist in digital transformation and digital brand strategy. An award winning, strategic and experienced digital marketing expert, Kristal is the Director of Digital for the national charity UK Coaching. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a fifteen years developing digital solutions for some of the UK’s biggest brands.

Lada Kalashnikova | Head of SEO | CopyBet EU Ltd

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet EU Ltd, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.

Richard Keenan-Heard | Head of SEO | Trainline |

Richard leads Trainline’s in-house SEO and engineering team, focusing on scaling growth through product and UX improvements at scale in markets across the world. With a growth mindset and a passion for trains matched only by his determination to help customers find the best options for sustainable travel, Richard has assembled the team from the ground up. Before joining Trainline, Richard spent five years working at Wavemaker (formerly MEC) delivering scaled, enterprise level SEO for global brands including GE, Tiffany, Michelin, Johnson & Johnson and Pfizer. As a result of his agency and in-house experience, Richard has a diverse background in SEO and Product bringing a wealth of experience to the judges’ panel.

LinkedIn profile

Umar Khan | Senior Digital Strategist. | Nakheel

Umar is a passionate digital marketer with over 9 years of experience in managing high budget digital marketing campaigns. With experience and expertise on all the verticals of Digital Channels including SEO, Google Ads, Social Media, Content Marketing, Programmatic, Marketing automation, CRO, UX, analytics etc. Umar has worked with top companies in UAE and currently linked with Nakheel as the Senior Digital Strategist. He also conducts digital marketing corporate workshops & regular classes for well-known educational institutes in Dubai.

Andy Kinsey | Founder | SEOAndy |

Andy has over 15 years experience in SEO, working across almost every industry from Finance to Retail and from Publishing to Adult, as well as working across projects of all scales from Startups to Global Corporations. Andy is known for his highly data-led approach to SEO, an approach which ensures maximum results for clients and a great experience for users. You can follow Andy on twitter @andykinsey or get in touch via https://www.seoandy.com

Mike Kirwan | Managing Director | RMS

Since 2018, Mike has been MD of creative communications agency, RMS in Altrincham. Prior to this, he was the longstanding Commercial Director at digital marketing agency Latitude for 11 years where he worked with a number of high profile brands such as bet365, Tesco, Post Office and Brewdog. He is also an experienced troubleshooter and board advisor for brands. Before digital, he worked for over a decade in advertising agencies including Yellow M, BJL and Gyro International. He has an award-winning and innovative approach to business strategy - keeping it simple, being creative and ensuring real focus from his team.

Mark Kuhillow | CEO | SingleView

Starting his career on 1994, Marks media roots are firmly planted within the offline direct response world, moving online in 1999. Seeing the opportunity to apply a digital direct response agency model to affiliate and performance marketing campaigns, Mark founded R.O.EYE in 2004. After pivoting the agency into a marketing attribution SaaS platform, the business was acquired by Awin, a division of Axel Springer in 2021. He is now the CEO of SingleView.

Judith Lewis | Founder | DeCabbit Consultancy |

Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , Virgin.com, Virgin Startup & more. She has over 23 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and rewrote the large foundational Econsultancy Best Practice Guide to SEO.

Jason Meininger | Technical SEO Manager | Totaljobs Group|Stepstone Atlantic

Jason has been online since before browsers had graphics, and a 20+ year career in both enterprise and startup environments spans web design, development, marketing, and project management. For well over a decade he has been a core part of the SEO programme at Totaljobs Group (now part of StepStone Atlantic), supporting both on-and off-site SEO initiatives with a primary focus on scalable, data-led technical optimisation to improve reach, drive organic traffic, and maximise engagement across a transcontinental portfolio of online recruitment classified sites. Also a MENA Search Awards judge, he is an avid traveller, a competitive archer, and maintains a parallel career in London as a theatrical producer and lighting designer.

Paul Morris | Acquisition Marketing Director | Visualsoft Ltd

Paul has 22 years’ experience leading Marketing, Digital & Ecommerce both Agency & Brand side. Paul was previously Director of Digital/ Ecommerce at Marshalls PLC, Head of Marketing at Tesco Bank, global Digital/ Ecommerce Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and have through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach & Silverstone.

Dudi Nakdimon | Advisor – Marketing & Growth | Freelance

Dudi Nakdimon is an SEO Consultant with 10+ years of expertise on online marketing and digital experience. In the past 6 years he was the Head of SEO at Ladbrokes Coral. As part of his job at LCG, Dudi was responsible for building an in-house team of SEO - SEO managers, content writers and technical specialists, while collaborating with SEO agencies. His experience working for a large corporation with various departments has taught Dudi that the best to achieve SEO results is by educating colleagues throughout organizations on the importance of SEO, working close mainly with Product, Dev, Creative, Legal and Compliance departments. “SEO is more than just work. It’s my hobby and a passion!”

