JUDGES

Adam Whittles | Marketing Director, Owned Channels & SEO | Remitly

Adam brings over a decade of expertise in digital marketing to his current position as Marketing Director, Owned Channels & SEO at Remitly, a leading financial services company specialising in international money transfers. Previously, he served as the Head of SEO at Auto Trader, the UK's largest automotive marketplace, where he played a pivotal role in enhancing their digital marketing initiatives. His rich background also includes managing the SEO program at Apple across EMEIA and Emerging Markets, and leadership roles in SEO and Content Marketing at Mindshare, part of the GroupM/WPP media agencies.

Adriaan Boot | Founder | Impactful Online Marketing

Adriaan has founded his agency, Impactful Online Marketing, and helps his clients on their paid marketing campaigns on search and social media platforms. He loves spending and earning money for his clients and making the business impact measurable through Google Analytics. In the past few years Adriaan has worked on the Google Ads campaigns of big online brands like YourSurprise.com, Vergelijk.nl, SnappCar, Daikin and Freelance.nl. This helped in being honored by Google with the Google Premier Partner status.

Alex Bradford | Head of Paid Media | MeandMyGolf

Alex Bradford is a senior digital marketing expert with over 11 years of experience across Oceania, North America, and Europe. Specialising in paid media and data analysis, particularly in the legal sector, he currently heads the digital marketing department at Me and My Golf. Alex brings a unique global perspective to his work, understanding the challenges businesses face when launching and scaling international campaigns.

Alex Natthaphon Kanjarnavoranun | Consultant in SEO, Digital marketing, and Digital transformation | Foundmatic UK

Alex Natthaphon is a highly experienced SEO expert, digital marketing specialist, and management role in marketing. TechNation UK has endorsed him as the highest-tier Exceptional Leader of UK Global Talent Visa in the Digital Technology category. He has achieved multiple successful career paths in different industries, including Finance, E-commerce, Travel, Education, Automotive, and more. Alex was VP of Digital Campaign Planning & Execution Manager at SCB bank, focusing on digital banking automation and transformation. He is a founder of ABACTODAY, an ed-tech and e-learning platform for students. He was head of SEO and digital marketing at multiple Unicorn startups in Southeast Asia. He has led and provided digital marketing consultants internationally; for instance in Thailand, Singapore, Vietnam, US, and UK. Not only online marketing, but he was also AVP Head of Omni-channel Marketing which focused on digital transformation at one of the biggest department stores in Thailand and UK.

Aleyda Solis | International SEO Consultant | Orainti

Aleyda Solis is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, Search Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and experienced speaker (with more than 100 conferences in 20 countries in English and Spanish). Awarded as the European Search Personality of the Year in 2018 at the European Search Awards, included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015, in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, she has been also interviewed in publications such as The Huffington Post and in the Google Partners Podcast.

Andor Palau | International SEO Consultant | Andorpalau.com

Andor is an independent international SEO consultant based in Berlin, Germany, and has started his online career back in 2009. Having worked both in-house, as well as on the agency side, he is currently advising online shops, classifiers, marketplaces, and other companies regarding international organic growth strategies as well as technical SEO issues as an independent SEO consultant. He is former Head of SEO at Peak Ace, where he was responsible for SEO and managed a 20+ people team of SEO consultants and editors. Before joining the agency side, Andor was In-house SEO for a top-3 comparison portal in highly competitive verticals such as insurance, power, and telco. Andor’s core expertise is strategic SEO as well as technical SEO, covering topics such as crawlability, indexing management, migrations, and site structure optimization. He is a lecturer at the afs Akademie in Germany, which has made it its mission to offer quality education and training in the field of SEO

Andy Frobisher | SEO Consultant |

Andy Frobisher is a freelance SEO consultant and former head of SEO at Digitaloft, an award winning SEO & Digital PR agency. With 10 years agency experience helping companies with their online marketing across multiple disciplines including branding, web design/UX, web development, SEO and more. A former BrightonSEO speaker, Andy has worked with over 75 online businesses across 10 years with a focus on goal driven organic search success. Andy has managed SEO projects that have won various awards including best use of content marketing at the 2022 European search awards

Anna Oshkalo | Digital Strategy Consultant |

Anna is a digital marketer with over 15 years of experience. She's had the opportunity to live and work in the Netherlands and Sweden and has now settled in Portugal, where she runs her own consultancy business. Before starting her consultancy, Anna worked at Ericsson, where she was responsible for global SEO and paid media strategies, development of Ericsson’s digital marketing tech stack and training of marketing teams across the globe. Anna's expertise also extends beyond corporate; she has worked with various startups in competitive sectors like telecommunications, gambling, and e-commerce.

Aoife McIlraith | Global Search & Digital Marketing Consultant |

Aoife McIlraith is an award-winning international search consultant. She has worked in marketing for over 22 years, specializing in international SEO and multilingual digital strategies for global brands. Her most recent role was VP product marketing with Semrush. A regular speaker at international conferences she is also on multiple judging panels for country and global awards. Aoife was recognized among the “Top 20 Women making the biggest impact in Marketing Tech” by B2B Marketing Magazine in 2019. She holds a post grad in programming and works with Enterprise Ireland as a mentor to early stage tech start ups.

Brian Thornton | Paid Media Operations Manager Europe | Electrolux Group

With a career spanning nearly 15 years, Brian has a deep understanding of marketing dynamics, having worked on both the agency and brand sides. This unique perspective allows him to craft comprehensive strategies that align with business' specific goals and objectives. Brian's versatility shines through his experience across various industry verticals. He has successfully executed marketing campaigns for companies ranging from startups to global enterprises, harnessing his analytical prowess to deliver exceptional results.

Carla Rovaris | Co Founder | Something Borrowed

Carla is a marketeer with 9 years experience in the the field of performance marketing. After leading the paid media activities for entities such as adidas, Reebok, Gucci and more she helped found a social enterprise dedicated to increasing diversity in the digital performance industry. She is now a lead at Snapchat and dedicating her entrepreneurial journey as founder of 3 companies: a marketing consultancy, a fashion rental platform in Holland and a high end swimwear line.

Carlos Ortega | Freelance Technical SEO Consultant | Carlos Ortega

Carlos Ortega is a freelance technical SEO consultant, co-founder of the digital marketing event Digital Jam, Country Manager of the SEObox tool, and the winner of the 'Best SEO in Barcelona' award presented by Clinic SEO in 2018. He is also part of the faculty in several master's programs on web positioning and has given talks and training sessions at numerous events, podcasts, and companies. After 10 years in the SEO industry, where he has worked in agencies and in-house positions, he currently works with major clients as a freelance consultant.

