Categories
Please see the following descriptions for more information on each category.
For information on how to enter, judging criteria and entry fees click here.
CAMPAIGN AWARDS
Every sector and vertical is different, not just in terms of competition, but in the tactics and strategies required to stand out from the crowd and achieve goals. In each sector, judges will be looking for the thinking and approach specific to the needs of the sector and the client's goals and how results were met or exceeded.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO) (SMALL)
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Judges are looking for SEO that is improving ranking for brands and products – if you are making it easy to find; you are making it easy to buy and therefore increasing profits. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO) (LARGE)
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Judges are looking for SEO that is improving ranking for brands and products – if you are making it easy to find; you are making it easy to buy and therefore increasing profits. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC) (SMALL)
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Judges are looking for PPC that is improving ranking for brands and products – if you are ranking top and spending wisely to ensure others will spend wildly then you could take home this award. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC) (LARGE)
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Judges are looking for PPC that is improving ranking for brands and products – if you are ranking top and spending wisely to ensure others will spend wildly then you could take home this award. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - FINANCE (SEO) (SMALL)
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The financial sector is littered with rules and regulations. This award recognises the difficulties the industry faces and celebrates enhanced visibility of banking, insurance, or financial services and websites through SEO. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - FINANCE (SEO) (LARGE)
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The financial sector is littered with rules and regulations. This award recognises the difficulties the industry faces and celebrates enhanced visibility of banking, insurance, or financial services and websites through SEO. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - FINANCE (PPC) (SMALL)
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The financial sector is littered with rules and regulations. This award recognises the difficulties the industry faces and celebrates enhanced visibility of banking, insurance, or financial services and websites through PPC. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - FINANCE (PPC) (LARGE)
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The financial sector is littered with rules and regulations. This award recognises the difficulties the industry faces and celebrates enhanced visibility of banking, insurance, or financial services and websites through PPC. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (SEO) (SMALL)
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The journey from campaign conception to engagement to landing pages and booking. Judges are looking for outstanding SEO that has succeeded despite the mountainous landscape. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (SEO) (LARGE)
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The journey has been difficult this year for the travel industry and engagement and relationships have been tested. Judges are looking for outstanding SEO that has succeeded despite the mountainous landscape. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (PPC) (SMALL)
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Judges are looking for PPC which has reached first class rankings and, despite the climate, has directed traffic to achieve engagement and sales in a year when travel has been interrupted, more than once. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (PPC) (LARGE)
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Judges are looking for PPC which has reached first class rankings and, despite the climate, has directed traffic to achieve engagement and sales in a year when travel has been interrupted, more than once. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - GAMING (SMALL)
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When the chips are down you are a winner? Visibility and engagement across the gaming sector is recognised and rewarded in this award. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - GAMING (LARGE)
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When the chips are down you are a winner? Visibility and engagement across the gaming sector is recognised and rewarded in this award. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT (SMALL)
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Non-for-profit need all the engagement and visibility possible to increase not only donations but also volunteers, subscriptions and commitment to the cause. Judges are looking for campaigns that have tugged heart and purse strings. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT (LARGE)
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Non-for-profit need all the engagement and visibility possible to increase not only donations but also volunteers, subscriptions and commitment to the cause. Judges are looking for campaigns that have tugged hearts and purse strings. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - B2B (SEO) (SMALL)
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This award recognises and rewards the outstanding SEO being delivered in the B2B industry from high-quality content that matches user intent, too easy to find personalised search results and everything in between that increases engagement. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - B2B (SEO) (LARGE)
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This award recognises and rewards the outstanding SEO being delivered in the B2B industry from high-quality content that matches user intent, too easy to find personalised search results and everything in between that increases engagement. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - B2B (PPC) (SMALL)
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Judges are looking at how you increased visibility to affect the engagement and bottom line whilst maintaining the relationships we know underpins the B2B industry. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - B2B (PPC) (LARGE)
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Judges are looking at how you increased visibility to affect the engagement and bottom line whilst maintaining the relationships we know underpins the B2B industry. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - B2C (SEO) (SMALL)
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This award recognises and rewards the outstanding SEO being delivered in campaigns across the B2C industry where consumers are kings and queens. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - B2C (SEO) (LARGE)
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This award recognises and rewards the outstanding SEO being delivered in campaigns across the B2C industry where consumers are kings and queens. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - B2C (PPC) (SMALL)
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Judges are looking at how you increased visibility to affect the engagement and bottom line whilst maintaining the relationships we know underpins the B2B industry. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - B2C (PPC) (LARGE)
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Judges are looking at how you increased visibility to affect the engagement and bottom line from first contact to final purchase. This award is for companies with 26 and over employees.
