The 2021 UK Search Awards were the fourth consecutive year that our agency StrategiQ has been shortlisted for both client campaigns and agency categories. The entire process has always been a delight from the transparency and impartiality of the judging process right the way through to the ceremony itself. Having not attended an in-person industry event for two years, host Rob Beckett’s comedy brilliance was topped only by my elation for our campaign win with Reuters.com in the competitive ‘Best SEO Campaign (Large)’ category.
The UKSA entry process ensures that you can only highlight the key elements of your campaigns with an almost cruel 1,000 word count that breaks down into typically 5 sections. The questions posed really help you capture the objectives, creativity, results and impact of your campaign in such a way that we’ve adopted a similar style for our own internal case studies.
This year we were also recognised with two Silver Awards for our content strategy for The Air Ambulance Service. The written feedback from the judges after the event always provides illuminating insight into both the judging criteria and where our campaigns have shone or had room for improvement – which is immensely valuable.
Participating in this year’s UK Search Awards and attending the ceremony with 10 of our team has been an investment in our culture and created an invaluable platform to shout about the results we’ve achieved with our clients. Taking home one of the event’s biggest awards for our SEO support with reuters.com’s concurrent replatforming and paywall introduction was a career high for me. Beautifully summed up by one of the judges: “Finally some sophisticated SEO work that smashed client results”.
James Bavington, CTO of StrategiQ