Published by olivia.wright@dontpanicprojects.com
Published Date 18.12.2025 
Improve My Search Ranking has been named a double winner at the UK Search Awards 2025, securing titles for Best Low Cost SEO and Best Local SEO. The awards recognise the agency’s work with Foster Harrington, a UK-based legal practice operating in a competitive local market.
The UK Search Awards celebrate excellence in search marketing across the industry, highlighting campaigns that demonstrate strong strategic thinking, measurable impact, and effective execution.
Achieving Strong Results Within Budget Constraints
The Best Low Cost SEO award acknowledges campaigns that deliver tangible results without relying on large budgets. In this case, the judges recognised Improve My Search Ranking’s ability to compete effectively against larger firms with significantly higher marketing spend.
The campaign for Foster Harrington focused on high-intent search opportunities, technical SEO fundamentals, and content structured around genuine user demand. Rather than pursuing broad visibility, the strategy prioritised areas most closely aligned with commercial outcomes and lead generation.
This targeted approach allowed the firm to increase visibility and enquiries while maintaining cost efficiency.
A Practical, Location-Led Local SEO Strategy
Improve My Search Ranking also received the Best Local SEO award for its structured, intent-driven approach to local search. The campaign was built around aligning legal services with specific geographic intent, supported by clear service architecture and strengthened local trust signals.
By focusing on how users search for legal services in real-world scenarios, the strategy delivered sustained local rankings, improved map presence, and increased engagement from users actively seeking legal advice.
Industry Perspective
Commenting on the wins, Josh Hamit, CEO of Improve My Search Ranking, said:
“It’s encouraging to see work recognised that focuses on clarity and effectiveness rather than complexity. These awards reflect an approach built around understanding search behaviour and applying it in a way that delivers genuine value for clients. Foster Harrington was excellent to work with throughout the process, and the results speak for themselves.”
Collaboration and Long-Term Thinking
The success of the campaign was also attributed to close collaboration between the agency and Foster Harrington. Input from the legal team helped ensure that content and messaging remained accurate, compliant, and aligned with client expectations.
Recognition at the UK Search Awards 2025
The double win positions Improve My Search Ranking among the standout agencies at the UK Search Awards 2025, particularly within the low-cost and local SEO categories, where efficiency, strategy, and measurable impact remain key judging criteria.