Carmen Santaló Núñez | SEO Consultant |

Carmen Santaló is an SEO specialist with over 14 years of experience. She has worked in various roles, including agency, freelance, and in-house positions. These experiences have enabled her to collaborate with diverse teams, develop multiple strategies, and manage a wide variety of projects for international B2C and B2B companies, small businesses, e-commerce platforms, and marketplaces. She enjoys creating SEO strategies and has a particular passion for technical SEO and data analysis, which she has further enhanced by completing a Full Stack and Big Data bootcamp. Passionate about teaching, she has taught SEO in several postgraduate programs at schools like Inesdi and IEBS.

Carrie-Anne Rice | Head of Digital Marketing |

With 15 years in digital marketing, Carrie-Anne has worked across several industries and sectors to drive forward digital strategies and performance. With experience across PPC, organic, digital PR, social, content, CRM and site optimisation, her strength lies in delivering results that translate to the bottom line

Cheryl Hill | VP Growth & Marketing | Pluto Ventures

Cheryl Hill is the VP of Growth and Marketing at Parallel, a fashion first social commerce platform that curates user feeds to match similar users based on shopping behavior, preferences and Parallel’s proprietary fit technology. Cheryl leads Parallel’s growth strategy across Search (SEO & PPC), Social Media, CRM, Influencer, and paid media via data-driven insights connecting shoppers and creators. Previous to Parallel, Cheryl served for 4 years at SkipTheDishes, now (JustEatTakeaway), Canada’s leading and largest food delivery network as the Director of Digital Marketing, contributing over 1000% increase in sales and 400% user growth in the time she was there. With 21 years of experience in the digital marketing space across finance, logistics, travel, and retail sectors, she has demonstrated success in driving impactful return on investment, setting and achieving full funnel marketing goals based on business objectives, utilized personalization, automation, AI, and actively pursued new and innovative ways to apply digital marketing practices to hit and exceed targets on budget.

Clara Soteras | Director of SEO and Product | El Nacional

Clara Soteras is an SEO for News expert. She currently works as Head of SEO and Product at El Nacional, a Spanish news outlet, where she has made from scratch the SEO team. She has also set new workflows between editorial, business and strategy teams to increase traffic and visibility in order to enhance the revenue of the company. She loves sharing knowledge, which is also why she is an adjunct professor at the Autonomous University of Barcelona, where she teaches about digital content, marketing and journalism. Furthermore, she lectures about SEO for publishers and news sites in different Master’s Degrees and courses and has taken part in several conferences, congresses and SEO events.

Colin Osborne | SEO Manager | TalkTalk

Colin is an SEO specialist with over 14 years of digital marketing experience and is currently the SEO Lead at TalkTalk Group. His extensive background includes working with prominent brands such as Thomas Cook Airlines and N Brown, as well as gaining valuable experience at the GroupM agency. Colin excels in developing and deploying successful SEO strategies tailored to various sectors and is also skilled in training colleagues in SEO best practices to bolster their expertise and drive team success.

Craig Griffiths | Head of SEO & UX | Wex Photo Video

Craig Griffiths is the Head of SEO & UX at market-leading tech retailer Wex Photo Video where he oversees the cross-functional team responsible for website optimisation and product content. Early exposure to start-up growth strategies and responsibility of eight figure marketing budgets helped build his Search foundations. Over 15+ years Craig has operated between Marketing and Tech functions in-house and agency-side working with brands like Apple, Specsavers, Unilever, and Photobox, accumulating a unique blend of SEO, performance marketing, and product marketing experience.

Crystal Carter | Head of SEO Communications | Wix

Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more. As an SEO, she identifies and implements tactics that help businesses optimise digital activity, drive sales, engagement and growth online. She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, Lumar, Women in Tech SEO and more.

David Edmundson-Bird | Principal Lecturer in Digital Marketing & Enterprise | Manchester Metropolitan University

David is Principal Lecturer in Digital Marketing and Faculty Lead for AI at Manchester Metropolitan University Business School. He leads the faculty team responsible for developing policy and good practice embedding the use of AI in teaching, assessment, research and business engagement. He is co-author of 7th edition (and soon to be 8th edition) of Digital Business & E-commerce Management with Dave Chaffey and Tanya Hemphill. David has enjoyed several spells in academia as well as senior management roles in the digital sector. he helped set up Manchester’s second web design agency, Sozo, back in 1995, and was Chief Learning Architect at Academee from 1999 to 2002 He set up the UK’s first part-time MSc in Digital Marketing in 2007 for MMU, as well as their first full-time MSc Digital Marketing Comms in 2016. He also led the creation of Man Met’s Digital Marketing Degree Apprenticeship, now in its 5th cohort. He runs several courses at Manchester Met, including units on SEO, E-Commerce, Value Proposition Design, and Digital Strategy. He works with the Centre for Enterprise providing training, coaching, and mentoring in strategic marketing, digital marketing practice, and e-commerce development themes for SMEs. He sits on the Board at FutureEverything, a global digital arts business.

Dan Barker | Consultant |

Dan has worked in ecommerce for around 20 years. He has worked within companies in ecommerce functions, up to CMO level, has worked on projects for more than 100 ecommerce businesses as a consultant, and has co-owned a couple of ecommerce businesses with millions of visitors and hundreds of millions of turnover between them over the years. He enjoys the opportunity that ecommerce has brought and can bring to people all over the world.

Daniel Saunders | Director of Digital Marketing | Evergreen Finance London

I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.

Dani Leitner | SEO Consultant & Speaker | Dani Leitner

Dani Leitner is a Zürich-based independent SEO Consultant with a diverse background in IT project management and civil engineering. Originally from Austria, she specializes in the German market, helping international and local companies improve their online visibility in Germany, Austria, and Switzerland. Dani’s expertise spans years of agency experience, working with clients across various industries before fully transitioning to freelance consulting. Passionate about developing tailored SEO strategies that align with her clients’ business models, Dani is also an active member of the SEO community, contributing regularly to industry discussions and newsletters. She recently expanded her influence as a speaker, presenting at major events like BrightonSEO and ISS Barcelona.

