Published by Sue Johns-Chapman
Published Date 18.11.2025 
A Big Moment for the Angelfish Team
We are proud to announce that Angelfish Marketing has been shortlisted in the B2B SEO category at this year’s UK Search Awards for our work with Orion Group, a global leader in energy recruitment.
Being recognised alongside some of the UK’s most respected and innovative agencies is an incredible milestone for our team and proof that strategic, measurable SEO can deliver extraordinary business impact.
Who We Are
Angelfish Marketing is a B2B SEO and digital marketing agency based in the UK. We help businesses grow through measurable, creative, and data-driven digital strategies that deliver results that matter.
Our expertise spans SEO, PPC, content marketing, lead generation, and automation, all designed to help B2B brands attract the right audiences, generate quality leads, and drive sustainable growth.
As a HubSpot Diamond Partner and SEMrush Agency Partner, we combine insight, creativity, and analytics to build campaigns that perform.
About the Shortlisted Campaign: “Energised by Game-Changing SEO”
Our shortlisted campaign, Angelfish Marketing & Orion Group: Energised by “Game-Changing” SEO, set out to transform SEO from an underperforming channel into a measurable, growth-driving engine for the business.
Orion Group approached us with a clear set of challenges and goals:
- Recover lost rankings following a complex website migration
- Increase high-quality organic traffic from both candidates and clients
- Generate measurable ROI from SEO, tracking performance from vacancy creation through to placed candidates
Working closely with Orion’s in-house team, we developed a comprehensive SEO strategy focused on rebuilding authority, increasing visibility, and improving engagement across key candidate and client audiences.
The Strategy: Measurable, Meaningful SEO
Our approach combined technical precision, creative content, and data-driven tracking.
We began with an in-depth competitor and persona analysis to understand both audiences: energy professionals seeking global roles and employers looking for specialist talent.
From there, our strategy focused on three key pillars:
- Content Architecture
We built topic clusters and long-form pillar pages around key services such as global oil and gas recruitment and renewable energy staffing. Supporting blogs and resources addressed candidate pain points such as CVs and interview preparation, and client challenges such as talent shortages and compliance, linked internally for maximum visibility and engagement. - Technical SEO and Link-Building
We resolved migration issues including broken links and duplicate content, optimised metadata and schema, and launched a targeted link-building campaign with authoritative industry placements to strengthen domain authority. - Measurement Innovation
Through a HubSpot integration, we created full-funnel visibility, tracking traffic, leads, job applications, and placements directly from organic channels. This gave Orion precise insight into how SEO activity translated into tangible business outcomes.
The Results
The campaign exceeded every objective and transformed SEO into one of Orion’s strongest-performing digital channels.
- 76,120 total site visits
- 3,653 new contacts
- 1,688 job applications
- 26 placed candidates
- Monthly organic sessions increased from 4,300 to 9,200
- 43 new top 3 keyword rankings
- 125 new top 10 rankings
- 207 new top 20 rankings
“Angelfish transformed SEO from an underperforming channel into a game-changing source of candidates and clients.”
— Client at Orion Group
What Makes This Campaign Stand Out
What makes this campaign truly stand out is its innovation in measurement.
By connecting SEO data directly to real-world outcomes, we provided a level of ROI visibility rarely seen in the recruitment sector.
It also showcased the power of collaboration, combining our digital expertise with Orion’s industry insight to build a strategy that not only delivered outstanding results but continues to perform long term.
“This campaign captures everything we stand for at Angelfish,” said Dominic Moriarty, Head of Growth at Angelfish Marketing.
“It is strategic, creative, and measurable. We wanted to prove that smart SEO could deliver tangible business results, and it is brilliant to see that work recognised nationally.”
What Being Shortlisted Means to Us
For us, being shortlisted in the UK Search Awards 2025 is a huge honour and a proud moment for the whole Angelfish team.
“We are a close-knit team who genuinely love what we do,” said Dominic. “Seeing that effort recognised on a national stage means a lot, especially in a category filled with such outstanding talent.”
It is also a reflection of our ongoing mission to show that great digital marketing is not just about traffic and clicks, but about real, measurable business growth.
About Angelfish Marketing
Angelfish Marketing is a B2B SEO and digital marketing agency based in the United Kingdom.
We help B2B brands grow through effective, measurable strategies that combine creativity, technology, and insight.
Our services include SEO, PPC, content marketing, lead generation, and automation, all designed to help businesses reach, engage, and convert the audiences that matter most.
Learn more about us at www.angelfish-marketing.com or connect with us on LinkedIn.
