21st October 2022: At this time of year, attention turns to carving menacing faces into pumpkins to be displayed on front porches, wrapping up warm – perhaps adorned with a lick of fake blood and ghostly white – and heading onto the streets to go trick or treating with little ones. Hove-based SEO agency SEOMG! are doing things a little differently this Halloween, and embarking on a beach clean. But this is no ordinary beach clean. The company’s 12 staff will step out onto the seafront on 28th October armed with rubbish bags, litter pickers…and decked out in full Halloween costume.
The state of Brighton beach made for pretty scary viewing throughout the Summer, as the exceptionally hot weather drew crowds towards the sea for picnics, drinks and cooling dips in the English Channel. But it wasn’t the sight of people enjoying the coastline that spooked us; it was what was often left behind.
Morning commutes along Hove Lawns on foot this Summer were frequently spent avoiding piles of rubbish strewn around bins, bottles and cans left on the grass or plastic bags blowing across the stones. According to the local environmental campaign group Leave No Trace Brighton, 11 tonnes of rubbish were collected from the beach by council cleaning teams on 26th June alone! This rubbish can find its way into the sea and severely harm aquatic life including seagulls, grey seals and various species of fish. Scary stuff, we think you’ll agree.
So this Halloween, SEOMG! wanted to do something meaningful on its bi-weekly Friday team day. That is to say – get out onto the seafront and do some cleaning up. Not only that, but raise money for the aforementioned Leave No Trace Brighton and get into the Halloween spirit by getting dressed up all spooky in the process.
Summer may be over, and with it the vast majority of the beachgoing crowds gone from the beach, but littering is still a huge problem all year round on Brighton’s seafront. Rubbish intended for the bins that line the promenade can end up on the floor, and with the high winds that hammer the front in the Autumn and Winter can easily be carried onto the beach and into the sea before the council’s rubbish collectors have had a chance to stop by.
And that’s where we can help, supporting the efforts of council staff as well as raising money to support Leave No Trace Brighton’s cause at the same time.
All proceeds collected on the day as we undertake the clean will be donated directly to Leave No Trace Brighton, so that they can continue their incredible work in raising awareness and education around keeping our seafront clean and tidy.
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