The UK Search Awards have been celebrating the search industry since 2010.
Ethical, transparent and respected, the awards are judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish a shortlist and judge discussion to determine winners and in some cases silver awards.
None of our award judges can take part in the competition and any conflicts of interest must be declared.
The UK Search Awards have been accredited ‘Outstanding’ by the Independent Awards Standards Council – Awards Trust Mark.
To apply to become a judge, fill out the form at the bottom of this page.
Thuha Wright | Performance Marketing Consultant | Digital Seamstress
Thuha is a Paid Search Specialist with over 18 years of experience in the travel and luxury fashion retail industry. She loves working with data and uses this superpower to help grow businesses through paid ads.
Limor Baren | SEO Director | Similar Web
Limor is the SEO Director at Similarweb, and has been practicing SEO for 20 years now. Limor specializes in all aspects of Technical SEO - From JavaScript SEO & rendering, through mobile & multi-device optimization, all the way to page experience metrics - She loves the challenges it presents, clean codes makes her smile & creating scalable SEO strategies makes her happy. As the former Head of SEO at McCann Tel Aviv, Limor has vast experience in both local & international SEO for major brands & publishers, as well as in planning & integration with multi-channel campaigns. Limor is a speaker at BrightonSEO, co-author of the "In-house SEO Book", and a judge at The Drum Awards When she's not doing SEO, Limor loves playing Poker and handball, listening to music, and being with her baby twins - Naomi & Maayan.
Clara Soteras | SEO for News Publishers Consultant and Head of Innovation and Digital Strategy | AMIC | Linked In | X Profile
Clara Soteras is an SEO for News Publishers and Digital Strategy Consultant. She is currently Head of Innovation and Digital Strategy at AMIC, a local media association with more than 600 members, focused on new projects that incorporate artificial intelligence. Her areas of expertise include attracting new audiences, Google Discover, content planning, SEO functions in a newsroom and business-focused editorial product. She published the book “SEO Guide for News Publishers and Media Outlets“. She is also an associate professor at the Autonomous University of Barcelona and teaches SEO for News at other business schools. She is part of the judging panel for different search awards such as the Global, European or UK Search Awards and has been a member and judge for the Online News Association. She has been the Director of SEO and Product at El Nacional, a Spanish media company, and SEO Manager at betevé, a local TV channel in Barcelona. She actively participates in SEO, AI, journalism and media conferences, giving presentations, round tables and debates with other experts in the sector. She is part of the #MujeresEnSEO community and the SEO association in Catalan, as well as a member of Google Product Experts, where she shares knowledge with other professionals.
Michele Tommasi | Senior Paid Media Manager | Tempcover
I am a Senior Paid Media Manager at Tempcover with nearly a decade of experience in paid and performance marketing. My journey has been marked by a relentless commitment to add value and provide the most profitable outcome for all. I have collaborated with a wealth of prominent national and global brands across a range of sectors. From SaaS, insurance and automotive to construction, travel and e-commerce, I've thrived in both B2C and B2B industries and have an extensive cross-sector knowledge, winning awards such as “Local Campaign Of The Year”, “Best Local Campaign (PPC)” and “YouTube Ads Leaderboard”. At heart, I am passionate about inspiring, leading and helping people to achieve their personal and professional goals, whatever they might be.
Heana Thakur | Head of Trade Planning | Sainsbury's | Argos
After a brief stint in creative marketing, Heana began her digital career in 2015 working for one of largest digital marketing agencies Merkle. She started as an exec fresh out of university working her way to director level. In this time, she worked on a variety of clients including Sky, The BodyShop, Uniqlo and Facebook. Outside of her day-to-day role, Heana was also involved in the recruitment of the paid search team, mentoring junior members of the department, delivering internal training sessions, working on commercial pitches and being a part of the Diversity & Leadership committee. Heana is passionate about change within organisations and sat on the Gender Pillar committee for 4 years helping to deliver events such as International Women's Day and organising networking events. She also spoke at a variety of different universities including the University of Surrey and University of Brighton to educate students about the life of a digital marketer. In November 2021, Heana switched from agency side to client side and she now leads the in-house paid search team at Sainsbury's, Argos and Habitat.
