Published by Sue Johns-Chapman
Published Date 18.11.2025 
Optmyzr is nominated for Best PPC Management Suite and Best AI Innovation. Learn how they can give control back to people behind the Ads.
Automation is rewriting the rules of PPC. Algorithms now decide bids, placements, and spend in milliseconds, often without human oversight.
When Google started shifting more campaign controls to automation, many advertisers felt left behind. Decisions once made by marketers were suddenly hidden inside algorithms.
That’s why Optmyzr stepped in to give control back to the people behind the ads. For over a decade, Optmyzr has stood for one idea: automation should serve advertisers, not replace them.
A New Era of Human-Guided PPC Automation
Built by former Google Ads engineers, Optmyzr gives advertisers the power to monitor and refine automated decisions in real-time. Its tools make sense of complex data and simplify the work that matters most—strategy and creativity.
At the core is automation layering—our way of pairing platform AI with human control. Advertisers add their own rules and alerts on top of Google or Microsoft’s systems, keeping automation efficient but accountable. It’s how Optmyzr helps marketers move faster without giving up oversight or trust.
Optmyzr Founders from left to right: Frederick Vallaeys, Manas Garg, and Geetanjali Tyagi
The platform’s newest innovation, AI Sidekick, brought this philosophy to life. Sidekick acts as a conversational analyst inside Optmyzr’s interface, instantly explaining what’s happening in campaigns and suggesting ways to improve them.
Optmyzr Sidekick
It acts as a natural-language assistant within Optmyzr and instantly explains performance trends, highlights causes, and suggests fixes, saving advertisers hours of analysis.
Smarter Tools for Every Kind of Advertiser
Optmyzr is shortlisted in two categories at the 2025 UK Search Awards—Best PPC Management Suite and Best AI Innovation.
Best PPC Management Suite
Optmyzr combines enterprise-level automation with everyday usability. From agencies managing hundreds of clients to in-house teams running performance campaigns, it delivers clarity and control without the complexity of multiple point tools.
AI Sidekick
AI Sidekick represents the next stage in Optmyzr’s evolution. It gives marketers fast, transparent answers—no dashboards, no jargon, just insight.
Why This Recognition Matters
“It means a lot to us to be recognized by our peers and shortlisted for Best PPC Management Suite. Digital marketing continues to evolve at an incredible pace, and for Optmyzr to remain among the top platforms after winning dozens of awards since our first one in 2013 is both humbling and energizing. It’s a reflection of how our customers keep pushing the boundaries of what’s possible in PPC and keep challenging us to build smarter, more adaptive tools. And it’s a credit to our incredible team, who continue to deliver innovation that helps marketers stay ahead in a fast-changing world,” said Frederick Vallaeys, CEO & Co-Founder, Optmyzr
“The meteoric rise of AI has meant we and our peers have had to innovate fast, and it’s truly inspiring to see what some of the best minds in marketing are producing. Thanks to the work of our engineers and the ongoing feedback from our clients, we’re able to stay ahead of the curve, even if it’s moving faster than ever before. It’s an honor to be recognized,” added Aaron Levy, Evangelist.
Looking Ahead
Optmyzr’s shortlisting is a celebration of its users as much as its team. Every award nomination is shared with the agencies, advertisers, and PPC experts who challenge us to build tools that make automation more transparent and effective.
As digital advertising continues to evolve, our focus remains the same: giving marketers control and clarity in an increasingly complex world.
We’re humbled to stand alongside other leading innovators at the UK Search Awards, and we look forward to the conversations, connections, and ideas this recognition will inspire.
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