Luis Navarrete Gomez | Senior Director | Liberty Group

Akvile Pareigyte | Digital Transformation Strategist & Trainer (PWC Digital Academy Middle East, The Emirates Academy, Dubai College of Tourism)

"It costs a candle nothing to light another candle”, a philosophy shared by a DX strategist, consultant and trainer Akvile Pareigyte. Having worked at top global institutions and pioneered training modules, Akvile’s innovative approach to the digital world is ingenious in its simplicity. Whether Akvile is launching a company, consulting, training or judging awards, she does so with a passion, agility and insatiable curiosity. There are no problems; there are simply challenges, which require creative solutions. Sustainability is key to her thinking – knowledge increases by sharing – hence her commitment to passing the torch on to future generations. As a consultant, she is outcomes driven, but understands that her job starts with listening. Innovative, engaging and focused, Akvile continues to illuminate the world of digital.

Neal Patel | Managing Director | Bruce Clay MENA

Neal is the Managing Director for Bruce Clay MENA, the MENA regions leading independent search and social agency. Current agency clients include multiple government entities such as Digital Dubai, Dubai Future Foundation along with global names such as Johnson and Johnson, McDonald’s and LG. Prior to this Neal has been involved in various marketing related startups and has a passion for turning low performing businesses into viable high growth businesses. Neal has a deep, technical understanding of search marketing and social media and is a regular speaker at local marketing conferences.

Gustavo Pelogia | SEO Lead | Teamwork |

Gus Pelogia is a former journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently the SEO Lead at Teamwork, a project management SaaS used by companies like Netflix, PayPal, Disney, and more. Prior to this, Gus worked both in-house and at digital agencies in Argentina, Netherlands, and Ireland. He spent 5 years as an Account Manager and Team Lead at agencies such as Spark Foundry and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards.

LinkedIn profile

Dan Petrovic | Managing Director | DEJAN

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

LinkedIn profile

Plamen Popov | Head of Global SEO | Acronis Global

Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fintech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience throughout consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.

Hannah Rampton | Freelance SEO Consultant

Hannah has worked in digital marketing since 2007. Now running her own consultancy, she is also a board member for the ISTN (Ipswich and Suffolk Tech Network) and a consultant for Torque Partnership. After achieving transformational results for her first in-house client, her work was submitted to the National Business Awards as part of the 3i Growth Strategy of the Year Award. Just 20 years old at the time, she played a central role in the award preparations and co-presented to the panel of judges. Hannah soon moved agency-side where she developed her knowledge and moved towards technical SEO as a specialism. Collaborating with numerous agencies over the years, her data-led approach has delivered consistent results for her clients. Awarded the Digital Marketer Award for her technical innovations and methodologies in 2018, she was later awarded the Inspiration Award in 2019. A contributor to industry events and platforms, she spoke at the first ever Women in Tech SEO conference, sharing knowledge around data manipulation and advanced formulae. She is also the creator of a number of industry resources, with her tools amassing over 250k uses a year. Hannah supports both brands and agencies to help further develop their organic strategy and measurement capabilities.

Abi Ravichandiran | Global Media Search Lead | Reckitt

Abi currently works as the Global search Lead for Reckitt, where she’s responsible for the in-housing of search across a few core markets to drive improved performance and efficiency. She also supports the marketing excellence team as a consultant on best practice, playbooks, governance and strategy with local markets - a bit of a hybrid role! Abi’s experience started agency-side where she previously led a European paid search team on the agency’s largest billing client and had successfully overseen a transformation of the search strategy across multiple top-tier markets, resulting in 125% YoY revenue growth. Relentless in her drive to ensure that her team are at the forefront of paid search innovation whilst her meticulous attention to detail ensures best practise is always at the foundation. Within her team Abi fosters a culture of openness and her tenacity ensures that she gets the best out of people whilst supporting their growth and development. One of her recent accomplishments was making the Campaign Female Frontier Awards Honorees list.

Michelle Robbins | Senior Director, Data & Analytics | Clearlink

For more than 20 years Michelle has lived at the intersection of technology, marketing, and data. She is an accomplished marketing, technology, and media professional with deep experience as an analyst, engineer, digital marketing, search and content strategist, editor and writer. At Clearlink, Michelle leads Consumer Brands' marketing data and analytics team, leveraging her deep technology and analysis experience to oversee the development of a holistic end-to-end reporting and analytics system and accelerate the organization's machine learning and statistical capabilities. A member of the digital marketing and search community since its beginnings in the late 90s, Michelle founded her own web development consultancy, worked agency-side at Aimclear, and spent 12 years at Third Door Media, serving as SVP, Content & Marketing Technology while also Editor in Chief for Search Engine Land, Marketing Land, and MarTech Today; and leading programming for the SMX events series. She is a frequent keynote speaker, webinar presenter, and podcast guest on topics spanning martech, data, product development, content strategy, and search marketing.

