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ROAR: Making Waves at the UK Search Awards 2023 

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Published Date 25.10.2023

ROAR Digital Marketing has made it to the final stages of the UK Search Awards for the second year in a row.

We are a Search Engine Marketing Agency based in the North East specialising in SEO and PPC for enterprise businesses looking to increase website traffic, online visibility, attract quality leads, and grow sales channels.

As an SEM agency working in such a competitive space, being shortlisted for an award of this calibre means a lot to us. Not only does it highlight our exceptional results for our clients, but it is also a gentle nod from industry experts that our creativity, innovation and desire to take our clients’ businesses to the next level is working and stands out from the crowd.

It is no secret that the UK Search Awards are one of, if not the most prestigious, search marketing awards in the UK, so to be making the finals once again is something our team takes great pride in. 

Last year, ROAR was shortlisted for two awards: Best PPC Campaign (Small) and

Best Small SEO Agency. Although we didn’t bring home the top prize, we spent the awards evening in utter awe of the work we and the other businesses had achieved last year.

This year, off the back of an enviable return on investment for one of our finance clients, ROAR is again throwing our name in the ring, this time for Best Integrated Campaign (Small). 

Our entry features work that ranks amongst one of the most successful strategic campaigns ROAR has ever achieved, featuring a verified return of £4,100 for every £1 invested by the client, which resulted in a ROAS ratio of 4100:1 – based on monthly 1k ad spend across 12 months. 

Other notable results include:

  • An increase in targeted and quality traffic to its website by 34.6%.
  • A rise in quality leads of 211%.
  • A reduced bounce rate on its website of 19.5%.
  • An improvement in time spent on site of 23.2%.

These results exceeded our client’s expectations, and their Digital Marketing Manager said: 

“ROAR have demonstrated their willingness to understand our industry and goals. Their approach to tailoring the SEO strategy to align with our content and wider business objectives has been commendable. 

“I have been particularly impressed with the team’s proactive communication throughout our time working together. With regular updates on progress, detailed reports outlining key keywords and strategies, and the team’s willingness to answer my questions have made me feel fully engaged and informed every step of the way.

“It’s clear that the team’s expertise and dedication to staying up to date with the latest industry trends have played a significant role in driving these positive results.”

The lead on this campaign was our Senior SEO Executive Joshua Lee, who said: 

“Getting shortlisted for this award is a real testament to the whole team at ROAR and their unwavering dedication and tireless efforts in shaping a meaningful relationship with the client. 

With our industry-leading and unique, strategic management of their SEO and PPC channels, we’ve elevated their online visibility and amplified their message and incredible servicing to a wider audience. 

This recognition is not just a milestone, but a reflection of the collective passion and expertise that propels us to drive positive change and make a lasting impact.”

Since our last visit to the awards, ROAR has undoubtedly been busy; in the last year, we have had a complete brand refresh featuring a new website, implemented new processes, and brought in new members of the team, including a degree apprentice as part of our commitment to developing young marketing professionals in the North East. 

Over the past year, a significant commitment has been made to increase our industry authority within search engine marketing. 

We have taken our search engine marketing blog to the next level, producing high-value, thought-provoking content; we have released 5 free downloadable resources focussing on different areas of digital marketing, and we continue to produce regular industry-related content on our YouTube channel and LinkedIn profile to provide insight and education into various areas of SEM, offering expertise and helping our clients to develop their knowledge.

In response to our entry making it to the finals, Michael Knowles, our Managing Director, said: 

“We strive to achieve the best results possible for all of our clients, and we were thrilled that we were able to achieve such good success for this client, in particular to ensure they were happy with the services we provided.

“It feels amazing that all the hard work and effort the team at ROAR have poured into this campaign behind the scenes has been recognised by the judges at such a high profile industry awards ceremony.”

We are looking forward to celebrating our award nomination with all the other talented businesses and finalists at this year’s UK Search Awards, and we’re already thinking ahead to 2024 and what categories we hope to enter next.

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