Published by Sue Johns-Chapman
Published Date 04.11.2025 
The Team at britweb share their UK Search Awards success and share details of their award-nominated search campaign.
We’re thrilled to announce that britweb has been shortlisted for the UK Search Awards 2025 in the Best Use of Search – Retail/Ecommerce (PPC) (Small) category, recognising our exceptional PPC results.
Who We Are
At britweb, we’re a full-service digital marketing agency based in Horsham, West Sussex, specialising in web design, development, and digital marketing. Since 2006, our mission has been to help businesses of all sizes grow online through creativity, data-led strategy, and collaboration. From small startups to established brands, we’ve worked with hundreds of clients to deliver results that make a measurable difference.
Our PPC, SEO, and web development teams work hand-in-hand to create performance-driven campaigns that don’t just attract clicks, but convert them. Being shortlisted for a UK Search Award is a moment of real pride for us, as it recognises the talent and dedication of our team, as well as the trusted partnerships we build with our clients.
About the Project: Building Blocks of Paid Search Success for Ecomerchant
Our award-nominated campaign was built around our partnership with Ecomerchant, a respected supplier of eco-friendly building materials. When Ecomerchant approached us, their Google Ads campaigns were underperforming, and profitability had become a major concern.
Their goal was simple but critical: to turn paid search into a sustainable source of profit and growth. We set out to deliver a minimum of three monthly conversions to break even, while expanding brand visibility and reaching a broader audience of self-builders and trade professionals.
Our Data-Led PPC Approach
We started by re-engineering Ecomerchant’s Google Shopping campaigns from the ground up.
Our approach included:
- Data segmentation: Splitting campaigns into high-performing product groups.
- Precision targeting: Focusing on search intent through highly refined product feeds and negative keyword strategies.
- Smart bidding: Introducing strategic bid management and a low-bid, catch-all structure to maximise reach and competitiveness without inflating cost-per-clicks.
- Ongoing optimisation: Using real-time performance insights to refine product listings and improve click-through rates.
The result was a campaign that not only reached the right audience but delivered exceptional ROI. Ecomerchant experienced both short-term profitability and long-term brand visibility in a niche but growing eco-conscious construction sector.
What Being Shortlisted Means to Us
Being shortlisted for the UK Search Awards 2025 in the Best Use of Search – Retail/Ecommerce (PPC) (Small) category is an incredible honour for the entire britweb team.
This recognition represents not just our technical expertise in PPC management, but also our commitment to genuine partnership and sustainable growth for our clients. It highlights the creativity, collaboration, and precision that define how we work.
Our Managing Director, Dan Purchase, says:
“Being shortlisted for the UK Search Awards 2025 is a huge achievement for our team at britweb. It’s fantastic to see our hard work and commitment recognised on a national stage, especially for a campaign that delivered real impact for our client. We’re incredibly proud of what we’ve accomplished together and excited to be among the finalists this year.”
The Value of Entering the UK Search Awards
Entering the UK Search Awards has been an inspiring experience. The process encouraged us to reflect deeply on our strategy, creativity, and the measurable impact of our campaigns. It also provided a platform to benchmark our work against the very best in the industry.
For our team, it’s not just about recognition, it’s about celebrating innovation, continuous learning, and excellence in digital marketing.
Looking Ahead
Being shortlisted has energised our entire team at britweb. We’re more motivated than ever to continue delivering campaigns that drive real performance for our clients, pushing boundaries in PPC, SEO, and digital strategy.
We’d like to extend a huge thank you to the UK Search Awards judges for recognising our work, and to our partners at Ecomerchant for trusting us to help grow their business through data-driven digital marketing.
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