Ric Rodriguez | Director Of Strategic Projects | Vashi

Ric Rodriguez is an experienced digital marketer, with a background that stretches across agency, brand and vendor-side. Ric is the Director Of Strategic Projects at Vashi, the bespoke fine jewellery brand, where he leads a cross-department function. . He joined from NYSE-listed technology company Yext, where he was the European search marketing expert. Prior to this, Ric led teams at well-known agencies, most notably within iProspect, where he grew online market share for two high street finance brands - and at Croud, where he oversaw all SEO activity for a well-known B2B business across over 100 markets. He was also a part of iCrossing’s, multi-award winning L'Oreal team. Ric is co-author of the Amazon bestselling book "Mastering In-House SEO" and often speaks at marketing conferences.

Farhaad Saleh | Head of Organic Performance | WorldFirst

Farhaad is the Head of Organic Performance at WorldFirst, previously he was the Head of SEO for Rightmove and Boohoo. With over 10 year’s experience in SEO he has worked in many verticals from property, fashion, finance, aviation etc working both client side and agency. His approach is to focus on holistic growth leveraging all marketing channels, not just organic. The best strategies are always the simple ones executed well.

Kristine Schachinger | SEO & Online Marketing Consultant

Kristine Schachinger is a leading technical SEO with over two decades experience working with digital media. Kristine began her career as a front-end developer and website designer. She has helped a wide range of clients from small and medium sized businesses to Reba McEntire, AOL, Superpages.com, and USA.gov. As her digital media experience expanded Kristine incorporated accessibility, marketing, and user experience into her work which naturally drew her to learn and practice search engine optimization in order to help her clients gain greater website visibility. She is now a well known and respected in her field as a regular speaker at industry conferences in the US and around the world. She is also a Subject Matter Expert with columns in Search Engine Land, Search Engine Journal, the SEM Post, Search Engine Watch, and State of Digital. Kristine is the CEO and founder of Nevada based Sites Without Walls. Her current SEO work includes (but is not limited to): · News Publishers and eCommerce sites · Site Recovery Plans · Monthly SEO support · Site Health Audits · SEO Algorithm / Penalty Audits · Conversion optimization · Site usability and testing · Accessibility (WCAG) · and other manner of Technical SEO. She has worked with many SMBs and enterprise clients such as Vice News, Vice Media, Salon.com, Top Ten Reviews, Patch Media, Discover, and Zappos.com.

Alexandra Severn | Lecturer in Digital Marketing | Manchester Metropolitan University

A digital marketing professional for over ten years, Alex specialises in search, content marketing and analytics; working on multi-channel campaigns across a range of industries and clients, most recently for the luxury travel industry. Alex is now a Lecturer at Manchester Metropolitan University, where she teaches across several programmes - leading on digital marketing analytics for the Digital Marketing Degree Apprenticeship course and relationship marketing for the MSc in Digital Marketing. She also runs her own consultancy, Digital Alex.

Rob Shaw | CEO | Creative Race

Rob Shaw is the CEO of Creative Race one of the longest running independent marketing agencies in the North of England working with household names including ASDA, Greggs and Pets at Home. Previously he was CEO of Jaywing PLC, a data science-led agency and consulting business. With over 30 year’s experience in marketing and technology Rob has managed services for some of the UK's largest brands including Lloyds Bank, Tesco and O2.

Grant Simmons | Vice President of Performance Marketing | Homes.com

Grant leads the Performance Marketing team at Homes.com, helping drive brand awareness, search traffic, affiliate traffic, and lead optimization for one of America’s top real estate sites. Grant has over 27 years of agency & brand experience serving industry-leading organizations such as; Paramount Studios, Red Bull, M&M/Mars, Disney, Napster, Warner Bros., UPS, Move.com, YPO, GE, Amgen & Fox Sports. Grant is a popular speaker at search & real estate industry events worldwide, including; SMX, SES, SIS, Pubcon, Brighton SEO, Chiang Mai SEO, UCLA Anderson School of Business, eMarCom, C3, Social Shakeup, Multifamily Brainstorming, R3, Digital Elite, DMA, LRTCon, and has written for or been quoted in Search Engine Watch, Search Engine Journal, Search Engine News, Forbes, Fox Business, MSN, Media Post, Yahoo & other national & international publications. Described as an online marketing strategist, motivator, ideator, entrepreneur, asker-of-tough-questions, and “proud American with a funny accent”, he prefers; father, sailor, search marketer & expat Brit – though not necessarily in that order when there’s a fair wind.