Danny Campbell | Paid Media Specialist |

Danny is a paid media specialist with 8 years experience managing accounts. Primarily a Google Ads specialist he has also managed campaigns on a range of paid social and programmatic platforms. He has managed budgets ranging from 3 to 6 figures in a variety of languages and countries and recently took the leap into freelancing. He particularly enjoys working on accounts in the Education or SaaS sectors.

Dave Elliott | Head of Organic Search | Vashi

David Amayo-Morrison | Head of SEO | Tesco

David Amayo-Morrison is Head of SEO at Tesco, the UK’s largest retailer. With a unique blend of SEO and digital transformation experience, he has been a frontrunner in leading the charge for some of the UK’s biggest brands, notably the powerhouse retailer Currys, previously known as Dixons Carphone, or Carphone Warehouse and PC World. Beyond the domestic market, David is a heavyweight on the global stage, having worked with and collaborated with brands like Disney, New Balance, Canon, Bose, and more. As a productive digital expert, he engages heavily in the development of new technology such as AI and RPA, determined to keep on the right side of change as we transition to the new world.

David Carrasco | CEO | Unancor

David Carrasco is the founder and CEO of Unancor, a PR and link-building platform. With over a decade of experience in SEO, he has been involved in a wide array of projects and provided assistance to numerous clients. Presently, he is in the process of establishing his own SEO agency to provide holistic support to businesses, leveraging his extensive expertise, years of experience and a dedicated team. As a prolific content creator, he engages in creating audio, video, and written content, which not only serves as a medium to connect with new individuals but also fuels his continuous learning journey.

Davina Lines | Managing Director | Ecommerce Club & Mixing Digital

Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.

Dawn Anderson | Founder | Bertey

Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute

Judith Lewis | Founder | DeCabbit Consultancy

Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , Virgin.com, Virgin Startup & more. She has over 23 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and rewrote the large foundational Econsultancy Best Practice Guide to SEO.

Dewi Nawasari | Senior Director of Consulting |

Dewi currently leads the organic growth strategy at Gumtree and Motors.co.uk, two prominent challengers in the online classifieds industry. An advocate of getting the basics right, Dewi has extensive experience building technical and content strategies, from local to international, spanning various industries. During her previous tenure at Auto Trader UK, the brand has won the UK Search Awards. The success continued when she headed up the European SEO for Monster Worldwide, where the brand won the European Search Awards Best SEO Campaign. Keen to commit some of her time to set up the gold standards in the industry, she is now joining the search awards judging panel for the first time.

Dina Okeil Taha | SEO Manager | Majied Futaim-Carrefour Egypt

Dina Taha has been in the Marketing industry for 20+ years, with a background in both Offline and Online marketing in the MENA region covering different industries like Pharmaceuticals, Education, Retail and finally E-Commerce, Dina is the SEO Manager for Carrefour Egypt one of the biggest retail players in Middle East (Majed Al Futtaim). Dina’s role is to leverage both SEO and ASO activities for Carrefour’s Online presence in terms of website and mobile application. She is a big advocate for data-led decisions and loves digging through numbers. Her regional roles allowed her to get the essence of different markets in Middle East & North Africa. Dina has a passion for training too; she has a number of guided SEO courses on Coursera. Dina believes in continuous learning and stretching her capabilities, so she pursued study MIBA (Major: International Marketing) and graduated from ESLSCA -Paris. In her time off she loves traveling & exploring different cultures and doing adventure activities.

Prasath Ravikumar | SEO Manager | The Social Hub

Prasath is an accomplished all-round marketeer with nearly two decades of hands-on experience driving growth across diverse industries. His expertise spans web project management, product development, CRO, and SEO. Today, armed with two business master's degrees and a wealth of international experience, Prasath leads SEO initiatives at The Social Hub. Notably, he played a pivotal role in the successful rebranding and migration of The Student Hotel in late 2022. Prasath's unwavering commitment to marketing excellence is evident in his tireless advocacy within the company, ensuring its impact resonates throughout the organization.

Dateme Tamuno | Head of Digital Marketing | SemanticGeek

Dateme is a digital marketer with experience running organic and paid search campaigns for companies across several verticals. Currently, he is the head of digital marketing for a student accommodation agency in London. A regular speaker at BrightonSEO and often challenging search marketers to create a deeper understanding of the user intent that transcends the informational, navigational, commercial, and transactional classifications. He has completed ten marathons and has a goal of running 50 before he turns 50.

Ed Fletcher | |

Ed has worked both internally and as a contractor, and gained a wealth of experience across a wide range of technical and business areas. From his time at the IBM software development lab at Hursley, Ed's passion is customer experience - whether in physical retail, web or mobile. He has spoken at conferences on topics as varied as delivering bespoke digital experiences via virtual appliances, effective organisation design for digital delivery, and how to prove the ROI of digital optimisation. Working at Vodafone Group, Ed setup and ran an internal digital optimisation agency to support 22 international markets with performance, analytics and SEO. More recently, as a Scaled Agile Program Consultant, Ed has delivered omni-channel content management solutions, digital analytics programmes, and coached leadership and technical teams as they move to Scaled Agile delivery.

Gemma Fontané | co-founder | Orvit digital consultancy

Gemma Fontané is a trilingual SEO consultant, co-founder of Orvit digital consultancy and founder of the international ecommerces denadal.cat & tiodenadal.online. With her company, she leads strategies for B2B and Ecommerce companies to help them generate business. Gemma has knowledge and experience in international SEO as well as content and technical SEO. In the last year, as a public speaker, Gemma has spoken at conferences in different countries such as Friends of Search in Amsterdam, Search Y Paris 2022 in Paris or the International Search Summit in Barcelona and has collaborated with different industry blogs and seminars.

Geoff Kennedy | SEO & Digital Marketing Consultant |

Geoff Kennedy is a digital marketing & SEO Consultant with over 15 years of experience working with clients around the globe. Throughout his career, Geoff has played a pivotal role in driving organic traffic and enhancing online visibility for numerous organisations, ranging from small businesses to multinational corporations. His expertise spans across multiple industries, including e-commerce, technology, finance, and travel. Geoff currently operates as an independent consultant, specialising in SEO audits and providing strategic marketing support.

