Published by Sue Johns-Chapman
Published Date 15.12.2025 
First-time entrants, Sine, share their delight in taking two trophies.
SINE Digital has won two awards at the UK Search Awards in December 2025, for innovative work across SEO and Paid Search. Taking home the trophies for the Most Innovative SEO Campaign (Large Agency) and Best Use of AI in PPC (Large Agency).
SINE Celebrates First Ever Award Wins
SINE Digital are delighted to have won our first ever awards as an agency at the UK Search Awards. This year was our first time entering the UK Search Awards and we’re so happy that our Total Search team’s hard work and innovation has been recognised with two wins.
With our Christmas party the day after the award ceremony we were able to celebrate with the whole SINE team, and the awards are now proudly displayed in our London office.
On the award win, CEO James Dale said:
“Winning two UK Search Awards is a fantastic recognition of the depth, rigour, and impact of our Total Search offering. I am so proud of the team and the incredible work that they consistently deliver for our clients.”
Innovating SEO Success in the Fashion Industry
Our winning Most Innovative SEO Campaign was in collaboration with long term client, Percival Menswear. Working with Percival for over 3 years on fashion SEO, we have developed their strategy over time to incorporate social SEO, improve AI visibility in emerging platforms and utilise search data to inform new product development.
Judges comments:
“This campaign showed true innovation by blending SEO with social and AI-driven strategies. The use of TikTok and Pinterest alongside traditional SEO demonstrated forward-thinking channel integration and a deep understanding of modern consumer behaviour.”
Pushing the Pram Forward with AI in PPC
For Best Use of AI in PPC, SINE’s campaign was in collaboration with luxury pushchair client iCandy. The campaign used multiple innovative AI solutions to reduce inefficiencies in brand search and drive incremental value. This approach allowed us to fully embody Total Search, aligning paid strategies with organic through AI-driven decision making for a responsive and adaptive strategy in real time.
Judges comments:
“A masterclass in clever AI application, this campaign expertly tackled common PPC challenges with innovative solutions. By integrating real-time data and dynamic bid adjustments, it drove impressive growth and efficiency.”
About SINE Digital & The Total Search Team
SINE Digital is a strategic partner and digital marketing agency with offices in London and New York. We specialise in live events, venues, theatre, sport, music and ticketed experiences across the UK and US, including working with the National Theatre.
We also work with a variety of fashion and ecommerce brands. We combine deep sector knowledge with technology, data, ticketing and media to fuel growth for the world’s leading brands.
We are passionate about innovation and have been a King’s College London partner for 3 years now, where our teams often guest lecture on the latest industry advancements in digital marketing.
SINE’s Total Search team consists of specialists across SEO, Paid Search, Gen AI Search and Social SEO.