BEST USE OF SEARCH – HEALTH (SMALL)
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Health is at the forefront of everyone’s mind and finding trustworthy information is essential. If your search has reached out and created engagement and made an impression, then you deserve this award. This award is for companies with up to 25 employees.
BEST USE OF SEARCH – HEALTH (LARGE)
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Health is at the forefront of everyone’s mind and finding trustworthy information is essential. If your search has reached out and created engagement and made an impression, then you deserve this award. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - AUTOMOTIVE (SMALL)
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Driving consumers to engage also involves steering them towards research, which they appear to be obsessed with, and colliding with terms like ‘best’ and ‘near me’. Judges will reward search that manoeuvres through analytics to achieve excellent results. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - AUTOMOTIVE (LARGE)
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Driving consumers to engage also involves steering them towards research, which they appear to be obsessed with, and colliding with terms like ‘best’ and ‘near me’. Judges will reward search that manoeuvres through analytics to achieve excellent results. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - REAL ESTATE & PROPERTY (SMALL)
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Home is where the heart is and finding your home is priceless. Judges want to recognise search that has increased viewings (page and property), overcome logistics and built business profits. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - REAL ESTATE & PROPERTY (LARGE)
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Home is where the heart is and finding your home is priceless. Judges want to recognise search that has increased viewings (page and property), overcome logistics and built business profits. This award is for companies with 26 and over employees.
BEST USE OF SEARCH – FMCG (SMALL)
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FMCG-related businesses are growing online, and search has been key. If your hunger for excellence led to an outstanding use of search in the FMCG industry, then our judges want to know about it. This award is for companies with up to 25 employees.
BEST USE OF SEARCH – FMCG (LARGE)
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FMCG-related businesses are growing online, and search has been key. If your hunger for excellence led to outstanding use in the FMCG industry, then our judges want to know about it. This award is for companies with 26 and over employees.
BEST USE OF SEARCH – FASHION (SMALL)
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Recognition of a search campaign that ‘dressed to impress’ and that has enhanced the visibility of a website in the fashion sector. This award is for companies with up to 25 employees.
BEST USE OF SEARCH – FASHION (LARGE)
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Recognition of a search campaign that ‘dressed to impress’ and that has enhanced the visibility of a website in the fashion sector. This award is for companies with 26 and over employees.
BEST LOCAL CAMPAIGN (SEO) (SMALL)
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Judges for this award are looking to recognise a SEO campaign that is based on a specific geographical location. Localisation is important to all business but how can SEO capitalise on changing search landscapes and still drive tangible results? This award is for companies with up to 25 employees.
BEST LOCAL CAMPAIGN (SEO) (LARGE)
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Judges for this award are looking to recognise a SEO campaign that is based on a specific geographical location. Localisation is important to all business but how can SEO capitalise on changing search landscapes and still drive tangible results? This award is for companies with 26 and over employees.
BEST LOCAL CAMPAIGN (PPC) (SMALL)
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Delivering outstanding visibility is essential to a localised market, regardless of the size of the business. Entries should show how PPC has achieved success in a changing PPC market to achieve success on a local scale. This award is for companies with up to 25 employees.
BEST LOCAL CAMPAIGN (PPC) (LARGE)
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Delivering outstanding visibility is essential to a localised market, regardless of the size of the business. Entries should show how PPC has achieved success in a changing PPC market to achieve success on a local scale. This award is for companies with 26 and over employees.