George Driscoll | Global Digital PR Lead | Remitly

George has over seven years of experience in SEO and is currently the Global Digital PR (and link building) Lead at Remitly, a trusted provider of digital financial services that transcend borders. Before joining Remitly, George worked in digital marketing agencies in both SEO and Digital PR roles, managing clients in various industries around the world. He was once nominated for Young Search Professional of the Year at the UK Search Awards and has also created a campaign for a US fintech that won Best Use of Content Marketing at the US Search Awards. You can find George's insights in articles and commentary featured in the likes of Moz and PR Moment

Gerry White | VP of Growth | Mirador Local

Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years Gerry has spoken at conferences around the globe including Paris, Germany, USA and of course the UK. Gerry was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands. Gerry was the SEO Director for Rise at Seven from 2020 to 2021 when they grew from 15 to 115 people. Gerry is now a Freelance SEO & Growth Consultant.

Gianluca Fiorelli | SEO & Web Marketing Strategist |

Gianluca Fiorelli started working as an SEO in 2004, after previously having worked in the Italian TV and Audiovisual industry. Amongst the best known International and Strategic SEO consultants, Gianluca helps and helped brands like Iberostar.com, Glassdoor, Outsystems, ActivTrades, Magoosh, Go Overseas and many others to reach the sought success in organic search. Gianluca, who is also the founder of The Inbounder digital marketing conference, spoke at international events like Mozcon, BrightonSEO, SMX, and PubCon.

Gill Smith | Marketing Director | Charles & Ivy

Gill is a commercial, customer centric digital marketing leader with significant experience leading teams, and preparing strategies to drive revenue growth and positive customer experience. With over 15 years of marketing experience across ecommerce, retail, financial services and hospitality, Gill is incredibly passionate about consumer thinking, brand perception, emerging technologies, and seeing positive improvements across processes, people development, and commercial performance. Awarded the Chartered Institute of Marketing Professional Diploma, and the Chartered Management Institute Professional Certificate in People Management and 2018 finalist for the Women in Credit Awards.

Hannah Rampton | | Freelance SEO Consultant

Hannah has worked in digital marketing since 2007. Now running her own consultancy, she is also a board member for the ISTN (Ipswich and Suffolk Tech Network) and a consultant for Torque Partnership. After achieving transformational results for her first in-house client, her work was submitted to the National Business Awards as part of the 3i Growth Strategy of the Year Award. Just 20 years old at the time, she played a central role in the award preparations and co-presented to the panel of judges. Hannah soon moved agency-side where she developed her knowledge and moved towards technical SEO as a specialism. Collaborating with numerous agencies over the years, her data-led approach has delivered consistent results for her clients. Awarded the Digital Marketer Award for her technical innovations and methodologies in 2018, she was later awarded the Inspiration Award in 2019. A contributor to industry events and platforms, she spoke at the first ever Women in Tech SEO conference, sharing knowledge around data manipulation and advanced formulae. She is also the creator of a number of industry resources, with her tools amassing over 250k uses a year. Hannah supports both brands and agencies to help further develop their organic strategy and measurement capabilities.

Hannah Smith | Founder | Wonderist

Hannah Smith spent 7 years working in offline marketing (they just called it ‘marketing’ back then) until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice, she made the switch to online marketing in 2007. Over a five and half year period at Distilled, she was part of the creative team which delivered over 14,000 pieces of linked coverage. Then, for close to three years, she led the creative and PR team at Verve Search. In that time she was responsible for launching more than 150 creative content pieces which generated over 8,250 pieces of linked coverage. Her work for clients has won multiple awards, and she’s spoken at numerous conferences including MozCon, SMX, SearchLove, and BrightonSEO. In 2019 she founded Worderist.com offering consultancy, coaching, training, and ongoing support to help agency-side and in-house creative teams make content which delivers results.

Jaaved Khatree | |

James Thompson | SEO Manager | Amazon

James Thompson has 9 years SEO experience spanning technical, content, link building strategies, as well as site migrations for multiple languages. With broad experience at European and Global lead roles in-house - from start-up to large enterprise and across different verticals - he knows how important adapting your SEO strategy to individual business resources and processes is in terms of getting implementations through. Constant learning and change is at the heart of maintaining SEO success long-term, therefore he is a big proponent for data-led decisions and a strategy inclusive of other digital marketing channels.

Jamie Crawford | Paid Search Lead | Chalhoub Group

Jamie is a results-driven professional boasting over 15 years of expertise in the dynamic realms of digital marketing and ecommerce. With a diverse portfolio spanning multiple sectors within the retail and ecommerce industry, Jamie has had the privilege of working with some of the world's most prestigious brands. His passion lies in collaborating with these brands to meticulously craft, execute, and refine their digital strategies across all digital channels, ensuring a tailored and effective approach.

Janna Pugh | SEO Specialist | Five9

Janna Pugh is a SEO Specialist with a history of agency and in-house work. She has recently been nationally recognized as the Industry Rising Star in Conductor's 2022 C2 Summit and regularly speaks with college classes about the essentials of organic marketing. With her passion for SEO, she knows firsthand how to make the smallest and largest websites succeed organically. Her areas of focus specialize in enterprise SEO, with scalability and automation for both small and large SEO teams. Her varied approach to SEO combines on-site content with off-site brand management. In her free time, she loves trying out new recipes and reading mystery novels.

Jennifer Szczepaniak | Marketing Manager | Lynton

With over a decade in Marketing, Jennifer is an expert in marketing processes and requirements for delivering success. Jennifer started her career within the science industry and has since gained experienced in a range of verticals, progressing from a Product and Marketing executive, through to Head of Marketing. After completing her MBA at Leeds University, Jennifer applied her knowledge, combined with previous experience to help grow her company. Jennifer is always looking to learn more from within and outside of her industry and champions innovation at any opportunity.

Jim Banks | CEO | Spades Media

Jim is one of the original paid media experts, buying his first paid traffic back in 1999. Since then he has worked with over 1000 companies around the world and spent in excess of £250 million on traffic, generating in excess of £1 billion in ecommerce sales and more than 2 million leads for inbound marketing companies. Jim is a well-travelled and sought after keynote speaker.

