News Article ————

Experts in brand growth

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Published Date 10.11.2023

This year marks 35 years since we opened the doors to Accord Marketing, an award-winning, proudly independent marketing agency with offices in London and the South-West. 

Specialising in travel, tourism and hospitality, for over three decades, we have been committed to helping businesses succeed through innovative, cross-channel strategies, creative excellence, and an unwavering dedication to our clients’ success.  We have transformed countless brands, driving growth and profitability while continuously adapting to the ever-evolving marketing landscape.

“We are incredibly proud of our journey over the last 35 years. It’s a testament to the hard work, dedication, and innovation of our team and the trust of our clients. We are excited to embark on the next phase of our journey and look forward to many more years of success.” said Simon Gear, Chief Operations Officer.

We are understandably thrilled to have been shortlisted in not one but two categories at this year’s UK Search Awards – for Best Use of Data and Best Large Integrated Agency. 

Sally Winfield, CEO, said, “Being shortlisted for two awards on our first go at entering these prestigious awards is absolutely fantastic. It reflects the hard work, creativity and innovation that we infuse into every project.  We are keeping our fingers crossed and hoping to bring home the trophies on the big night!”

Google classifies Accord in the top 3% of agencies in the UK.

We have been part of the Google Premier Partner programme – their highest certification – since its inception in 2015.  To qualify, an agency must continuously meet Google’s exacting requirements in three key areas: best practice, ad spend, and performance growth, as well as demonstrate:

  • Managing a team of qualified experts delivering the highest standard of work, underpinned by progressive thinking.
  • Following best practice processes.        
  • Retaining clients by delivering the return on investment they want and deserve.
  • Implementing ethical digital marketing that drives outstanding results.

This status affords us priority access to Google’s latest tools, beta products, techniques, and resources – which means our clients can exploit new opportunities and platforms, utilise the latest research and data, and receive invites to high-profile events and industry presentations.

“Working with Accord has been fantastic over the past year. They have genuinely felt like an extension of our own team, and it feels like they are every bit as engaged in our success as we are. We have worked with them on SEO, Google Grants and RLSA ads and have achieved significant results in each of these three areas. What has been particularly refreshing is that it has felt like a two-way street. Our own ideas and experience are respected and between us we’ve tried a whole load of new ideas to identify and deliver new traffic and, ultimately, donations, ticket sales, adoptions and experiences.”
Johnny Lyle, Marwell Wildlife 

Our Digital Academy

We are particularly proud of our Digital Academy, designed to deliver best-in-class training via specialist modules, group workshops, and on-the-job coaching.  During each of the 12-month programmes – for Paid Search, SEO and Analytics – all recruits develop a detailed understanding of how digital solutions solve marketing challenges and gain the technical skills needed to succeed in this fast-paced industry.  They also undertake a series of exams designed by Google across various disciplines and are trained in Bing, Meta, Instagram, Twitter and TikTok best practice.

“Digital marketing is experiencing huge growth, creating a massive demand for people with specialist skills.  Hence, we heavily invest in tailored training that allows our people to build a strong foundation in the basics of digital marketing.” David Taylor, Chief Digital Officer

Award-winning performance marketing

We always say that our best work is yet to come, not because we like clichés, but because we believe the more we practise, the better we get.  In recent years, we have won and been shortlisted for several awards that recognise our creativity, innovation and marketing expertise.  The multi-channel brand awareness campaign we delivered for Celebrity Cruises won the Best Advertising, PR or Marketing Campaign at the Wave Awards last year, and the same activity won Best Use of Search at the Travolution Awards.  Plus, earlier this year, out of an exceptionally competitive field, Accord was awarded Agency of the Year at this year’s Travel Marketing Awards – a testament to the incredible talent, passion and collaborative spirit within the agency and a reminder of our resolve always to exceed expectations, drive innovation and push the boundaries of what we can achieve together.

On collecting the award, Maria Payne, Chief Client Officer, said, “We’re all delighted to have won this award, which recognises the incredible talent, passion and collaborative spirit within Accord.  By proactively monitoring performance and adapting to market and consumer behaviour changes and adjusting strategies and campaigns accordingly, we delivered outstanding results while staying at the forefront of industry trends and innovations.”

Jasman Ahmad, Strategy Director, added, “We’re immensely proud to see our collective hard work being acknowledged and celebrated because, in the last 12 months, we have relished every opportunity to roll up our sleeves and make an impact for our clients.”

“Accord has been an incredible agency partner to Celebrity Cruises.  During our partnership, we continued to go from strength to strength.  The Accord team members played a significant role in our success by continuously challenging us, updating us on market trends and opportunities, and ensuring we stayed one step ahead.   During the most recent Wave campaign, they helped us deliver record-breaking sales days through their bold media choices and campaign optimisation. Their agile and flexible approach through a challenging few years made them a great partner and a pleasure to work with.  We are grateful for all their support.”
Jo Rzymowska, Celebrity Cruises

“I have always found Accord to be pro-active and forward-thinking in their approach, using the latest data and insight. It’s important that any agency we work with provides tangible solutions to each challenge, and Accord manages to do this, each and every time. Plus, they are a great bunch of people to work with.”
Ben Briggs, Abercrombie & Kent

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