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Ink Digital Fly To New Heights With SEO Travel Nomination

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Published Date 03.11.2023

We are very proud to be nominated as a finalist for the second year running at the highly respected UK Search Awards in the ‘Best Use of Search for the Travel and Leisure Industry’ category.

Following our rebrand from Mr Seo to Ink Digital earlier this year, this first recognition since our relaunch for our expanding business has been a great accomplishment for our team in our commitment to delivering an exceptional level of service to our clients all across the UK.

Being nominated in the travel and leisure category is a huge testament to our expertise in the industry. As a very competitive industry that is continuously expanding online, it can be difficult to stand out amongst dominant competitors and know how to achieve success at the right moments as seasonality plays a major part for travel businesses too. As you will see from our case studies, we are devoted to creating innovative strategies for our clients that propel them to the next level in their industry.

Who Are Ink Digital?

We may be a small team, but the work we produce is nothing short of extraordinary! Our dynamic digital marketing agency delivers outstanding results for our clients, and what separates us from other agencies, is the bespoke roadmap and strategy that we craft for each individual client.

Our team is made up of 7 SEO consultants who are dedicated to growing our clients businesses through digital marketing and share the same important values. A consultative approach is at the heart of our business, we offer our clients guidance, support and advice in SEO alongside PPC, web design and development and CRO to help them maximise their opportunities. We are passionate about dedicating time to learning as much as we can about the businesses that we work with to ensure we can provide them with an exceptional tailored service. This enables us to build long lasting relationships with our clients.

Each member of the team demonstrates a high level of communication with their clients to keep them well-informed about updates and the work we are conducting. We are always on-hand for our clients to answer any questions that they may have, which aids us in establishing a strong working relationship with them.

Breaking The Ice With Arctic Direct

As a business, we have experience working across many industries, but providing SEO for travel companies is something we particularly excel at.

In October 2022, we began to work with Arctic Direct who are an online luxury arctic travel agency that organises holidays to amazing arctic destinations.

We were tasked with driving more affluent users to the site, as well as improving conversions and establishing Arctic Direct as the go-to company for Northern Lights Holidays. Alongside this, a main objective was to increase their market share as a competitor amongst more established businesses within the travel industry.

The Strategy

Our team was able to achieve Arctic Direct’s objectives due to the strong bespoke strategy that we put in place at the start of the campaign. To drive more affluent users to the site, we needed to understand how this type of user would search and convert. By building out the initial optimisations with luxury based terminology and creating a longer term road map with Northern Lights as a key focus, we were laying the foundations for a successful SEO travel campaign.

As in any industry, there were challenges along the way. One of the main issues with the travel industry is the seasonality and peak periods, which we approached by making sure we were always one step ahead of the game and had our optimisations ready in time.


Using our existing knowledge of the travel industry combined with in-depth keyword research and competitor analysis, we could identify where the gaps in the market were.

The results speak for themselves with a 131% increase in contact form enquiries alongside a 68% increase in website sessions.

What this means to us

We’re thrilled to be nominated for a UK search award and it’s a testament to the hard work our team has put in. To be recognised for a campaign within the travel and leisure industry is a fantastic achievement for an agency! We’re super proud to be supporting travel companies as the industry changes post covid.’  Michael Ryan, CEO & Founder @ Ink Digital

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