Jonathan Fisher | Head of Paid Search | CAVU

With over 16 years of Paid Search experience client, agency and vendor side, Jon has worked to develop & implement Paid Media strategies for big brands (Booking.com) and agencies (Dentsu/Bring Digital), specialising in the Travel sector. Creating teams & structures that are built for success, developing the right foundations for long term digital growth & success are his speciality, and what he has grown a strong reputation for delivering. He is currently the Head of Paid Search for CAVU, part of the MAG group, working on developing the proposition of a unique agency in the Travel space. Working directly with owned & managed Airports alongside owned & operated OTA brands, his industry knowledge is crucial to providing the Paid channel solutions to CAVU’s partners

Juan Vargas | Global SEO Director | FARFETCH

With more than 15 years of experience leading SEO teams both agency and client side and a solid academic foundation, Juan has delivered demonstrable commercial success across a wide range of industries. Currently, he’s global SEO director at FARFETCH a luxury fashion marketplace, and has previously led the organic performance teams at Compare the Market and MoneySupermarket in the personal finance and insurance vertical in the UK. Agency side, Juan oversaw several clients including Mercedes Benz, Fiat, Masserati, BT, Barclays, the Merlin entertainment group, intuit, and the largest global consumer electronics retailer. He’s been listed by the Drum as one of the top 50 individuals in search in the UK, and has won accolades at the UK, European, Global search awards, as well as the DMAs.

Juliette van Rooyen | HEAD OF SEO | VR SQUARED

Juliette is an SEO Specialist with more than 14 years experience in both client-side and agency environments in London & Cape Town. Starting as a developer, she was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, she moved to London and spent 6 years working for various agencies. Her clients included Nintendo, Samsung, COI & Shell. She returned to Cape Town where she worked on the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, Juliette returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.

Karol Soja | SEO consultant and freelancer |

Karol Soja is an experienced SEO consultant and freelancer with over 12 years of experience. Throughout his career, he has gained a comprehensive understanding of SEO from various perspectives, having worked in startup, SEO agency, in-house teams, and as a Head of SEO in an agency working with the largest Polish brands. After a decade, he made the decision to venture out as an independent consultant and freelancer. His areas of specialization include e-commerce, where he excels in traffic scaling and international expansion. Additionally, Karol also works with publishers, acquiring traffic from Google News and Google Discover. Privately, Karol is an advocate for remote work, allowing him to combine his interests with travels to different parts of the world. He is also an active athlete, regularly participating in long-distance running and triathlons. As a judge for the European Search Awards, Karol brings a wealth of knowledge, a passion for SEO, and a commitment to recognizing excellence within the industry.

Katarzyna Dębczak | SEO Team Leader | Semcore

Katarzyna has been involved in the SEO industry since 2018. Since then, she has been gaining experience in optimizing small service websites and large e-commerce platforms across various sectors. She keeps up with new trends and technologies and continually expands her knowledge in the broad field of digital marketing. Currently, she is engaged in consulting and holds the position of SEO Team Leader at Semcore.

Kate Luke | PPC Specialist |

Kate Luke is a highly experienced digital marketing strategist with a strong background in Ecommerce. With expertise spanning Pay-Per-Click (PPC) advertising, creative, and digital strategy, she has led high-profile campaigns and worked with renowned brands like Made in Chelsea's, Bellr. With a passion for technology solutions within the evolving digital landscape, Kate has quickly established herself as a thought leader at the forefront of social commerce. A recognised speaker delivering keynotes and masterclass talks at industry events like PPC Live Leeds and London’s Digimarcon 2024, Kate offers innovative insights on balancing commercial demand with creative strategy in a landscape of rising costs and highly competitive landscapes across B2B, B2C and SaaS disciplines.

Katie Taylor-Thompson | Freelance Copywriter | Katie Lingo

Katie Thompson runs Katie Lingo, an outsourced content marketing service for agencies and small businesses. Katie’s background is in journalism and digital marketing, having trained with the NCTJ and the CIM. Specialising in copywriting, blogging, press releases and SEO, she has worked with clients including HSBC, Reuters and Amazon. Katie is a regular speaker at marketing events such as BrightonSEO, Digital City Festival and Sheffield DM. She expanded the business in 2020 to offer data visualisation and reporting in addition to writing services. Outside of her professional life, Katie loves to run marathons, speak Spanish and occasionally partake in karaoke!

Krzysztof Wroński | Google Ads (AdWords) & Analytics Expert |

Google Ads and Analytics Trainer and Certified Specialist. Co-owner and CEO at Marafiki.agency - digital marketing agency. From 2013 till the end of the project in 2018 he was one of 20ish Google AdWords Certified Trainers, working for Google to train hundreds of specialists from agencies with Google Partner status. Writes articles in professional magazines such as Marketer+ and Magazyn Online Marketing Polska. Gives public speaches and conducts workshops on many professional events and conferences. Lectures at postgraduate studies. Works with clients from all over Europe, USA and Australia.

Kunal Sharma | Senior SEO Manager | Bulk

Kunal has over 10 years of experience working in SEO. He currently works as the Senior SEO Manager for Bulk, a leading Nutritional brand which has expanded into Europe and is looking to grow further. Kunal has a keen interest in technical SEO and has helped his last 2 companies successfully move to JS frameworks, which have lead to big uplifts in performance. He also likes to regularly attend SEO events and to be active in the community. He is usually found playing bass guitar in his band, or hanging out with his bunnies.

Louis Austin | PPC & Paid Social Consultant | Freelance

Louis is a London-based Consultant with over 10 years of experience delivering impactful results on Google, Meta, and LinkedIn. He helps brands of all sizes grow and scale through paid media. Operating as a one-man agency, Louis provides strategy, account management, consulting, and audits for B2C and B2B clients, and also supports top media agencies worldwide.

Łukasz Rogala | |

During his 13-year adventure in the SEO industry, he learned all the "shades" of activities carried out for clients. Knowledge of how to work in-house and in an agency allows him to provide high-quality and non-standard tactics for clients. Currently, he is developing his boutique SEO and Content agency, VerticalSEO, and is responsible for technical SEO for Warner Bros. Discovery in Poland. In the past, he planned and implemented SEO activities for the largest brands in Poland, and also supported them in their activities abroad. He prefers content SEO for breakfast, technical SEO for lunch, and linkbuilding for dinner. This allows him to maintain a good work-life fit. ;)

Luce Rawlings | Freelance SEO Consultant |

Luce Rawlings is an SEO consultant with 10 years of digital expertise. Prior to establishing her consultancy business in 2021, Luce worked in-house as Group Marketing Manager for TravelUp and as an SEO Manager at pure-play SEO agency, Blue Array. She specialises in content strategy and technical SEO for Ecommerce and Marketplace websites and is part of SISTRIX’s Data Journalism team, regularly analysing and reporting on the latest UK search visibility trends.

