News Article ————

How Life Changed for IMSR After Being Nominated for the UK Search Awards 2021

Author image Published by Sue Johns-Chapman
Published Date 28.04.2022

Improve My Search Ranking — UK Search Awards

Last year, we were grand finalists at the UK Search Awards for our work with one of our clients, Eagle Eye Oven Cleaning.

Getting recognized for our work at such a prestigious award ceremony was an incredible experience. It was particularly special for us as the Improve My Search Ranking team was getting together for the first time after the COVID pandemic for a big night out.

Who are IMSR?

IMSR or Improve My Search Ranking is a London based SEO agency that specialises in helping B2C service-based businesses generate more customer enquiries from their local area.

IMSR was founded 7 years ago with the goal of helping businesses grow through SEO. Since then, we’ve helped over 400 businesses generate over £200 million in sales with our help in search engine optimisation (SEO).

Since being recognised as one of the UK’s best Local SEO specialists for our work with Eagle Eye Oven Cleaning, we’ve attracted many more clients and talented professionals.

How IMSR Helped Eagle Eye Oven Grow by Over 1,000%

When Eagle Eye Oven Cleaning became our client, we wanted to do something extraordinary for them.

From the outset, we set an ambitious goal of increasing their search traffic by 10x. We achieved that goal through hard work and a clear strategic vision within just 8 months.

Their organic traffic has grown by 247% — from 2,118 organic visitors to 7,347 organic visitors.

Our goal, however, was not just to increase the amount of search traffic their website receives. Our ultimate goal was to create a positive impact on the bottom line of the business — by improving the traffic-to-lead conversion rate and increasing the total number of enquiries they receive every week.

Previously, they used to get around 21 enquiries per week.  Just 8 months later, they now receive, on average, 245 enquiries every week.  That’s a growth rate of 1,067%. With the help of targeted and high-quality search traffic, the traffic-to-MQL conversion rate also improved by 234%.

We and our client are delighted with the results we achieved in such a short period.

How Has Life Changed for IMSR After the Nomination?

Being a finalist at the UK Search Awards was special. It also has led to bigger and better things for the IMSR team.

For one, we have had an influx of new amazing clients.  Our client base has increased by 29% since our appearance at the final.

Second, we have also managed to double the size of the team so we can effectively serve our clients and help them grow their businesses.

One of these new clients is Pure Window Cleaning.

In only 3 months, Pure Window Cleaning has seen a 1200% increase in search visibility and a 99.7% increase in organic website traffic. They now generate over 100 enquiries per month.

What’s Next for IMSR?

2022 could not have started any better for IMSR. The UK Search Award has given us a wonderful platform to expand our teams and service and achieve our goal of helping local businesses grow their digital presence.

We have an exciting future ahead of us. With a growing team of incredibly talented SEO professionals, we look forward to helping many more local businesses.

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