Rosanna Hansford | Head of Paid Media | Motorpoint
Rosanna Hansford has over 9 years of experience in digital marketing and is currently the Head of Paid Media for Motorpoint, the UK’s largest car supermarket. She has previously held roles across several Group M/WPP agencies working across some of the biggest brands’ media strategies including Arcadia group, cinch, Hillarys, Fragrance Direct, Talk Talk, Oxfam, B&Q and Screwfix amongst others. She is a seasoned professional in paid media, having started out in the ad tech industry as a programmatic channel specialist and developed her tactical and strategic skillset across all paid channels throughout her career. She is an advocate for using data and effective measurement at the heart of marketing decision making and has used this approach to drive long term business impact for the clients and businesses she has worked with in the industry.
Dateme Tamuno | Head of Digital Marketing | SemanticGeek
Dateme is a digital marketer with experience running organic and paid search campaigns for companies across several verticals. Currently, he is the head of digital marketing for a student accommodation agency in London. A regular speaker at BrightonSEO and often challenging search marketers to create a deeper understanding of the user intent that transcends the informational, navigational, commercial, and transactional classifications. He has completed ten marathons and has a goal of running 50 before he turns 50.
Dan Morehead | Lead SEO | Channel 4
Dan has been in the SEO industry for over a decade and is now leading SEO at Channel 4 as the legacy public service broadcaster transitions into the streaming age. Previously at the BBC, he specialises in digital transformation and technical SEO for enterprise websites. Former SEO speaking engagements have included BrightonSEO and Friends of Search in Amsterdam.
David Amayo-Morrison | Head of SEO | Tesco
David Amayo-Morrison is Head of SEO at Tesco, the UK’s largest retailer. With a unique blend of SEO and digital transformation experience, he has been a frontrunner in leading the charge for some of the UK’s biggest brands, notably the powerhouse retailer Currys, previously known as Dixons Carphone, or Carphone Warehouse and PC World. Beyond the domestic market, David is a heavyweight on the global stage, having worked with and collaborated with brands like Disney, New Balance, Canon, Bose, and more. As a productive digital expert, he engages heavily in the development of new technology such as AI and RPA, determined to keep on the right side of change as we transition to the new world.
Michael Hawtin | CO-Founder + COO | COTN
Catia Nunes | Performance Marketing Director (Paid Media). | Talkdesk
With over a decade in digital marketing, Catia leads Talkdesk's Performance Marketing team, driving impressive growth across multiple paid media channels. Known for her customer-obsessed approach, dynamic mentorship and active volunteering, Catia fuels continuous innovation and success.
Andrew has nearly two decades of experience in digital strategy and marketing working for household names like the BBC, National Trust and Lord's Cricket Ground. In 2017 he started his own company, Optimisey, a Cambridge-based SEO consultancy helping businesses of all sizes “get a bit optimisey” about their online presence. His love for SEO (and dreadful puns) has led to him featuring on podcasts, blogs and vlogs from SEMrush, Ahrefs, Search Engine Journal, Edge of the Web and more. He’s delighted to join the UK Search Awards judging panel and is still hoping that “Best Use of Rambling Analogy” becomes a category.
Daniel Saunders | Head of Performance Marketing | Evergreen Finance London
I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.
David Carrasco | SEO Consultant | Freelance | Linked In |
SEO Consultant with a Growth focus. He has over fifteen years of experience in SEO, developing strategies for a wide range of projects. In recent years, he served as CEO of a Spanish PR tool — a company he founded and later sold — which taught him valuable lessons in team and business management. He currently works as a freelance SEO consultant, trainer, and content creator.
