2021 Winners


The 2021 UK Search Awards were presented at a live ceremony on Tuesday 16 November. Remember to share your success!

Winner & Silver Assets What Our Winners Say Trophy Shop

 

BEST USE OF SEARCH – RETAIL / ECOMMERCE (SEO): SMALL

Silver – Holland & Barrett – Highly Regulated Retail: Helping customers and Google to really understand CBD

Winner – Re:signal & ASICS – Going the extra mile!

 

BEST USE OF SEARCH – RETAIL / ECOMMERCE (SEO): LARGE

Silver – Exposure Ninja & Takeaway Packaging – Taking Out The Competition

Winner – Screaming Frog & StressNoMore – Putting Health & Wellbeing 1st

 

BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC): SMALL

Silver – iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase

Winner – Honcho & Sarah Raven – Blooming Marvelous

 

BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC): LARGE

Silver – The Media Image & Debenhams – Scaling Profitability & Efficiency Online – UK & Ireland

Winner – Evoluted & CarMats.co.uk – Zero To £2.5m Hero In 12 Months Through Paid Search

 

BEST USE OF SEARCH – FINANCE (SEO): SMALL

Winner – Verve Search & Paxful – Digital PR that exposes the scale of financial misinformation

 

BEST USE OF SEARCH – FINANCE (SEO): LARGE

Silver – twentysix & Asda Money – The search for Monty, the use of brand & performance SEO

Winner – Wavemaker UK and Comparethemarket.com – Defend, Grow Innovate

 

BEST USE OF SEARCH – FINANCE (PPC)

Winner – Embryo & The Insurance Octopus – Diving into success with ink-redible results

 

BEST USE OF SEARCH – TRAVEL / LEISURE (SEO)

Winner – Screaming Frog & InsureMyTrip – Creating Pandemic Content to Drive Performance Success

 

BEST USE OF SEARCH – TRAVEL / LEISURE (PPC)

Winner – TMI & ExpressTest – Getting Brits Abroad

 

BEST USE OF SEARCH – GAMING

Silver – Kaizen & Betway – How Dirty are Your Gaming Consoles?

Winner – JBH The Digital PR Agency & Slotsup.com OnlyFans Rich List

 

BEST USE OF SEARCH – THIRD SECTOR / NOT FOR PROFIT

Silver – StrategiQ & The Air Ambulance Service – Lifting Off After Lockdown

Winner – Arke Agency & Keele University – International Postgraduate Recruitment Campaign

 

BEST USE OF SEARCH – B2B (SEO): SMALL

Winner – Zenith Global & Hair Today, Growth Tomorrow – Becoming the Leader in Professional Hair Colour via Search

 

BEST USE OF SEARCH – B2B (SEO): LARGE

Winner – Exposure Ninja & Takeaway Packaging – Taking Out the Competition

 

BEST USE OF SEARCH – B2B (PPC)

Silver – Fluid Commerce & NL Commercials

Winner – Aira & Sodexo Engage – Maximising High Converting Leads in a Competitive Market

 

BEST USE OF SEARCH – B2C (SEO): SMALL

Silver – Megantic & The Soccer Store – thesoccerstore.co.uk

Winner – Re:signal & ASICS – Going the extra mile!

 

BEST USE OF SEARCH – B2C (SEO): LARGE

Silver – Evoluted & OriGym – Gym Closures Realise 1300% SEO ROI

Winner – Reprise Digital & Kleenex – Your Pollen Pal

 

BEST USE OF SEARCH – B2C (PPC): SMALL

Winner – Honcho & Sarah Raven – Blooming Marvelous

 

BEST USE OF SEARCH – B2C (PPC): LARGE

Winner – Mediahub & Stickyeyes, Western Union – finding Equilibrium in brand search

 

BEST USE OF SEARCH – HEALTH

Silver – Screaming Frog & StressNoMore – Putting Health & Wellbeing 1st

Winner – PlatformGSK (inc. Digitas UK) & GSK – Delivering a Global Holistic Search Programme worth £22m

 

BEST USE OF SEARCH – AUTOMOTIVE

Proudly Sponsored by One Minute Briefs

Silver – Honcho & Pentagon Motor Group – Road To Freedom

Winner – Gravity Global & SNAP – European Expansion

 

BEST USE OF SEARCH – REAL ESTATE & PROPERTY

Silver – Tidal Digital & Lloyd Wells Mortgages – There’s No Place Like Home

Winner – connective3 and Strata Homes – A bespoke local PPC approach

 

BEST USE OF SEARCH – FMCG

Winner – Reprise Digital & Kleenex – Your Pollen Pal

 

BEST USE OF SEARCH – FASHION

Winner – GA Agency & Calzedonia Group – Global Localised SEO Fashion Ecommerce Project for 4 Brands – 2021

 

BEST LOCAL CAMPAIGN (SEO): SMALL

Winner – First Internet & Secret Spa: Manchester & Brighton launch

 

