News Article ————

MediaVision: shifting the gears for clients

Author image Published by Sue Johns-Chapman
Published Date 08.04.2022

MediaVision has been around for a long time now – 18 amazing years – and one thing we are especially proud of is our ability to evolve alongside the market and develop the right tools to meet the needs of clients.

Our technology stack and Digital Demand Tracker are also unique in the market, and we find our clients love that we bring something new to the table; that we’re not your everyday SEO agency.

Over the past 18 months, we’ve taken this even further and have developed more in-house tools to meet new challenges. And seeing our clients benefit from greater insights and jump ahead of their competition makes our efforts truly rewarding. 

We have had fashion clients who have been able to secure new levels of growth thanks to our Digital Demand Tracker, and all our clients benefit from our Total Search tool, which allows us to balance PPC v. organic.

More recently, we have developed a Share of Search tool, which works at both a product and brand level, and not only allows advertisers to compare themselves against one another, but to analyse and benchmark that detail over time. Crucially, it also gives much more immediate data than any other tool on the market, so clients can respond quickly and more effectively.

Behind the scenes, we have also had clients over the last six months who have started with a traditional digital PR package but have found our new tools so appealing that they have changed their own goals and KPIs in order to make the best use of the new data and insights we can give them.

We’ve also just marked an exceptional 10-year partnership with The Instant Group, helping them reduce their reliance on paid search over that time, and working hard to win market share.

From day one, they trusted our team and embraced every single crazy plan we had to accelerate SEO, content and digital PR.

Ten years on, and it’s monumental to see the Instant Group announce a huge merger with IWG’s digital assets. This exciting milestone is the beginning of something incredible, and will forge new ways of working within the sector. MediaVision is extremely proud to be a part of this next phase, driving digital performance to new heights.

Our tech is great at attracting new clients too, but we find that having our performance backed up by awards can be pivotal to securing new business. Just before Christmas 2021 we had a huge brand contact us seemingly out of the blue; they’d done their due diligence, checked us out online and mentioned that they saw we have won numerous awards and multiple nominations including the European and UK Search Awards – and that’s what made them call us over another agency.

“Simply being nominated for an award is a great way to celebrate the exceptional efforts of our people and the collaborative work they carry out with our clients,” says our founder and CEO, Louis Venter. 

“But being placed in categories alongside so many other great businesses is very special. The UK Search Awards are a fantastic showcase of talent and hard work across the market, and we’re thrilled to be a part of them.”

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