Luis Navarrete Gomez | Global Head of Digital Marketing - Sr Director | Liberty Group

Luis is Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity for the group and its subsidiaries. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets. He is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, a member of the advisory board of The Institute of Practitioners in Advertising, and participates actively at conferences and specialized publications. He is also a member of the judging panels of industry-leading awards, such as the DMA Awards, the UK and US Search Awards, The Drum, and The Biddable Media awards. Luis has a technical background in computer science and has more than 18 years of experience in Digital Marketing with cross-functional expertise in technology and business management and leadership. Specialties: Leadership, Digital Marketing, Strategy, Growth, Paid Search, Social Media, Display, Audience management, SEO, Digital Transformation.

Lukas Adamec | Performance Marketing Manager | Zendesk

Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.

Lukasz Zelezny | SEO Consultant |

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.

Martina Zrzavá Libřická | International SEO Consultant | MartiSEO

Martina Zrzavá Libřická is a Freelance SEO Consultant at MartiSEO with 12+ years experience both in-house (IKEA, Emplifi - formerly Socialbakers) and agency (Accenture). She specializes in International SEO, Product Management and Strategy. Martina is an active mentor at Women in Tech SEO, The Freelance Coalition for Developing Countries and privately. She enjoys organizing workshops and trainings for organizations or individuals. Martina actively publishes about SEO on LinkedIn in the Czech Republic to dispel the myths and educate people in organic search topics.

Matt Kohli | Director | Fortitude Marketing

Matt Kohli is the Director of Fortitude Marketing. He holds a First Class BSc (Hons) in Digital Marketing from the University of Derby and is CMI and CIM accredited. Matt began his career in Technical SEO, working with award-winning agencies and in-house brands. Now, he leads a talented team at Fortitude Marketing, delivering results across SEO, PPC, CRO, and Branding. He has been featured on industry podcasts and regularly attends UK SEO events.

Richard Gregory | Founder | Agency NXD

Richard is co-founder of AgencyNXD as well as an advisor and NXD to multiple tech firms and agencies, including Adzooma, Fluid Digitial and Ruler Analytics. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and co-founder of SAScon.

Meriem Nacer | Performance Marketing Consultant |

Meriem Nacer is the founder of 4M Digital Consulting Ltd, where she applies 13+ years’ paid media agency experience to provide cutting-edge PPC, Display, YouTube, and Paid Social advertising strategies. A Google Ads and Microsoft Ads specialist, Meriem's expertise extends from strategic consultancy and audits to hands-on management and training for global brands and retailers. Her budget management skills are exemplary, having handled weekly budgets from £500 to £3M, amounting to over £150M annually. Meriem's work encompasses a diverse range of sectors, including retail, cosmetics, luxury, travel and finance, making her a versatile and sought-after digital marketing consultant. She is also a published author and certified PTLLS-accredited trainer, recognised for her contributions to digital marketing knowledge and education.

Michael Emiliani | Marketing Director | Freight Right Global Logistics

Mike is a seasoned digital marketing expert with a decade of experience in PPC and digital media. His passion lies in developing and growing businesses through comprehensive, integrated digital media campaigns. His ability to draw on knowledge and experiences from a wide range of challenges from his time in-house, agency-side and as a consultant has given him a unique depth and breadth to solving complex problems in PPC and broadly digital marketing. Mike has shared insights as a contributing writer and speaker at events. His extensive knowledge has also earned her the distinction of being a featured subject matter expert at Endicott College in Massachusetts, a contributor to industry blogs and recipient of the 2018 Interactive Marketing Award.

Montserrat Cano | International SEO & Digital Marketing Consultant |

Montserrat Cano is an integrated digital marketer, SEO and project manager who has worked in a wide range of sectors both in the UK and internationally, halfway between in-house and as a consultant. Her focus and passion is on solving issues to maximise business results, Being bilingual English-Spanish, she has spoken at international events and mentors other SEO/ digital professionals to help make the industry stronger. She is a University Associate Professor, is co-authoring an upcoming book on digital marketing and has contributed to the recent book SEO in 2023. Montserrat has recently been appointed ambassador for the Google Women Techmakers programme.

Murat Yatagan | Growth Advisor |

Murat Yatağan is a seasoned growth strategy leader and advisor with extensive experience in product marketing, SEO, SEM, and related fields. His impressive career includes key roles at Google, Microsoft, Brainly, and Global Savings Group, where he significantly scaled user bases and improved platform visibility. As VP of Growth at Brainly, he grew the user base to 400M Monthly Unique Users in under four years. His expertise extends to strategic counseling for over 100 online businesses and startups across various industries. He is also active in the SEO and growth marketing communities, serving as a judge for several search awards. With a strong academic background in Engineering Management and Computer Engineering, he is known for his data-driven insights and methodical approach to determining competitive advantage in growth strategies.

Nick Andrews | Group Head of SEO | Kingfisher plc

Nick Andrews is the Group Head of SEO at Kingfisher plc, where he oversees search strategies for leading home improvement retailers including B&Q, Screwfix, Tradepoint, Castorama, and Brico Dépôt. With over 15 years of experience in digital marketing, Nick has previously led digital marketing strategy, SEO and PPC teams at Marks and Spencer (M&S) and Debenhams, and served as Head of Acquisition at Moonpig Group, along with managing digital marketing teams at two UK agencies. A long-time supporter of industry excellence, Nick has 10 years experience as a judge, supporting the UK & European Search Awards and the UK & EU Ecommerce Awards amongst others.

Nick Wilsdon | CEO & Founder | Torque

Nick has worked in digital marketing since 1998. Moving to Russia in 2003 he specialised in multilingual search and broadening his knowledge across digital channels, content and PR. During this time he contributed to the Russian digital startup community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department. Returning to the UK in 2011, Nick then built and led marketing teams at Arena Media, Havas Media Group and the Dentsu Aegis Network. As the technical SEO lead at Vodafone Group since 2014, he has improved online performance and customer experience across 22 international markets. As an advocate for raising standards in online marketing, Nick judges the UK Search Awards and EU Search Awards. He enjoys speaking at conferences on the topics of mobile/data-first marketing, cross-channel campaigns and technical SEO. Outside work, he enjoys cycling and taking part in Prince’s Trust cycling events.