Dani Leitner | Independent SEO Consultant | Dani Leitner
Dani Leitner is a Zürich-based independent SEO Consultant with a diverse background in IT project management and civil engineering. Originally from Austria, she specializes in the German market, helping international and local companies improve their online visibility in Germany, Austria, and Switzerland. Dani’s expertise spans years of agency experience, working with clients across various industries before fully transitioning to freelance consulting. Passionate about developing tailored SEO strategies that align with her clients’ business models, Dani is also an active member of the SEO community, contributing regularly to industry discussions and newsletters. She recently expanded her influence as a speaker, presenting at major events like BrightonSEO and ISS Barcelona.
Tom Salmon | Co-Founder | Agency by Agency | Linked In |
Tom Salmon is a management consultant specialising in agency innovation, strategy, positioning and growth. Prior to running his own consultancy, Tom was managing director of the award-winning digital agency Epiphany, a £12m turnover business employing 190 people in London, Leeds and Sydney. He now also works with voluntary and community organisations to develop strategy, communications and impact.
Toni Navarro is the founder of Toni Navarro Marketing, and the co-founder of Rock and Click agency. He’s a certified digital marketing consultant, trainer & online entrepreneur, specialised in SEO & PPC, and in his more than 15 years of experience in the sector, he's had the pleasure to work and train some amazing brands. He also offers mentoring advice for charities and small businesses in Spain and the UK, and he hosts a podcast and shares a newsletter called Search and Grow, as well as he writes about his passions for Digital Marketing, SEO and business in different blogs.
Jonathan Moore | SEO and Analytics Consultant | Jonathan Moore Consultancy
Regan McGregor | SEO Lead | Airtasker
Regan McGregor is the SEO Lead at Airtasker, where he drives organic growth for their global marketplace. His expertise in data-driven SEO is recognised internationally, having served on the judging panels for both the 2025 Global Search Awards and the 2025 APAC Search Awards. A prominent voice in the Australian search community, Regan co-hosts the Sydney SEO Collective and is a frequent speaker at major industry events. His insights are regularly featured in leading industry publications and podcasts, where he discusses the future of search.
Tasha Antwi | SEO Consultant | RMG
Tasha Antwi is an SEO Consultant with 11 years of experience in the industry, known for developing data-driven global omnichannel search strategies driven by audience insights. She has become an expert in the luxury and premium space and is a regular speaker at Brighton SEO, featured in WARC, Prolific North, and more. She has worked with some of the biggest and most renowned brands globally and was previously Director of Search at Rise at Seven and an Advisory Board Member for Wix. Tasha was also recently named one of the 'Top 24 Marketers to Follow in 2024'.
Sam Hall | Head of Channel & Marketing Strategy | CAVU
Sam has two decades of hands-on experience in performance & brand marketing. With deep expertise in cross channel planning, search strategy and data-led decision making, she has delivered results for major brands in both agency and in-house roles. In her career to date she has held senior roles at The Hut Group (THG) and worked at some of the top global media agency networks including Dentsu, WPP, and Omnicom. Her sector expertise includes eCommerce, finance, travel, FMCG and beyond. A mentor and advocate for diversity, Sam has led large-scale campaigns, managed multimillion-pound budgets, and built high-performing teams.
Gemma Fontané | Co-Founder | Orvit digital consultancy
Gemma Fontané is a trilingual SEO consultant, co-founder of Orvit digital consultancy and founder of the international ecommerces denadal.cat & tiodenadal.online. With her company, she leads strategies for B2B and Ecommerce companies to help them generate business. Gemma has knowledge and experience in international SEO as well as content and technical SEO. In the last year, as a public speaker, Gemma has spoken at conferences in different countries such as Friends of Search in Amsterdam, Search Y Paris 2022 in Paris or the International Search Summit in Barcelona and has collaborated with different industry blogs and seminars.