BEST LOCAL CAMPAIGN (SEO): LARGE

Winner – Reprise Digital & Kleenex – Your Pollen Pal

 

BEST LOCAL CAMPAIGN (PPC)

Winner – Target & City of Bristol College – Connecting People with their Passion

 

BEST LOW BUDGET CAMPAIGN (SEO): SMALL

Silver – Honchō & Vaped – Aiming High with a Dream Job

Winner – Wagada Digital – Lighting up the Sky on a Low Budget

 

BEST LOW BUDGET CAMPAIGN (SEO): LARGE

Winner – Screaming Frog & StressNoMore – Putting Health & Wellbeing 1st

 

BEST LOW BUDGET CAMPAIGN (PPC)

Winner – Exposure Ninja & Aromantic – Low Budget, Huge ROI

 

BEST INTEGRATED CAMPAIGN: SMALL

Proudly Sponsored by Optmyzr

 

Winner – Radioactive PR, SEEDED.digital and ProDog Raw – The Hunt for Page One

 

BEST INTEGRATED CAMPAIGN: LARGE

Proudly Sponsored by Optmyzr

 

Silver – Exposure Ninja & CHAS – Constructing Rapid Growth

Winner – Impression & Abigail Ahern – A brand focused Black Friday

 

BEST SEO CAMPAIGN: SMALL

Winner – Re:signal & ASICS – Going the extra mile!

 

BEST SEO CAMPAIGN: LARGE

Silver – Reprise Digital & Kleenex – Your Pollen Pal

Winner – StrategiQ & Reuters – A Replatforming Success Story Worthy of the Front Page

 

BEST PPC CAMPAIGN

Proudly Sponsored by Clever Ads

 

Silver РAbsolute Digital Media & QuidMarket РConverting £100k+ In 40 Days

Winner – Evolved Search & CarMoney – Steering PPC performance in the right direction

 

BEST USE OF CONTENT MARKETING

Silver – StrategiQ & The Air Ambulance Service – A Lockdown Lift Without Links

Winner – connective3 and Canine Cottages – Doggy Devotion: driving links by raising heartrates

 

MOST INNOVATIVE CAMPAIGN (SEO)

Silver – Exposure Ninja & CHAS – Constructing Rapid Growth

Winner – Rise at Seven & PrettyLittleThing – Creating search demand increase of 800% for something they already rank #1 for

 

MOST INNOVATIVE CAMPAIGN (PPC)

Silver – Impression & Topps Tiles – Topp of the Shopps

Winner – Mediahub & Stickyeyes, Western Union – finding Equilibrium in brand search

 

BEST USE OF PR IN A SEARCH CAMPAIGN: SMALL

Winner – Good Brothers & broadbandchoices.co.uk – The Science of Scare

 

BEST USE OF PR IN A SEARCH CAMPAIGN: LARGE

Silver – connective3 and Canine Cottages – Doggy Devotion: driving links by raising heartrates

Winner – Rise at Seven & Parkdean Resorts – The World’s First Hedgehog Holiday Park

 

BEST USE OF DATA (SEO)

Silver – Reprise Digital & Kleenex – Your Pollen Pal

Winner – Yard + Cubed & RingCentral: Ring my SEO Bell

 

BEST USE OF DATA (PPC)

Silver – Adthena & Staysure – Staying afloat with search

Winner – Shoptimised & Designer Outlet Sales – Data Driven Management

 

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Winner – Rise at Seven & PrettyLittleThing – Creating search demand increase of 800% for something they already rank #1 for

 

BEST SOFTWARE INNOVATION

Proudly Sponsored by Majestic

 

Silver – Oncrawl – Technical & Data SEO platform

Winner – Adthena’s Local View – The future of location-based search marketing

 

BEST PPC MANAGEMENT SOFTWARE SUITE

Winner – Optmyzr: PPC Management Software for Scalable Multi-Channel Paid Search

 

BEST SEARCH SOFTWARE TOOL

Silver – Oncrawl – Technical & Data SEO platform

Winner – Semrush: Online Visibility Management – Game Changing Marketing Tools

 

BEST SEO SOFTWARE SUITE

Winner – Oncrawl – Technical & Data SEO platform

 

BEST SMALL PPC AGENCY

Winner – Vervaunt

 

BEST LARGE PPC AGENCY

Winner – Impression

 

BEST SMALL SEO AGENCY

Proudly Sponsored by Pimento

 

Winner – SEOMG!

 

BEST LARGE SEO AGENCY

Silver – Absolute Digital Media

Winner – Evolved Search

 

BEST SMALL INTEGRATED SEARCH AGENCY

Silver – Tidal Digital

Winner – Loud Mouth Media – Integrated Marketing with a Difference

 

BEST LARGE INTEGRATED SEARCH AGENCY

Winner – Evoluted