Nicolas Monti-Potsolakis | International SEO Consultant | NMP Consulting

Nicolas is an International SEO Consultant. He is a self made person and has worked as Events Manager, MarTech Specialist and jack-of-all-trades digital marketing specialist before naming SEO his true calling. He has been around SEO since 2009 and founded Black Lantern Marketing and NMP Consulting in 2018. Some of the clients in his portfolio are: Estee Lauder, Clinique, MAC, Darphin, Aveda, Tom Ford, Four Seasons, Vodafone, Kantar Media, NN Group, Fortuna Entertainment Group and Finixio. He is also an SEO Instructor for iED Academy and coaches Business Owners on SEO and how it brings value to their business. And he is co-founder of TAO Rodina, an import-export company of goods from Indonesia. He holds an MBA, an MSc in Digital Marketing and a BA in Marketing Management from the University of East London. He is originally from Greece and Italy but lives in Prague with his family.

Oleksandra Khilova | SEO Specialist and Marketing Manager | Collaborator.pro

Oleksandra Khilova is SEO Specialist and Marketing Manager at Collaborator.pro. Oleksandra has over 8 years of experience in SEO and Digital PR. Oleksandra regularly attends webinars, conferences, and SEO-related events. She focuses on SEO, Link Building, Marketing, Branding, and Reputation Management.

Olesia Korobka | SEO Entrepreneur |

Olesia Korobka is SEO entrepreneur from Ukraine. She runs a few businesses most related to SEO and a small localization service. When not doing SEO, Olesia usually studies hows and whys of SEO, testing and researching. And now also helping other SEOs from Ukraine to adapt during the ongoing war.

Oluwatobi Balogun | Marketing Communications |

Oluwatobi is a digital marketing and communications expert with over 8 years of experience, specializing in social media, SEO, and content strategy. With an MBA from the University of Surrey, she has worked with SMEs, startups, and agencies globally, consistently driving impactful change and aligning growth strategies with business objectives.

Owain Lloyd-Williams | Independent Consultant |

Owain Lloyd-Williams has been in the SEO and digital marketing space for around 12 years, and has vast experience overseeing organic digital strategies for leading global brands in an agency, in-house and consulting capacity. As an independent consultant, he’s either found leading stakeholder management and SEO strategy for large enterprise companies or deep down the rabbit holes of international SEO, content and technical SEO. He also has a niche specialism in China SEO.

Pankaj Pilaniwala | Product Manager | Google

Pankaj is a Product Manager at Google. He is a tech enthusiast, product leader and coach. He has over a decade's experience in the tech industry and has built and launched some critical and successful products worldwide. His recent creation at Google will intersect with the developer's experience on Play Store and how they quickly integrate with the Commerce Platform. In his role as a Product Manager at Google, Pankaj is responsible for the development and launch of products that are both technically advanced and user-friendly.

Paris de Reuck | | Content & Community strategist

With over 14 years of experience in media and marketing. Paris has a wealth of content marketing, social media and SEO experience, working independently with high growth companies. Previously, Paris spent ten years working as Head of Social media, influencer marketing and editorial content, media agency side, working with clients including Dell, Intel, EasyJet, Rimmel London and Bayer.

Patryk Wawok | Technical SEO and Content Specialist |

Patryk is a Technical SEO and Content Specialist with over 6 years of experience and proven knowledge of technical SEO and content optimization. Patryk managed technical SEO and content projects for multiple Fortune 100 and Fortune 500 brands while working for world-renowned agencies. Patryk also trained in-house teams of Fortune 500 brands to improve their SEO practices in multiple workshops and performed as a speaker at SEO conferences such as the International Search Summit. Currently, Patryk is working as an independent SEO consultant working with mostly B2B e-commerce brands on their Technical SEO and content strategies. Personally, Patryk performs as an improv comedian and maniacally learns new cooking recipes every day.

Plamen Popov | Head of Global SEO | Acronis Global

Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fintech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience throughout consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.

Rejoice Ojiaku | Co-Founder, SEO Manager & Content Lead | B-DigitalUK

Rejoice has worked within digital marketing (SEO) for 4+ years. After finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO Executive and is now an SEO Manager as well as the Co-Founder & Content Lead for B-DigitalUK. She specialises in Content SEO and she has spoken at BrightonSEO, Whitespark Local Search Summit as well as participated in webinars for FounderVine, Majestic, Noisy Little Monkey etc. Additionally, she is also an Award-Winning Diversity & Inclusion Advocate as she is passionate about Diversity & Inclusion within the workplace to ensure the perspective and struggles of Black people are heard.

Ric Rodriguez | Director of Growth | Healthera

Ric Rodriguez is an experienced growth leader with more than ten years working across marketing, digital and technology. Ric is Chief Growth Officer at Raze, a community changing how people engage with - and earn from - advertising. Ric is driven and his career to date speaks to his ambition - from being a co-founder at a sustainable fashion marketplace to holding a senior role at a fine jewellery disruptor - and he has represented all sides of the table; brand, agency and technology. Ric is a respected industry contributor; he has co-authored two books, is regularly an award judge and speaks at conferences internationally.

Rosanna Hansford | Head of Paid Media | Motorpoint

Rosanna Hansford has over 9 years of experience in digital marketing and is currently the Head of Paid Media for Motorpoint, the UK’s largest car supermarket. She has previously held roles across several Group M/WPP agencies working across some of the biggest brands’ media strategies including Arcadia group, cinch, Hillarys, Fragrance Direct, Talk Talk, Oxfam, B&Q and Screwfix amongst others. She is a seasoned professional in paid media, having started out in the ad tech industry as a programmatic channel specialist and developed her tactical and strategic skillset across all paid channels throughout her career. She is an advocate for using data and effective measurement at the heart of marketing decision making and has used this approach to drive long term business impact for the clients and businesses she has worked with in the industry.

Rumyana Miteva | Head of Search | Secret Escapes

Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance & Revenue, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes, she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practices.

Seb Atkinson | Digital Marketing Consultant |

Seb Atkinson is a Digital Marketing Consultant with over 12 years of experience in Technical SEO, International SEO and Content Strategy for editorial and eCommerce sites in both B2B and B2C. Specialising in connecting search visibility with commercial goals to increase revenue, Seb has worked with businesses across multiple industries including personal finance, professional services, B2B and consumer brands. Seb’s approach is to understand a business’ goals, what’s currently working and what isn’t, and produce a strategy and roadmap to elevate revenue through organic search traffic. He prides himself in his thorough approach and out-of-the box thinking to solve problems and develop effective SEO programmes that deliver results, carefully considering a business’ current capabilities and how to help take them to the next level.