Dewi Nawasari | Senior Director of Consulting |
Dewi currently assumes a Senior Director of Consulting role at Torque, a digital acceleration consultancy specializing in bespoke programmes for large international enterprises across various industries. An advocate of getting the basics right, Dewi has extensive experience in formulating strategies spanning various industries and building bespoke operations and resources to activate strategies. Her previous experience includes leading the organic growth strategy at Gumtree and Motors.co.uk, two prominent challengers in the online classifieds industry. During her previous tenure at Auto Trader UK, the brand won the UK Search Awards. The success continued when she headed up the European SEO for Monster Worldwide, where the brand won the European Search Awards Best SEO Campaign. She is always keen to commit some of her time to set up the gold standards in the industry, including joining the 2026 UK search awards judging panel.
Lottie Hippisley is Brand Marketing Manager at Ocado Retail, where she brings a wealth of experience from her role leading print media and brand partnerships. Having led marketing at search marketing agency Honchō, her career spans both startups and global brands, including the Moonpig Group's Buyagift and Red Letter Days, where she honed a unique blend of creative flair and commercial acumen in the acquisition team.
Steve Kuncewicz | Partner - Head of Creative, Digital & Marketing | Glaisyers ETL
Steve is a Partner and Head of Creative, Digital and Marketing at Glaisyers ETL in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500, and was a oo-founder pf the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor.
Milena Fietko | Freelance SEO |
Milena Fietko is an SEO expert with 10 years of experience, now working independently under her own brand Oswajam Gugla. She helps companies grow online through strategic, business-aligned SEO. Milena has led demanding projects across various industries – from children’s products and high-volume e-commerce to the betting sector. She thrives on unconventional challenges and brings a goal-oriented, data-informed mindset to every collaboration. In her spare time, she enjoys Caribbean dancing, fantasy books, and the occasional MMORPG session.
Chaitanya Patel | Head of Performance Marketing | Allies of Skin
Adtech, Martech and Marketing Leader with 18 Years of Experience across e-Commerce, Fintech, Edtech, Proptech, and Web 3.0
Andrew Parker | SEO & Organic Growth Consultant | Sightlines Digital | Linked In | Freelance SEO
With over 15 years in the industry, Andrew Parker has led award‑winning SEO teams for some of the world’s biggest brands. His leadership has earned accolades including Best SEO Team at the EU Search Awards (2016) and Best Large Agency at the UK Search Awards (2017). Andrew’s experience spans every corner of search, from finance and B2B to gaming, travel, and e‑commerce. He has shaped organic digital strategies at a global scale, leading globally distributed SEO teams whilst driving measurable impact across all verticals. Passionate about unlocking business growth through search, Andrew is known for blending technical expertise with a clear, results driven approach and for inspiring teams to push the boundaries of what SEO can achieve.
Rejoice Ojiaku | SEO Manager | Nelson Bostock UNLIMITED
Rejoice has worked within digital marketing (SEO) for 4+ years. After finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO Executive and is now an SEO Manager as well as the Co-Founder & Content Lead for B-DigitalUK. She specialises in Content SEO and she has spoken at BrightonSEO, Whitespark Local Search Summit as well as participated in webinars for FounderVine, Majestic, Noisy Little Monkey etc. Additionally, she is also an Award-Winning Diversity & Inclusion Advocate as she is passionate about Diversity & Inclusion within the workplace to ensure the perspective and struggles of Black people are heard.
Nicolas Monti-Potsolakis | International SEO Consultant | NMP Consulting | Linked In |
Nicolas is an International SEO Consultant. He is a self made person and has worked as Events Manager, MarTech Specialist and jack-of-all-trades digital marketing specialist before naming SEO his true calling. He has been around SEO since 2009 and founded Black Lantern Marketing and NMP Consulting in 2018. He has worked with multiple Enterprises in the eCommerce, Fashion, Hospitality, Education, Insurance, and especially iGaming sectors. Nicolas has worked with Winner, 888, Fortuna, Casa Pariurilor, PSK, 96 Global, Finixio, Gain Changer and other great industry giants. He is also an SEO Instructor for Epsilon College and coaches Business Owners on SEO and how it brings value to their business. And he is co-founder of TAO Rodina, an import-export company of goods from Indonesia. He holds an MBA, an MSc in Digital Marketing and a BA in Marketing Management from the University of East London. He is originally from Greece and Italy but lives in Prague with his family.
