Month: October 2026
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Much of the content we share is created and shared by our community. We strive to deliver a positive, respectful environment for our community to share their own views and opinions, but these may not always directly align or reflect those of Don’t Panic and the UK Search Awards.
UniHomes shortlisted for AI search optimisation award
UniHomes share the strategy which led to their nomination for the new “Best AI Search Optimisation Campaign” award at the 2026 UK Search Awards. UniHomes advertises student accommodation with bills included in 60+ UK cities and towns, working with hundreds of letting agents and purpose-built student accommodation providers. By showcasing the best accommodation options from […]
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When Every Marketing Channel Claims the Sale, Who Gets the Credit?
Imagine looking at your marketing reports at the end of the month. Google Ads says it’s generated a significant amount of revenue. Meta is reporting strong returns, too. Your organic traffic is performing well, and email marketing is contributing sales. Individually, everything looks positive. However, when you add up the revenue each platform claims to […]
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The Future of SEO Isn’t SEO vs AI Search. It’s Both.
Search has changed significantly over the past few years. Google is still an important part of how people find businesses, but it’s no longer the only place they look for answers. AI-powered experiences, including ChatGPT, Perplexity and Google’s AI Overviews, are changing how information is discovered, compared and presented. For businesses investing in SEO, that […]
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boxChilli Celebrates Six UK Search Awards 2026 Nominations
We’re delighted to share that boxChilli has been shortlisted for six awards at the UK Search Awards 2026, recognising the work our team has delivered across SEO, local search and integrated digital marketing campaigns. To be recognised across six categories is something we’re incredibly proud of. These nominations reflect the hard work, creativity and dedication […]
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Exposure Ninja Shortlisted for Nine Awards at the UK Search Awards 2026
We’re proud to announce that Exposure Ninja has been shortlisted for nine awards at the UK Search Awards 2026, recognising our work across three client campaigns spanning finance, later-life care, and renewable energy. Our nominations cover SEO, PPC, Content Marketing, Digital PR, and AI, reflecting our ability to deliver integrated search strategies that support organisations […]
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