Silvia Martin | Founder and SEO Consultant | Trebole

Silvia is the founder of Trebole Ltd, an independent consultancy specialising in SEO strategy and technical SEO for linternational clients. She has been working in the SEO industry for more than 8 years, helping a range of leading brands improve their online visibility and organic performance. She also collaborates with WYK, Women in Tech SEO and the Santander mentoring programmes.

Simon Howland | Independent Consultant |

Simon is an independent consultant, qualified scuba diver, sailor and aspiring badminton player. When not at sea or on a court he works with ambitious companies wanting to understand, shape and accelerate their online performance. With 20+ years experience across multiple industries and sectors, he has developed a fresh and unique approach to delivering impressive commercial results focussed on the things that really matter, avoiding wasting time and budgets by developing better working practices across people, technology and strategy. Not afraid to make tough decisions backed by data and experience, and with an extensive network of digital professionals to call on, he is well positioned to help even the most ambitious clients succeed.

Simon To | Digital Director & Consultant | Website3.com

Simon To is the Digital Director & Consultant at Website3.com, Simon goes above and beyond delivering performance marketing solutions for clients. Simon has over 12+ years of practical experience and 200+ clients under his belt. Website3.com is a new generation of digital media & marketing, supporting clients with the new wave of generative AI in marketing and automation. Website3 provides hands on digital consultancy for all your marketing needs. Website3 Paid Media Services include: Google . PPC . Shopping . Search . Bing . Social Media . Facebook . Instagram . YouTube . CTV . Display . Programmatic . Native . Analytics . Strategy . Planning . Delivery

Steven Lynch | Head of Digital Marketing | Parkdean Resorts

Steven has over 15 years of experience in multi-channel digital marketing, and is currently Head of Digital Marketing at Parkdean Resorts, the UKs largest holiday park operator. Starting his career in affiliate marketing, Steven has worked in agencies and in-house. He specialises in PPC and SEO, as well as other paid media, social and content channels, with a track-record in delivering change and implementing successful long-term growth strategies aligned to business goals.

Sujata Ghosh | Global Head of SEO | Dyson

Sujata is the Global Head of SEO at Dyson, overseeing over 40 Markets and setting the global SEO strategy and guidance for the local market team to follow. She has over 14 years of experience in the SEO industry and has expertise in navigating the complexities of enterprise companies, particularly in scaling their SEO strategies to drive organic growth.

Sukhjinder Singh | Freelance SEO Consultant | I Do SEO

Sukhjinder has worked in the SEO industry since 2010, initially on the agency side as a senior and head of SEO, and more recently he made the move to freelance in 2022 at I Do SEO. He works closely with other marketing agencies as a white-label SEO and partner, and more directly with clients. His specialties include SEO strategy set-up, international SEO, website launches and migrations, and SEO training for clients and agency teams.

Sunny Bal | Paid Social Media & Digital Advertising Manager, Global | ARUP

Sunny Bal is a dynamic Digital Marketing and Social Media Strategist with a knack for driving global campaigns that captivate audiences and boost brand visibility. With rich experience from roles at Arup and HDR, Sunny excels in crafting innovative content strategies and leading high-performing teams to success. A proud alumnus of California State University, Fresno, Sunny holds a BSc in Business Administration with a focus on Marketing. Known for blending creativity with data-driven insights, Sunny's work has garnered significant recognition in the industry. When not strategizing the next big campaign, Sunny enjoys mentoring children through Solidarity Sports, sharing both patience and positivity.

Tom Adams | Performance Marketing Lead | Direct Line Group

As Performance Marketing Lead at Direct Line Group, Tom leads the creation and execution of successful and innovative performance marketing campaigns across a range of channels, including, but not limited to, TV, Video, Display, SEO and Paid Search for one of the UK’s largest insurance companies. Tom's marketing career spans over 14 years, with a strong focus on data, analytics, testing and measurement.

Toni Navarro | Founder | Toni Navarro Consulting

Toni Navarro is the founder of Toni Navarro Marketing, and the co-founder of Rock and Click agency. He’s a certified digital marketing consultant, trainer & online entrepreneur, specialised in SEO & PPC, and in his more than 15 years of experience in the sector, he's had the pleasure to work and train some amazing brands. He also offers mentoring advice for charities and small businesses in Spain and the UK, and he hosts a podcast and shares a newsletter called Search and Grow, as well as he writes about his passions for Digital Marketing, SEO and business in different blogs.

Vanda Pokecz | Head of SEO and SEO Product Lead | Atolls

Vanda is a Berlin based Head of SEO and SEO Product Lead at Atolls, a Certified Digital Product Manager and international speaker. She has spoken at prestigious events and podcasts like SMX Munich, BrightonSEO, International Search Summit Barcelona and WTSFest Berlin and has contributed to a number of publications. She is the SEO who almost got away, but life had different plans for her. Starting her career within the product comparison sphere she quickly gained extensive experience in all areas of SEO from digital PR to onsite and tech SEO and more. She ultimately found her true passion at the intersection of SEO and Product and advocates for the collaboration between disciplines for better user experience and improved business results. Currently Vanda as Head of SEO is part of an in-house SEO team helping millions of people around the World along their shopping and importantly savings journey.

Vânia Marques | Head of PPC | Minty Lab - Minty Square

With an unusual path, my career in digital marketing began in 2018, 2 years after completing my Degree in Philosophy. After a course in digital marketing with an internship, I ended up working at the agency where I interned. With 5 years of experience and dozens of clients, I worked as a PPC manager and content manager. 3 years on I decided to focus exclusively on paid campaigns. Throughout this time I developed experience in lead gen in the B2B market and later in brand development, traffic increase, and purchase generation in the B2C market. I am currently responsible for the PPC department at MintySquare, where I develop marketing strategies for several fashion brands and campaigns that aim to increase brand awareness and generate purchases.

Veronica Ruiz Morcillo | Senior Paid Media Consultant | Totter & Tumble

Veronica is a seasoned digital marketer with almost 11 years of experience. Named one of the 10 Optmyzr Digital Marketing Sheroes of 2023, she has worked for a mix of big names, SMEs, startups, and agencies across the UK and the US, covering broad areas such as content, PR, SEO, and affiliates. For the last 8 years, she has specialised in Paid Media, working towards the perfect balance between analysis and creativity that can help brands grow and expand internationally.

Veronika Höller | Global SEO Lead | CompuGroup Medica

Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.

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