Joan Rabat Ubierna | Senior SEO Manager | MEWS
Joan Rabat is the Senior SEO Manager at Mews, a fast-growing unicorn company in the hospitality industry. He is responsible for leading Mews’s international search engine optimization strategy across all global markets. Joan is passionate about everything related to online businesses, and with over 7 years of experience in SEO, he has developed strong proficiency in technical and international SEO. Before joining Mews, he worked as a freelance SEO consultant, collaborating with agencies and managing his own clients across diverse industries, including eCommerce, healthcare, technology, and SaaS companies.
Chris Ioannou | SEO Consultant |
Chris Ioannou is a UK and European Search Awards judge, Agency Awards judge and SEO expert with over a decade of experience building and implementing SEO strategies for large enterprise clients and SMEs. He started his career in-house as a digital marketer before moving agency-side to focus on SEO, having been responsible for the organic performance of a number of companies including Aviva, Qantas, MoneySumermarket.com, Harrods, Motors.co.uk, Tesco Bank, Omega Pharma and TUI to name a few. His areas of specialism encompass both advanced technical SEO as well as end-to-end content creation and production. In his spare time, Chris enjoys spending time with his family and following the financial markets as a hobbyist speculator.
Julia-Carolin zeng | SEO Consultant | Charlie on the Move
Julia started her career in SEO 8 years ago in the online gambling industry working for an affiliate company. She has since worked in different industries and is a freelance SEO consultant since 2019. She specialises in international SEO and works mostly with B2B SaaS companies in Europe and the US. Her educational background is in linguistics and cultural anthropology, and she can communicate in French, Spanish and Italian, in addition to her mother tongue German. Julia is usually based in London, but she loves travelling and the digital nomad lifestyle.
Davina Lines | Managing Director | Ecommerce Club & Mixing Digital
Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.
Sofia Tyson | Senior Content Manager | Juro
Sofia Inga Tyson is Senior Content Manager at Juro where she leads Juro's organic search strategy and works across a wide range of revenue-driven content marketing initiatives. Sofia is a regular contributor to industry conversations, with appearances on SaaS and B2B SEO podcasts, speaking slots at events, and bylines in a variety of different marketing publications.
Janna Pugh | SEO Specialist | Five9
Janna Pugh is a SEO Specialist with a history of agency and in-house work. She has recently been nationally recognized as the Industry Rising Star in Conductor's 2022 C2 Summit and regularly speaks with college classes about the essentials of organic marketing. With her passion for SEO, she knows firsthand how to make the smallest and largest websites succeed organically. Her areas of focus specialize in enterprise SEO, with scalability and automation for both small and large SEO teams. Her varied approach to SEO combines on-site content with off-site brand management. In her free time, she loves trying out new recipes and reading mystery novels.
Brendan Keegan | Assistant Professor | Maynooth University
Brendan Keegan is an Assistant Professor in marketing at Maynooth University. Interested in digital placemaking, digital and social media analytics and agency-client relation- ships, his research is published in various journals including European Journal of Marketing, European Management Review, and Management Decision. Brendan is also part of the GOGREENROUTES Horizon 2020 project investigating the role of digital placemaking and its relationship with the psychology of wellbeing through interconnected green corridors in public spaces.
Begum Kaya | Independent Organic Growth Consultant |
Begum began her career at an agency in Istanbul, specialising in technical SEO for B2B and e-commerce brands. Since then, she has expanded her expertise globally, delivering tailored SEO solutions to clients across diverse markets. She currently serves as the Organic Growth & Community Manager for Search 'n Stuff, a networking initiative that connects professionals in digital and tech. Begum is also known as the moderator of Opinionated SEO Opinions by The Gray Dot Co., where the team led candid, insightful conversations within the SEO community.