BEST LOW BUDGET CAMPAIGN (SEO) (SMALL)
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Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent. The SEO campaigns that have achieved something special on a monthly budget of £1500 or less in fees. This award is for companies with up to 25 employees.
BEST LOW BUDGET CAMPAIGN (SEO) (LARGE)
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Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent. The SEO campaigns that have achieved something special on a monthly budget of £2500 or less in fees. This award is for companies with 26 employees or more.
BEST LOW BUDGET CAMPAIGN (PPC) (SMALL)
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It’s not about the money, it’s about how you spend it. If you have invested wisely and achieved top rate PPC engagement we want to hear about it. Judges are looking to reward the best campaigns that have achieved something special on a monthly budget of £2500 or less in fees and paid media. This award is for companies with up to 25 employees.
BEST LOW BUDGET CAMPAIGN (PPC) (LARGE)
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It’s not about the money, it’s about how you spend it. If you have invested wisely and achieved top-rate PPC engagement we want to hear about it. Judges are looking to reward the best campaigns that have achieved something special on a monthly budget of £2500 or less in fees and paid media. This award is for companies with 26 and over employees.
BEST INTEGRATED CAMPAIGN (SMALL)
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We live in a converging world. No longer can the success of any marketing channel be measured in a silo without considering the influence of others. Whether that is a joined-up PPC and SEO campaign to maximise search impact, or some perfectly timed search activity to capitalise on the reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results. This award is for companies with up to 25 employees.
BEST INTEGRATED CAMPAIGN (LARGE)
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We live in a converging world. No longer can the success of any marketing channel be measured in a silo without considering the influence of others. Whether that is a joined up PPC and SEO campaigns to maximise search impact, or some perfectly timed search activity to capitalise on the reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results. This award is for companies with 26 and over employees.
MOST INNOVATIVE CAMPAIGN (SEO) (SMALL)
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Setting it apart from the competition, this award will go to the most creative and innovative! Judges are looking for a campaign which has excelled because of ingenuity in SEO. This award is for companies with up to 25 employees.
MOST INNOVATIVE CAMPAIGN (SEO) (LARGE)
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Setting it apart from the competition, this award will go to the most creative and innovative! Judges are looking for a campaign which has excelled because of ingenuity in SEO. This award is for companies with 26 and over employees.
MOST INNOVATIVE CAMPAIGN (PPC) (SMALL)
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PPC innovation lies in understanding the consumer and what engages an audience. Judges are looking for a campaign that is out of the ordinary with extraordinary results. This award is for companies with up to 25 employees.
MOST INNOVATIVE CAMPAIGN (PPC) (LARGE)
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PPC innovation lies in understanding the consumer and what engages an audience. Judges are looking for a campaign that is out of the ordinary with extraordinary results. This award is for companies with 26 and over employees.
BEST SEO CAMPAIGN (SMALL)
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Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why your campaign deserves the title of Best SEO Campaign. This award is for companies with up to 25 employees.
BEST SEO CAMPAIGN (LARGE)
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Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why your campaign deserves the title of Best SEO Campaign. This award is for companies with 26 and over employees.
BEST PPC CAMPAIGN (SMALL)
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From the research through to the targeting and final click, Judges want to see how the process has added to ROI and engagement. This award is for companies with up to 25 employees.
BEST PPC CAMPAIGN (LARGE)
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From the research through to the targeting and final click, Judges want to see how the process has added to ROI and engagement. This award is for companies with 26 and over employees.
BEST USE OF CONTENT MARKETING (SMALL)
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Content Marketing is relevant, consistent and educational; it creates brand loyalty through engaging the audience via what they care about. Judges are looking for Content Marketing which creates trust, builds relationships and even increase the bottom line. This award is for companies with up to 25 employees.
BEST USE OF CONTENT MARKETING (LARGE)
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Content Marketing is relevant, consistent and educational; it creates brand loyalty through engaging the audience via what they care about. Judges are looking for Content Marketing which creates trust, builds relationships and even increase the bottom line. This award is for companies with 26 and over employees.
