Following our nomination for the ‘UK eCommerce Awards’, and other prominent business celebrations earlier this year, this newest recognition was a major achievement in our ongoing effort to provide exceptional services for our clients nationally.
We do things a bit differently, as we’re not your typical digital marketing agency. Effectively, we remove the barriers to achieving results i.e. no account managers. Clients have direct access to the experienced specialists doing the work.
Instead of spreading ourselves thin across various areas of digital marketing, we’ve chosen two key areas: SEO and Paid Media (PPC). This approach allows us to offer laser-focused strategies that get real results.
For our legal and professional services client, our strategy was simple, yet effective: strengthen how the brand presents itself in front of local customers. We also evolved this strategy to be ‘hyper-local ‘with additional pages for more specialist offerings.
The website required several improvements to key acquisition areas including:
- Service Landing pages
- Office location pages
- People pages
- FAQ sections
And from our experience, we approached local search with these 5 key signals in mind:
- Google Business Profile (GBP)
- Local Links
We worked closely with the internal design and marketing team to improve each area.
Immediately, there was an opportunity to focus on technical and local SEO strategies to improve the discoverability of the brand.
“Fantastic SEO and Paid Search agency! We’ve been working with Growthack for over 18 months now and we’ve seen some fantastic results. Really knowledgeable and always challenging us with new ways of thinking and ideas”
We focused on all the locations from a content and structure point of view, ensuring the page templates were consistent. We also ensured that citations were prioritised according to the importance of the location.
The results included a 72% increase in organic sessions from location pages as well as a 140% increase in enquiries across the UK.
“Kevin has been a huge help with our SEO. His expertise and knowledge has helped us identify areas we need to make improvements. Combined with his support we have seen a great uplift in our organic presence.”
Using various tools and tracking, our plan was to be as transparent as possible with the client when things were going well and when certain expectations could not be met due to fierce competition. Additionally, we produced custom reports to articulate the real impact that we had on the visibility of ‘non-brand’ search queries.
“Being recognised as a finalist at the UK Search Awards is a major achievement for any agency, especially for one as small as ours. It demonstrates our commitment to delivering great results in line with leading marketing teams across the country and establishing a nationwide presence for our clients.” – Kevin Kapezi, SEO Consultant & Director of Growthack
This experience motivates us to continue strengthening our services to provide an even better offering to our clients.
You can follow Growthack’s journey on Linkedin.