Published by Sue Johns-Chapman
Published Date 02.12.2025 
Ink Digital – Recognising Excellence, Celebrating Progress
We’re excited to share that Ink Digital has been shortlisted for two categories at the UK Search Awards 2025 – Best Use of Search (Travel/Leisure) with Girls’ Guide to the World and Best Use of Search – B2B (Small) with Gamma.
The UK Search Awards celebrate the best in digital marketing; campaigns that combine creativity with real impact. Being recognised alongside some of the UK’s top agencies is a proud moment for our team. It demonstrates that our approach, characterised by thoughtfulness, collaboration, and data-driven insights, continues to yield meaningful results.
We’ve always believed that good work should speak for itself. Every project we take on is about solving client challenges and driving long-term success for their businesses. These nominations reflect that belief, and the effort our team puts in every single day.
Who Are Ink Digital?
At Ink Digital, we believe the best digital marketing starts with clear thinking, honest communication, and collaboration. We’re a London-based SEO agency helping ambitious businesses grow sustainably, through strategies built on data and trust.
Founded in 2019 by our CEO, Michael Ryan, Ink began as a small team with the goal to make SEO and digital marketing straightforward and effective. Today, we have grown to work with brands across the travel industry, telecoms, B2B sectors and more, helping them cut through the crowds and achieve lasting visibility.
The people who plan your campaigns are the same ones who manage them. There’s no pushy sales team or overpromising – just a focus on clarity, performance, and measurable growth.
Campaign Spotlight: Gamma – Reinventing Organic Growth
When Gamma Group, a leader in B2B telecoms, migrated from gamma.co.uk to gammagroup.co, it faced a steep drop in search visibility. Traffic fell, branded searches disappeared, and leads began to slow down.
Our job was simple in theory but complex in practice: stabilise, rebuild, and grow – fast. What started as a recovery mission quickly became a story of long-term growth.
Key outcomes:
- +9.5% increase in keyword visibility across tracked terms
- 70% growth in non-brand sessions, reducing dependency on branded search
- #1 rankings restored for key terms like gamma broadband and gamma careers
- 50% year-on-year rise in impressions, marking their strongest-ever organic performance
Through careful technical auditing, smart redirects, and content reinstatement, we turned a high-risk migration into a model of sustainable recovery.
Jamie, the account manager who led the campaign, described it best: “We’re absolutely ecstatic to be nominated for the UK Search Awards! Huge thanks to Gamma for trusting us to revitalise their digital presence. It was an incredible collaboration, and we’re proud to have helped get their website back to where it belongs.”
Campaign Spotlight: Girls’ Guide to the World – Empowering Women Through Search
When Girls’ Guide to the World approached us, their goal was to become a trusted name in women-only travel. The challenge was that visibility was low, the market was crowded, and bigger competitors dominated search results.
We created a strategy focused on authenticity and audience-first storytelling – addressing real concerns like solo travel safety and building content around age-specific experiences.
Key outcomes:
- Visibility increased from 0.9% to 39% in targeted keywords
- Monthly conversions more than doubled, from 135 to 286
- Organic revenue grew by nearly $300,000 year-on-year
- Established authority in the women-only travel niche
This campaign showed what’s possible when SEO is grounded in empathy and insight. The result wasn’t just stronger rankings, but genuine community growth and commercial success.
What Being Shortlisted Means
Being shortlisted means more to us than just recognition. It’s knowing that the work we do every day has a real impact. We don’t chase trends or rely on luck; every decision we make is guided by data, experience, and collaboration.
For us, these nominations highlight what we stand for: building lasting success for our clients, and not just quick wins. We’re proud to see Ink Digital listed among some of the UK’s best, but even prouder of what that says about our people and the clients who trust us.
As Mike puts it, “The awards celebrate campaigns that deliver real impact through search, and that’s exactly what we aim to do every day. Every project, every bit of testing, and every late-night strategy session adds up to moments like this.”
Awards are never the goal – impact is. But being recognised in this way reminds us that focusing on people, performance, and doing things properly always pays off.
Looking Ahead
The UK Search Awards celebrate excellence in the UK’s search marketing industry, and this recognition only motivates us to push further. Whether or not we take home the trophy, this shortlist reinforces what we’ve believed from the start – that honest, insight-led work delivers results that last.
We’ll continue to share more stories, results, and learnings from our campaigns. If you’d like to see how our approach can help your business grow, visit Ink Digital or connect with us on LinkedIn.
Final Thoughts
We’re grateful to the UK Search Awards judges for recognising our work, and to our clients for trusting us with their brands. These nominations belong as much to them as they do to us.
To the teams at Gamma and Girls’ Guide to the World, thank you for your collaboration and partnership. Here’s to what we’ve achieved together – and what comes next.
Ink Digital – creating permanent digital success.