BEST USE OF PR IN A SEARCH CAMPAIGN (SMALL)
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Combining PR coverage with SEO results can bring great results, but it isn’t easy. Show us how you combined the two and what results it generated. This award is for companies with up to 25 employees.
BEST USE OF PR IN A SEARCH CAMPAIGN (LARGE)
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Combining PR coverage with SEO results can bring great results, but it isn’t easy. Show us how you combined the two and what results it generated. This award is for companies with 26 and over employees.
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN (SMALL)
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Innovative use of social media can drive impressive results alongside search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement. This award is for companies with up to 25 employees.
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN (LARGE)
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Innovative use of social media can drive impressive results alongside search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement. This award is for companies with 26 and over employees.
BEST USE OF DATA (SEO) (SMALL)
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Data and how it is managed plays a huge role in delivering effective SEO campaigns. Judges will be looking to reward innovative and creative approaches when managing and manipulating data to deliver impressive search results. This award is for companies with up to 25 employees.
BEST USE OF DATA (SEO) (LARGE)
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Data and how it is managed plays a huge role in delivering effective SEO campaigns. Judges will be looking to reward innovative and creative approaches when managing and manipulating data to deliver impressive search results. This award is for companies with 26 and over employees.
BEST USE OF DATA (PPC) (SMALL)
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Effective PPC is achieved through creative and innovative approaches to Data and how it is managed. Show the judges your expertise in how you take data results to deliver exceptional PPC results. This award is for companies with up to 25 employees.
BEST USE OF DATA (PPC) (LARGE)
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Effective PPC is achieved through creative and innovative approaches to Data and how it is managed. Show the judges your expertise in how you take data results to deliver exceptional PPC results. This award is for companies with 26 and over employees.
NEW TO 2024: BEST USE OF AI IN SEARCH
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The category honours exemplary achievements in the integration and application of artificial intelligence to optimise and transform search experiences. Nominees for this award have implemented cutting-edge AI solutions to address the evolving challenges of information retrieval, navigation, and discovery in digital landscapes.
NEW TO 2024: BEST USE OF AI IN PPC
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The Best Use of AI in PPC category recognizes outstanding achievements in leveraging artificial intelligence to optimize and revolutionize Pay-Per-Click advertising strategies. Judges will be looking for projects that showcase a deep understanding of AI algorithms, data-driven decision-making, and measurable improvements in key performance indicators (KPIs) for PPC campaigns.
NEW TO 2024: BEST USE OF AI IN CONTENT
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The Best Use of AI in Content award celebrates exemplary achievements in harnessing artificial intelligence to elevate and innovate content creation, distribution, and engagement. Entrants will have successfully integrated AI into content workflows, showcasing a deep understanding of AI capabilities, audience dynamics, and content trends.
INNOVATION/SOFTWARE AWARDS
Innovative and ground-breaking software and tools are making the way PPC, SEO and content work quicker, faster and better.
BEST SOFTWARE INNOVATION
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Technology and innovation can be the key to driving awesome results at scale. But what technology is powering the cutting edge for agencies and clients this year?
BEST PPC MANAGEMENT SOFTWARE SUITE
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As PPC software has moved from bid a focus on bid management to feeds, attribution and rich media, who is powering this innovation and who deserves to be awarded for the features introduced this year?
BEST SEO SOFTWARE SUITE
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With search engines giving little away to help you improve your natural search positions, third party software can help you super charge your SEO and focus your efforts. We will be looking for the SEO software suite that has shown innovation and rapid development in the last 12 months.
BEST SEARCH SOFTWARE TOOL
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Whether it\'s PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry this year.
NEW TO 2024: BEST USE OF AI FOR DATA
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The Best Use of AI for Data award recognises exceptional achievements in leveraging artificial intelligence to transform, analyse, and derive actionable insights from data. Entrants will have successfully implemented AI solutions to address the complexities of data processing, analysis, and interpretation.
