Published by Sue Johns-Chapman
Published Date 22.12.2025 
The UK Search Awards for POLARIS
We’re delighted to share that POLARIS won two awards at the 2025 UK Search Awards, following our earlier announcement as a three time finalist. As a specialist organic search agency, we take great care in the campaigns we deliver for our clients.
On the night, we were recognised with:
- Winner — Best Use of Search – Retail / Ecommerce (Small)
- Silver — Best SEO Campaign (Small)
Best Use of Search – Retail/Ecommerce (Small)
We won this award for our work with Dune London, a well known ecommerce and retail brand operating in a highly competitive category. The campaign focused on improving organic performance through technical SEO improvements, site structure changes, and content updates aligned with how people search.
The judges said:
“An outstanding campaign that blended technical SEO excellence with internal education and stakeholder alignment to drive real transformation. Clear, measurable objectives, smart collaboration across teams, and impressive results made this a great example of how a small agency can deliver big-brand impact through insight, innovation, and execution.”
2nd Place – Best SEO Campaign (Small)
We were also awarded 2nd place for Best SEO Campaign (small) for the same work with Dune London.
This award recognised the broader SEO strategy, which combined technical foundation, creative problem solving, and a strong understanding of the client’s needs. The campaign demonstrated how PR and SEO could work together to drive visibility and commercial impact, rather than operating in isolation.
The judges’ comments:
“A well-constructed and insightful campaign that delivered strong execution and impressive client results. POLARIS showcased how PR and SEO can work seamlessly together to drive visibility and commercial impact. With a clear understanding of the client’s needs, they achieved tangible outcomes through a smart mix of technical and creative strategies.”
Our Approach
The work with Dune London focused on building a search strategy that could support long-term growth, not just short-term gains. This meant prioritising technical foundations, improving how teams worked together around search, and making sure organic performance was measured against clear commercial goals.
By aligning SEO activity more closely with PR, content, and internal stakeholders, search became a more integrated part of the wider marketing strategy. This approach helped ensure improvements were sustainable and supported performance across key commercial areas.
Our win at the UK Search Awards builds on POLARIS’ recognition in 2025, following earlier success at the 2025 European Search Awards.
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