Published by Sue Johns-Chapman
Published Date 21.10.2024 
It’s been a year to remember here at Figment Agency. Not only have we celebrated a number of major milestones – including our 18th birthday and receiving our 75th glowing client review – we’re also thrilled to have been shortlisted as finalists in the 2024 UK Search Awards, marking the third year in a row that we’ve earned a spot in these prestigious awards
Steve and Emma Grant of Figment Agency celebrate their 2022 UK Search Awards win
Adding to this excitement, our success in the Best Use of Search – Real Estate & Property category shines a spotlight on the amazing results we’ve achieved for our clients, particularly City Borough Housing, whose remarkable SEO transformation is the story that caught the judges’ attention.
Turning 18: Celebrating Our Journey
Turning 18 is a major milestone for any business. For us, it’s a reflection of almost two decades of innovation, hard work, and partnerships with valued clients.
Over the years, we’ve grown from a family-run start-up into a leading SEO and digital marketing agency, trusted by businesses throughout London, Surrey and beyond.
Our continued success isn’t just about us: it’s about the work we do for our clients. By staying ahead of the ever-changing digital landscape and bringing together a team of leading experts, we’ve helped our clients grow their online visibility, boost their traffic and leads, and reach their business growth goals.
This year, we’ve been focused on healthy and sustainable marketing solutions, leading to the launch of our brand-new, forward-thinking approach to delivering results that matter.
The Success Story that Sparked our UK Search Awards Shortlisting
At the heart of our UK Search Awards 2024 shortlisting is our work with City Borough Housing, a specialist in guaranteed rent property management.
When we first teamed up with them in 2022, their online presence was struggling, their PPC costs were soaring, and their organic search visibility was practically non-existent.
But with a comprehensive, data-driven approach, we helped City Borough Housing make a game-changing shift from Google Page 5 to Page 1 for key industry search terms. Combining the power of SEO with a targeted PPC campaign, we didn’t just improve traffic, we delivered 11.5 times more website clicks and a whopping 1632% increase in conversions.
Even better, we slashed their cost per conversion by a massive 86%, proving that with the right strategy, you can generate more leads for less money. Today, City Borough Housing continues to dominate the market and grow alongside us.
Our campaign for City Borough Housing included a full rebrand and website design and development to
support our SEO & PPC strategy
Why This Matters: Our Clients’ Success is Our Success
This isn’t just another finalist spot for us. It’s a testament to the incredible results we’ve achieved for our clients.
From taking businesses from digital obscurity to the top of the search rankings, to transforming struggling PPC campaigns into powerful lead-generating machines, we’re incredibly proud of the success stories that we’ve been a part of over the past 18 years.
Excited at the news of Figment’s third consecutive UK Search Awards shortlisting, Director and Head of SEO Emma Grant says:
“We’re passionate about what we do, and the feedback from our clients drives us forward. Whether it’s their positive reviews or the measurable impact we’ve had on their businesses, every success feels like a win for the whole Figment family. And with 75 client reviews under our belt, we’re proud to be recognised for delivering not just results, but lasting relationships based on trust and sustainable business growth.”
Looking Ahead: More Growth, More Success
As we look ahead to the UK Search Awards ceremony, we can’t help but reflect on the exciting journey we’ve been on. Winning in 2022 was a huge moment for us, and being shortlisted again this year just adds to the momentum.
It’s an opportunity to celebrate not just our achievements, but the hard work, dedication, and innovation of our team that have brought us here.
Good luck to all our fellow finalists!
As always, we wish the very best of luck to all the amazing finalists in this year’s UK Search Awards. It’s an honour to be recognised alongside such talented companies, and we can’t wait to celebrate with everyone at the awards ceremony!
Connect with Figment Agency
X: https://x.com/figmentagency
Facebook: https://www.facebook.com/FigmentAgency/
