Exposure Ninja Shortlisted for Nine Awards at the UK Search Awards 2026

We’re proud to announce that Exposure Ninja has been shortlisted for nine awards at the UK Search Awards 2026, recognising our work across three client campaigns spanning finance, later-life care, and renewable energy.

Our nominations cover SEO, PPC, Content Marketing, Digital PR, and AI, reflecting our ability to deliver integrated search strategies that support organisations to increase visibility, attract qualified audiences, and generate measurable commercial results.

Delivering Sustainable SEO Growth in Competitive Finance Markets

Success in financial services search requires technical expertise, authoritative content, and a clear understanding of how audiences research complex financial topics.

CFA Institute is a global not-for-profit organisation serving investment and finance professionals. Our strategy focused on rebuilding organic visibility following a major website migration while strengthening the organisation’s presence across Google and AI Search. By combining technical SEO, content improvements, and AI Search Optimisation, we worked to restore search performance and help finance professionals discover trusted industry resources.

Our nominations include: 

• Best SEO Campaign (Large) for rebuilding organic search visibility following a major website migration.
• Best Use of Search: B2C SEO (Large) for improving search performance and connecting finance professionals with valuable resources.
• Best Use of Search: Third Sector / Not for Profit (Large) for delivering sustainable organic growth in a competitive financial services market.

Our three nominations recognise the importance of a long-term, integrated SEO strategy for organisations operating in competitive and highly specialised markets.

Combining AI and PPC to Drive More Qualified Enquiries

Effective PPC campaigns need to do more than generate clicks. They need to understand customer intent, build trust, and turn advertising investment into meaningful business results.

For Autumna, a UK directory helping families find later-life care and accommodation, this meant recognising the challenges families face when researching later-life care, often during emotionally difficult and time-sensitive circumstances. Our trust-first PPC strategy helped deliver a 158% increase in conversions, alongside a 53% reduction in cost per conversion.

Our nominations include: 

• Best PPC Campaign (Large) for developing a trust-first paid search strategy focused on high-intent enquiries.
• Best Use of Search: B2C PPC (Large) for improving conversion performance while reducing acquisition costs.
• Best Use of AI in PPC for applying AI to improve paid search campaign performance.

With three nominations spanning PPC performance, B2C search, and AI, the campaign demonstrates how audience understanding, data, and technology can work together to improve both the customer experience and commercial outcomes.

Driving Local Growth Through SEO, Content Marketing, and Digital PR

For businesses operating in competitive local markets, search visibility depends on more than ranking for individual keywords. Strong results come from combining local SEO, useful content, and the authority needed to earn customer trust.

Our campaign for Elite Renewables, a UK renewable energy company, brought these disciplines together to strengthen the company’s presence in the renewable energy market. Through an integrated approach to local search, Content Marketing, and Digital PR, the campaign achieved a 301% increase in website-driven leads and a 288% increase in AI Overview visibility.

Our nominations include: 

• Best Local Campaign: SEO (Large) for strengthening local search visibility and driving qualified enquiries.
• Best Use of Content Marketing (Large) for developing content that supports customer decision-making and organic growth.
• Best Use of PR in a Search Campaign (Large) for building brand authority through strategic Digital PR.

Three nominations across local SEO, Content Marketing, and Digital PR highlight how a coordinated search strategy can build brand authority while generating measurable business growth.

About Exposure Ninja

Exposure Ninja is an award-winning search marketing agency specialising in SEO, PPC, Content Marketing, and AI Search Optimisation. We deliver integrated, data-led campaigns that help B2B and B2C brands increase visibility across Google and AI platforms, generate qualified leads, and grow revenue. Exposure Ninja is proudly B Corp Certified.