Published by isobel.regan@dontpanicprojects.com
Published Date 01.11.2022 
Here at Figment Agency, we’re proud to be heading towards the end of yet another successful year with the accolade of 2022 UK Search Awards finalists under our belts.
The news comes in a year that’s been filled with successes for us as SEO specialists, including finishing as runners-up at the European Search Awards in May, and being announced winners of the Digital, Marketing and Social Media Award at the Kingston Borough Business Awards in March.
Award successes are hugely important to us, but equally important are our client successes.
Since 2006, we’ve been partnering with businesses as their search success partners, creating personalised strategies to enhance online visibility; boost leads, sales and brand presence, and ultimately drive their growth.
Our family-run team has expanded over the years, bringing together a unique blend of skills that have resulted in exceptional successes for our clients across a wide variety of industry sectors.
This special blend of skills allows us to approach SEO campaigns with a wide-angled view. Combined with our commitment to gaining an in-depth understanding of our clients’ businesses through our partnership commitment, and our proven 6-step search engine optimisation process, we’ve been consistently able to achieve outstanding results.
This was exactly the approach we used to achieve a remarkable 1678% upturn in organic web traffic for one of our clients, the success story that gained us our place on the list of finalists at the UK Search Awards in the Best Use of Search – Real Estate & Property category.
SEO success leads to increased sales for property sector client
Taking time to get to know our client’s business and the market they were keen to conquer, we recognised that this UK property sector campaign would need to be an all-encompassing one. That it would need to go beyond organic and local SEO, to allow us to secure our letting agent client a prominent place in the highly competitive UK real estate market.
As well as a tailored onsite and offsite SEO and content marketing plan, our strategy included a full rebrand to enhance competitive edge; SEO-friendly web design and development to create corporate presence and support our organic search campaigns; e-books and newsletters to boost engagement, and a supporting PPC campaign to enhance visibility.
The strategy achieved more than the client expected within a relatively short timeframe:
- 44 top 3 Google rankings in 20 months
- 57 page 1 Google rankings in 20 months
- 1678% increase in organic traffic in the first 6 months
- 199% year on year increase in website traffic
The client had also started out with a single negative review and next to no website traffic, which we managed to turn around to 60+ Google reviews with a 4.9 average.
and website design and development to
support our SEO strategy
The overall result was precisely what the client wanted: increased online exposure, and a significant upturn in sales.
Good luck to our fellow UK Search Awards finalists!
Learning the news of being announced as UK Search Awards finalists, Emma Grant, Head of SEO at Figment, and husband Steven Grant, Managing Director and agency founder, issued this joint statement:
“The feedback we receive from our clients makes us so proud, but it’s also reassuring to have the quality of our work and efforts recognised within our industry courtesy of accolades as prestigious as the UK Search Awards.
“We wish all our fellow finalists the best of luck at the ceremony on the 30th, and look forward to building on our 2022 successes and continuing our commitment to doing all we can to help grow our clients’ businesses.”
