GLO x SMART: Finalists for Best Small PPC Campaign Award

At GLO, we transform businesses with data-driven digital marketing strategies that deliver exceptional results for our clients. Since our beginnings back in 2019, we’ve generated over 10,000 leads for our clients, earning multiple awards to boot. 

We’re beyond proud to announce our latest achievement—being shortlisted as a finalist in the UK Search Awards! We’re nominated for our GLO x SMART® PPC campaign, where we slashed our client’s cost-per-lead by 93%. 

We’ve had an eventful year, having won four Clutch Awards back in January. Now, we’re setting our sights on bagging the Best Small PPC Campaign award. Find out more about why we’re nominated, and what makes GLO so special.

Proud Nominees for the UK Search Awards

Being nominated for the Best Small PPC Campaign award is no small feat. The UK Search Awards shines a spotlight on the best PPC, SEO, and content marketing campaigns across the country, making this recognition a true honour. 

It’s a testament to GLO’s commitment to excellence and our ability to create and implement data-driven strategies that always deliver for our clients. Competing against some of the industry’s top agencies, we’re thrilled to see our efforts celebrated on such a prestigious level.

Here’s what our Founder of GLO, John Parnell, thinks about our nomination:

“Being a UK Search Awards finalist for Best Small PPC Campaign is more than just an honour—it’s a reflection of what we strive for every day at GLO. Seeing clients like SMART Modular Buildings transform their business through measurable ROI is why I started GLO in the first place. 

Using tools like HubSpot to track and prove real revenue impact from the leads we generate is incredibly rewarding. For me, it’s not just about running campaigns; it’s about building partnerships and watching our clients—and friends—thrive. This nomination is a testament to our commitment to delivering exceptional results and a reminder of why I love what I do.”

John Parnell, Founder of GLO

The GLO x SMART® campaign, which slashed cost-per-lead by an incredible 93% while boosting lead volume by over 18,000%, showcases the creativity, precision, and impact we bring to each and every project.

This moment isn’t just a milestone for GLO—it’s a motivation to keep innovating and delivering campaigns that make a true difference. 

About The GLO x SMART ® PPC Campaign 

The GLO x SMART® partnership started back in September 2023, when CEO Matt Moss came to us with a glaring issue–a failing Google Ads campaign with hefty costs but low-quality leads. 

SMART® Modular Buildings is a pioneer in the UK’s garden rooms industry, delivering exceptional spaces, from offices to home gyms and more. Their online advertising didn’t reflect the same level of quality. Lacking clarity and targeted keyword research, Matt turned to our PPC experts to overhaul SMART’s® Google Ads Strategy and encourage more brochure downloads. 

The rest is history. 

In just one year, we delivered…

• A cost-per-lead reduction, from £1785 to a remarkable £26 per lead.

• A lead volume explosion, with brochure requests soaring from 5 to 922 per month.

• Amplified SMART’s reach, with over 5.5 million impressions and 2,000 additional leads. 

We think that the results speak for themselves, but let’s hear from SMART® CEO Matt Moss: 

“The impact since GLO has been on board has been transformational.

Our lead generation is back where it needs to be. The customers coming through are far more engaged and are of a much higher quality. This has increased our sales, output, and ultimately, our overall success.

I absolutely recommend GLO to other businesses for their PPC and online marketing activities.”

As we gear up for the awards ceremony on December 4th, we’re excited to celebrate our successes alongside other industry leaders and share our passion for the future of digital marketing.