Judging Criteria

Judging session – October 18, 2023

Shortlist announcement – October 20, 2023

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges’ pre-scores will then be combined, and the highest-scoring entries will determine the shortlists.

Judges will meet to discuss the highest-scoring entries and then agree on the winner for each category.

The awards will be judged by some of the biggest names in search. Click here to see this year’s judging panel.

Entries should not exceed 1000 words in total and should relate to work undertaken between June 2022 – September 2023.

Campaign Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
• Total budget & objectives
• Strategy & target audience
• Creativity & implementation
• Challenges
• Results & evaluation
• Why your campaign should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Innovation/Software Awards

The judges will be looking for a clear description of an outstanding blog, innovation or product, with indication of budget. Judges will be looking for new features/tools added in the last twelve months for the software awards. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
• Overview of innovation/software
• Total budget
• Target audience & Problems
• UPS & features
• Key Metrics
• Why your innovation/software should win

Any entries that do not include information under all of these headings will be marked down. If appropriate, you may include up to three pieces of supporting materials.

In addition to the above judges will utilise the log in & password provided to mark the following:
• The usability/functionality of the product
• The effectiveness and performance of the product

Please note if you’re unable to provide a login, please contact awards@dontpanicprojects.com.

Agency/Team Awards

Judges will be looking for agencies and teams that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to search. Judges will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
• Details of the team / agency
• Agency / team objectives
• Recent work example
• Recent achievements
• Challenges
• Why your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Confidentiality

All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to the We Are Search team who will manage this. Judges can only access entries that they have been provided to score.

Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.

 

Dates for your calendar

8 September 2023 Early Bird Close
22 September 2023 Entry Deadline
29 September 2023 Extended Deadline
18 October 2023 Judging Session
20 October 2023 Shortlist Announcement
30 November 2023 Award Ceremony
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Testimonials

DNRG are absolutely delighted to have won our first UK Search Award, for Best Local PPC Campaign (Large Agency). We’ve been nominated for the UK Search Awards for the past few years, so to finally win is a testament to the hard work and dedication of all at DNRG
DNRG
The UK Search Awards are arguably the most prestigious in the UK and winning the pinnacle of their judging is incredible. I’m so glad the amazing team here have received this accolade to validate their position as market leaders and continue to drive the industry forward. Simon Schnieders- Founder
Blue Array
The SEO industry is a competitive space, so it’s an honour to be able to submit quality work to this type of award and showcase what we can do here at No Brainer, as well as compete with big names within the field.
No Brainer
The way I see things, the awards play a big part in our success. It’s much more than a banner for your email or a badge on the website. Off the back of the awards, we’ve made some great contacts, signed some great deals and have plenty more in the pipeline.
Tidal Digital
Being shortlisted for the UK Search Awards and being recognised amongst so many other industry-leading digital agencies is a big honour for us as a team, and shows the progress we’ve made over recent years.
ROAR
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