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Next Chapter Shortlisted for Best Use of Search – SEO (B2B Category) at UK Search Awards 2023

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Published Date 15.11.2023

In the face of global economic and societal challenges, the entire team at Next Chapter, alongside our valued partners at DENTON, are delighted to be shortlisted for the UK Search Awards 2023. We’ve been recognised for our exceptional work in the Best Use of Search (B2B Category), and it’s a testament to our unwavering commitment to excellence for all our clients.

About Next Chapter

At Next Chapter, we’re not just your ordinary digital marketing agency. We’re the strategic digital marketing partner that’s as bold as you are. Our mission is to create and execute intelligent, creative campaigns that redefine markets and elevate your brand. In a world that’s constantly evolving, we’re here to help you stay ahead of the curve, matching the relentless pace of change and securing your position at the forefront of the race.

We’re also closely linked to our sister agency, Impression, a branding and digital design powerhouse. Together, we focus on every interaction, ensuring that brands can expand their reach, grow their audience, and achieve greater commercial success.


DENTON is an embodiment of innovation in the realm of commercial office interior design and build. With a legacy of creative excellence spanning 27 years, they’ve mastered the art of crafting innovative workspaces tailored to diverse requirements. They transform space into an artistic canvas, guided by the principles of honest design and flawless delivery.

With over 500 million pounds in completed projects, a dedicated team of 50+ in-house experts, and an impressive 70% repeat business rate, DENTON has made its mark as a leader in the office fit-out industry.

Why we’ve been shortlisted

Our collaborative work with DENTON focused on achieving several objectives, including generating high-value leads, improving organic rankings, and increasing website traffic. We implemented a new CRM, conducted in-depth keyword research, and created content clusters to enhance DENTON’s online presence. Notably, the launch of DENTON’s ESG policy garnered substantial attention from industry leaders and publications.

Our targeted organic efforts resulted in an increase in the number of leads and eventual tenders. By concentrating on content within our content pillars, we saw significant improvements in rankings of the topic pillars, as well as saw top 10 rankings for keywords that appear early in the user conversion journey. This has led to over 10% more monthly users and a more engaged website audience.

Our Reaction

As a relatively new agency, we’re humbled and excited to be recognised for our hard work. Our partnership with DENTON has grown and evolved since we’ve started working together, and we continue to reach new heights in performance. Nisha Mistry, Head of Marketing at DENTON, echoes our own enthusiasm, and we’re all confident in the results of our collaborative efforts.

Nisha Mistry, Head of Marketing at DENTON, shared her thoughts on Next Chapter being shortlisted: “I’m so thrilled to hear the work we have completed together has been recognised – very well deserved. It’s been a joy to work alongside the Next Chapter team to develop our content and SEO strategies, and I look forward to further growth as we continue to strive for even better results.”

Daniel Swepson, Head of Marketing at Next Chapter, shares why he believes the project has been so successful: “The key to our success with DENTON has been how closely the Next Chapter & DENTON teams have worked together. In the early stages of the relationship we, together with the marketing team at DENTON, invested heavily in unpicking all the goals and objectives, as well as exploring the vast industry knowledge and expertise held at board level and throughout the entire business. Getting to grips with their knowledge and vision gave us a really clear direction for our marketing tactics and enabled us to ensure every output was going to position the brand as true industry experts.”

We eagerly anticipate the UK Search Awards 2023 and look forward to an amazing night celebrating all the hard work in the industry. Attending the event? Come and say hello to the Next Chapter team.

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