Rebecca Todd | SEO CONSULTANT & SPEAKER

Rebecca is an independent SEO Consultant based in the UK. She has been working with brands all over the world since 2014, including Ryman, MyProtein, Wix, Glade, Sacla', and more. As well as being an advocate of women in tech, Rebecca is passionate about making SEO more accessible. So, her published articles and conference talks are all about encouraging web owners, marketers, and junior SEOs to grow their websites and their confidence quickly and easily. She is also fascinated by the psychology and semantics of search, which are the foundations of her work as an SEO consultant.

Juliette van Rooyen | HEAD OF SEO | VR SQUARED

Juliette is an SEO Specialist with more than 14 years experience in both client-side and agency environments in London & Cape Town. Starting as a developer, she was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, she moved to London and spent 6 years working for various agencies. Her clients included Nintendo, Samsung, COI & Shell. She returned to Cape Town where she worked on the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, Juliette returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.

Thomas Vosper | Founder | Aisle3

With over 12 years in ecommerce Thomas has a long record of delivering growth for many of the largest names online. During over six years at Amazon, he led strategic seller acquisitions; executed new category launches; and delivered cutting-edge merchant services. After moving to Tesco, he tripled their marketplace business in twelve months. He founded online marketplace Aisle3 in March 2020. Thomas has a detailed insight on strategy, performance marketing and operations across thousands of eCommerce sites, high street stores, and digital marketing agencies

Faye Watt | Superdry | SEO Manager

Faye Watt is SEO Manager at Superdry, founder of BristolSEO, and international industry speaker. She has over 7 years experience in SEO and specialises in technical SEO, particularly website migrations and technical SEO audits. Passionate about championing women in SEO, she has also mentored as part of Women In Tech SEO, helping in the progression and development of female SEOs in the SEO industry. At Superdry, Faye manages the SEO strategy for 17 e-commerce websites in 21 countries/language. Previous to this, Faye was agency-side for 6 years where she worked with a range of clients from SMEs to international e-commerce marketplaces.

Marty Weintraub | Founder | Aimclear Marketing Agency

Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Etsy, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, SeagullOutfitters and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. Entrepreneur Magazine wrote the reason for Marty’s success is a “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower." Having helped Aimclear to Inc. 500/5000 status 6X (2012-2017: fastest growing privately held US Firms), Marty guides Aimclear agency content, vision, services & creative-hands-on. Aimclear is a 4X top 100 workplace by Minnesota Business Magazine. Marty won 4 "Top 25 Most Influential PPC Experts" awards, Top 100 Twin Cities People To Know & claimed the coveted "US Search Personality Of The Year” tiara. Marty is a perennial judge and presenter at The European & UK Search Awards. His Wiley/Sybex books, "Killer Facebook Ads'' and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. Marty has been cited & quoted in flagship publications including WSJ, NPR, Inc., Forbes, MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.

Adam Whittles | Head of SEO | AutoTrader

Adam has over 10 years of experience in digital marketing and is currently the Head of SEO at AutoTrader, the UK’s largest automotive marketplace. He has previously held roles at a number of GroupM/WPP media agencies, including Head of SEO & Content Marketing at Mindshare. Before joining AutoTrader, he was managing the SEO program at Apple across EMEIA and Emerging Markets. Most recently, Adam co-authored an Amazon best-selling book titled “Mastering In-House SEO” where he shares his experiences from working at both Apple and AutoTrader. The second edition of the book is currently available to purchase on Amazon.

Michelle Wilding-Baker | HEAD OF DIGITAL & CONTENT | FREESAT

Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce and publishing industries. Now leading the digital marketing, eCommerce, editorial, content and social strategy remit at Freesat and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline' Digital Marketing Roundtable in London and Europe.

Nick Wilsdon | Search Product Owner | VODAFONE |

Nick started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF parliament members and the US State Department. Since his return to the UK, Nick has held head of department roles at Arena Media, part of the Havas Media Group and within the Dentsu Aegis network. As the Search Product Owner at Vodafone Group, he is standardising SEO best-practice and strategy across 22 international markets to deliver revenue growth in a challenging and competitive sector. He is particularly interested in data analysis, cross-channel/device opportunities and strategic planning.

Lukasz Zelezny | SEO Consultant |

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics. To get in touch with Lukasz simply search “Lukasz Zelezny” or visit https://Zelezny.uk

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