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UniHomes shortlisted for AI search optimisation award
UniHomes share the strategy which led to their nomination for the new “Best AI Search Optimisation Campaign” award at the 2026 UK Search Awards. UniHomes advertises student accommodation with bills included in 60+ UK cities and towns, working with hundreds of letting agents and purpose-built student accommodation providers. By showcasing the best accommodation options from […]
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When Every Marketing Channel Claims the Sale, Who Gets the Credit?
Imagine looking at your marketing reports at the end of the month. Google Ads says it’s generated a significant amount of revenue. Meta is reporting strong returns, too. Your organic traffic is performing well, and email marketing is contributing sales. Individually, everything looks positive. However, when you add up the revenue each platform claims to […]
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The Future of SEO Isn’t SEO vs AI Search. It’s Both.
Search has changed significantly over the past few years. Google is still an important part of how people find businesses, but it’s no longer the only place they look for answers. AI-powered experiences, including ChatGPT, Perplexity and Google’s AI Overviews, are changing how information is discovered, compared and presented. For businesses investing in SEO, that […]
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