News Article ————

What Silver Means to Somebody Digital

Author image Published by Sue Johns-Chapman
Published Date 14.12.2022

On 30th November 2022, Somebody Digital was awarded a Silver for Best use of Data (PPC) at the annual UK Search Awards, with the judges noting that they were particularly impressed by the results we managed to drive for our client, Laminar Security.

This PPC campaign was part of a broader effort to assist this particular client with their go-to-market strategy. Not only were they new players in the cloud security sector, but they were breaking ground in an entirely new category altogether. 

As any agency would know, this kind of endeavour is thrilling because of the challenges that it can present. Over a four-month period, our integrated campaign saw impressive results for Laminar, including an increase of 265% in market qualified accounts from the consideration stage to the purchase stage of the sales cycle, with disqualified leads dropping to 10%.

So, what does winning Silver mean in this context? Well, it means that the good work we are doing for our clients is being recognised by our peers in the industry. It means the months of blood, sweat and tears that both Laminar Security and Somebody Digital exerted to bring this offering to market was worthwhile, and it definitely means that next year we’re gearing up to go for gold!

Thank you to the team at Don’t Panic Events, and the UK Search Awards for recognising our hard work in this campaign.

Share Facebook LinkedIn Twitter

Related News

Image: Search-driven Content Agency, No Brainer, 2x finalists again! Search-driven Content Agency, No Brainer, 2x finalists again! Who are No Brainer? We’re a leading Search-driven Content Agency! Based in the north-west, but supporting brands nationwide, our team at No Brainer is a collective of creative Digital PR, SEO and Content Marketing experts, and through fantastic partnerships with our clients, we deliver compelling SEO campaigns backed by data, know-how, and meaningful, creative, content. […] Read More
Image: CreativeRace Celebrates Six Shortlists Across their PR, Search, and Integrated Campaigns CreativeRace Celebrates Six Shortlists Across their PR, Search, and Integrated Campaigns We’re delighted to announce six nominations across PR, Search, and Integrated Campaigns in the fast-approaching UK Search Awards, taking place on the 30th of November. In a highly connected world where marketing challenges are escalating in complexity and cost, having a trusted partner for brands is crucial. With a strategic lens applied to both brand […] Read More
Image: We Are UK Search Awards Finalists for the Second Year Running We Are UK Search Awards Finalists for the Second Year Running We are so proud to be nominated in three categories in the UK Search Awards 2023. Being shortlisted in awards means so much for the team at Passion as everyone works extremely hard to ensure their clients’ campaigns are high performing and the recognition of this hard work is truly appreciated. We have been shortlisted […] Read More