Published by isobel.regan@dontpanicprojects.com
Published Date 27.10.2022 
Assured Marketing, a multi-channel digital marketing agency, are closing their groundbreaking second year by being named finalists at the 2022 UK Search Awards. The rapidly expanding marketing agency has been recognised for their achievements in driving brands’ visibility across search platforms through Search Engine Optimisation (SEO).
The nomination for one of the UK’s most prestigious marketing awards comes in the same year in which they have grown their client base by almost 3x, doubled the size of their team and seen a growth in revenue of over 200%.
Taking a unique approach which utilises a wide range of techniques is core to how Assured Marketing approach SEO campaigns. This approach has allowed the team to achieve outstanding results for their client base, operating across a vast array of different sectors and industries.
A campaign with fellow Hull based business Astor Film Productions, in which they increased visibility by 747% allowing their client to expand their business into 4 further cities throughout the UK – is what has gained them their place at the UK Search Awards.
The goals of Assured Marketing’s campaign with Astor Film Productions was to expand their search dominance into 4 cities in the UK. This meant improving overall search visibility in these locations, driving high-quality traffic to the site and increasing conversions.
Assured Marketing expected a variety of marketing challenges to arise, as is often the case when a company expands into new areas. Having to deal with new rivals in addition to not being able to depend on the reputation which has been built in existing areas are perhaps the two most daunting. Assured Marketing’s team believe the challenges that come when trying to achieve this with SEO, should be relished.
Imposing a new kid on the block as a dominant force in organic search in a new area can be one of the most effective ways to attain the growth craved by businesses expanding their horizons. However, the competition is fierce in the video production sector when it comes to dominating organic search, especially in northern film & media hubs like Manchester!
Utilising methods such as the skyscraper technique they were able to build strong location pages for the client and supplement this with technical SEO elements such as local business and review schema markup. This allowed Assured Marketing’s SEO team to be able to achieve some truly remarkable results for their client across the North of England;
- Organic Search Visibility Up 747%
- Organic Search Traffic Up 950%
- 1st Page Results Enabling Expansion Into 4 Target Locations
These results were only made possible through a dedicated approach and a deep understanding of the clients needs and aims as well as the competition that they would face and the goals of their target audience. There were setbacks caused through page indexing in the early days of this campaign, though through persistence the team managed to find innovative workarounds, meaning that Assured Marketing were still able to not only meet their targets, but surpass them by some distance.
A nomination for a 2022 UK Search Award is possibly the greatest way Assured Marketing can be recognised for these immense SEO achievements. As they continue to advance their agency into 2023, their commitment to helping elevate brands from small businesses to established industry leaders will remain, and this nomination should be seen as a start of many more to come in the future.
In a Joint Statement – Connor Hewson & Jack Story, Assured Marketing’s Founders, said: “For our team to have come so far in under two years and be nominated for a UK Search Award fills us with immense pride. It stands as a testament to what we’re trying to achieve at Assured Marketing. That by encouraging a creative and unique approach to SEO campaigns, we can find innovative ways to deliver world beating results to our clients. Being only the second agency from our home city of Hull to have been shortlisted at the UK Search Awards is something we want every member of our team to be proud of. We’re very much looking forward to the awards ceremony on November 30th, and hope we can build further on this success in the years to come.”