NEW TO 2024: BEST AI SEARCH SOFTWARE SOLUTION
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The Best AI Search Software Solution award acknowledges outstanding achievements in the development and implementation of artificial intelligence-powered search software. Judges will be looking for solutions that not only meet but exceed industry standards, offering a combination of accuracy, speed, and user-centric features that significantly enhance information retrieval.
AGENCY/TEAM AWARDS
The Agency/Team categories are based on employee count and service offerings. In all categories, the judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
RISING STAR AWARD
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New to the world of search and already making their mark through innovation, creativity and an excellent understanding of budgets and costs. Judges want to encourage a new generation of talent and put them in the spotlight. Nominees must be under the age of 30 on the date of the Awards Ceremony.
BEST IN-HOUSE TEAM
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Working brand side, you and your team consistently deliver great results in Search SEO, PPC or Content. You deserve this award – show our judges why.
START-UP AGENCY OF THE YEAR (LESS THAN 2 YEARS OLD)
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You might be new, but you are running rings around the old guard! This is your opportunity for recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old.
BEST SMALL PPC AGENCY
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Small is magnificent! Judges will be looking for a small PPC agency, up to 25 staff, who consistently demonstrate creativity and innovation alongside an excellent understanding of PPC to achieve outstanding ROI for clients and themselves.
BEST LARGE PPC AGENCY
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Big is beautiful! Judges will be looking for an agency with 26 or more staff, who consistently demonstrate creativity and innovation alongside an excellent understanding of PPC to achieve outstanding ROI for clients and themselves.
BEST SMALL SEO AGENCY
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Recognition of an outstanding small SEO agency with up to 25 staff that demonstrates consistently great understanding and use of SEO across their work and creativity and innovation when facing the unexpected.
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BEST LARGE SEO AGENCY
Recognition of an outstanding large SEO agency with 26 or more staff that demonstrates consistently great understanding and use of SEO and creativity and innovation when hurdles are faced.
BEST SMALL INTEGRATED SEARCH AGENCY
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Recognition of an outstanding small integrated search agency with up to 25 staff that demonstrates consistently great understanding and use of SEO, PPC and Content Marketing, over multiple platforms and marketing mediums.
BEST LARGE INTEGRATED SEARCH AGENCY
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Recognition of an outstanding small integrated search agency with 26 staff or over that demonstrates consistently great understanding and use of SEO, PPC and Content Marketing over multiple platforms and marketing mediums.
Our Event Sponsors & Partners
Testimonials
DNRG are absolutely delighted to have won our first UK Search Award, for Best Local PPC Campaign (Large Agency). We’ve been nominated for the UK Search Awards for the past few years, so to finally win is a testament to the hard work and dedication of all at DNRG
DNRG
DNRG
The UK Search Awards are arguably the most prestigious in the UK and winning the pinnacle of their judging is incredible. I’m so glad the amazing team here have received this accolade to validate their position as market leaders and continue to drive the industry forward.
Simon Schnieders - Founder
Blue Array
Blue Array
The SEO industry is a competitive space, so it’s an honour to be able to submit quality work to this type of award and showcase what we can do here at No Brainer, as well as compete with big names within the field.
No Brainer
No Brainer
The way I see things, the awards play a big part in our success. It’s much more than a banner for your email or a badge on the website. Off the back of the awards, we’ve made some great contacts, signed some great deals and have plenty more in the pipeline.
Tidal Digital
Tidal Digital
Being shortlisted for the UK Search Awards and being recognised amongst so many other industry-leading digital agencies is a big honour for us as a team, and shows the progress we’ve made over recent years.
ROAR
ROAR
“We're delighted to have been shortlisted for the UK Search Awards due to its prestigious nature whilst also being able to showcase a project which we are all incredibly proud of. We feel that being shortlisted for awards like this is a testament to the hard work that has been put in by both our team and our clients.”
Sebastian Dean Imaginaire
Being shortlisted in two prominent categories at the UK Search Awards 2024 is more than just a recognition; it is a celebration of who we are and what we stand for. It encapsulates our journey, our values, and the hard work of our amazing team. It encourages us to continue striving for excellence, breaking new ground in PPC and tech innovation, and setting new standards within the industry.
Clean Digital
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