Published by Sue Johns-Chapman
Published Date 18.11.2024 
As a small, in-house team based in Nottingham, Imaginaire is incredibly proud to be shortlisted for the UK Search Awards. Focusing on web design and development, ecommerce, SEO and PPC, Imaginaire prides itself on being human, helping our clients build websites that resonate with their audience and humanise their brand.
The past couple of years have seen immense growth for Imaginaire, from employing new members of staff to growing our portfolio and launching our UAE website. Throughout these changes, Imaginaire has always been dedicated to our 4 core values. Being helpful, proactive, growth-orientated and specialists in our field. As well as this, we’re a company that focuses on culture and relationships, building connections both in the office and with our amazing client base.
Working with London Jeweller, David Morris ( Best use of Search – Fashion )
Established in London in 1962, David Morris – The London Jeweller is renowned for creating breath-taking jewellery, each individually crafted to showcase the rarest and most valuable gemstones. Located on the famous Bond Street, David Morris jewellery has been featured in the famous James Bond movies and styled the most influential of celebrities. With glamorous collections, stunning wedding pieces and bespoke experiences, our client is the embodiment of luxury.
We were lucky enough to have built the David Morris website, meaning our SEO team was prepared with the right foundations for our follow-on SEO services. David Morris’ target audience is high-net-worth individuals and those looking for rare, sought-after gems. To capture the right demographic, we leveraged the advantage of a solid ecommerce platform to create high-quality landing pages whilst also executing a new content strategy.
We created content clusters to target content based on specific terms whilst building out a selection of guides and resources, with the main objective of helping customers make decisions and placing the brand in front of users during the consideration phase. During our ongoing search campaign, we have utilised features including product tags, highly targeted landing pages and content clusters to produce a collection of materials which are optimised and in line with keyword research. We have also optimised all products and product categories across the site, creating supporting content that ranks in a buyer’s customer journey.
You can read more about our SEO strategy here.
A testimonial from our client
“ I have worked with the Imaginaire team for the last 3 years or so and they have been great every time. After moving from working with a larger agency based in London, to Imaginaire, you certainly feel much more looked after and taken care of. They have great professionalism but they are also so personable making it super easy for me to pick up the phone and call them if I have an issue. Since signing on with SEO with them, they have exceeded all expectations…excited to continue working with this brilliant team! “
Charita Chutoorgoon, Head of Digital and CRM at David Morris
What does our team think about this project and its achievement?
“We’re delighted to have been shortlisted for the UK Search Awards due to its prestigious nature whilst also being able to showcase a project which we are all incredibly proud of. We feel that being shortlisted for awards like this is a testament to the hard work that has been put in by both our team and our clients.”
Sebastian Dean, Managing Director of Imaginaire
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URL: https://www.imaginaire.co.uk/
Instagram: https://www.instagram.com/imaginaireuk/
LinkedIn: https://www.linkedin.com/company/the-imaginaire-online-ltd/