Simon Howland | Independent Consultant |
Simon is an independent consultant, qualified scuba diver, sailor and aspiring badminton player. When not at sea or on a court he works with ambitious companies wanting to understand, shape and accelerate their online performance. With 20+ years experience across multiple industries and sectors, he has developed a fresh and unique approach to delivering impressive commercial results focussed on the things that really matter, avoiding wasting time and budgets by developing better working practices across people, technology and strategy. Not afraid to make tough decisions backed by data and experience, and with an extensive network of digital professionals to call on, he is well positioned to help even the most ambitious clients succeed.
Alex Natthaphon Kanjarnavoranun | Consultant in SEO, Digital marketing, and Digital transformation | Foundmatic UK
Alex Natthaphon is a highly experienced SEO expert, digital marketing specialist, and management role in marketing. TechNation UK has endorsed him as the highest-tier Exceptional Leader of UK Global Talent Visa in the Digital Technology category. He has achieved multiple successful career paths in different industries, including Finance, E-commerce, Travel, Education, Automotive, and more. Alex was VP of Digital Campaign Planning & Execution Manager at SCB bank, focusing on digital banking automation and transformation. He is a founder of ABACTODAY, an ed-tech and e-learning platform for students. He was head of SEO and digital marketing at multiple Unicorn startups in Southeast Asia. He has led and provided digital marketing consultants internationally; for instance in Thailand, Singapore, Vietnam, US, and UK. Not only online marketing, but he was also AVP Head of Omni-channel Marketing which focused on digital transformation at one of the biggest department stores in Thailand and UK.
Carolina Vicente | Brand & marketing Director (Interim) | Trainline
Carolina Vicente is a senior marketing and product leader with two decades of experience driving growth for global brands, scale-ups, and Fortune 500 companies. She is Chief Commercial Officer at Tigo, a fast-growing wellness brand, and Founder of GrowthStac, a consultancy helping companies accelerate growth through brand, marketing, product, and data strategy. Previously, Carolina held leadership roles at Google, HelloFresh, and ASOS, where she led market expansions and built high-performing teams across multiple geographies. Passionate about combining creativity with data, Carolina supports brands in applying AI to unlock efficiencies, deepen customer insights, and deliver measurable impact. She is dedicated to shaping marketing strategies that drive acquisition, inspire loyalty and fuel long-term growth.
Philip Bacon | Marketing Director, Strategist, and Consultant | Marketing Managed
I'm a marketing strategist with over 20 years of experience spanning in-house roles, agency collaborations, and consultancy. My career has taken me across diverse sectors, including education, food, technology, engineering, and manufacturing, where I’ve been involved in almost every aspect and channel in marketing, whether that has been hands-on or managing multiple agency and freelance relationships. Before founding Bacon Marketing in 2020, now Marketing Managed, I've worked in senior marketing roles for various companies, both in-house and agency-side. These roles allowed me to hone my skills in campaign execution, lead generation, and strategic planning. Over the years, I’ve led high-stakes marketing initiatives, including complex multi-product and brand launches, digital marketing transformations, and multi-channel campaigns that have consistently delivered results.
Meriem Nacer | Paid Media Consultant, Coach & Trainer | 4M Digital Consulting Ltd | Linked In | 4M Digital
Meriem Nacer is the founder of 4M Digital Consulting Ltd, where she applies 13+ years’ paid media agency experience to provide cutting-edge PPC, Display, YouTube, and Paid Social advertising strategies. A Google Ads and Microsoft Ads specialist, Meriem's expertise extends from strategic consultancy and audits to hands-on management and training for global brands and retailers. Her budget management skills are exemplary, having handled weekly budgets from £500 to £3M, amounting to over £150M annually. Meriem's work encompasses a diverse range of sectors, including retail, cosmetics, luxury, travel and finance, making her a versatile and sought-after digital marketing consultant. She is also a published author and certified PTLLS-accredited trainer, recognised for her contributions to digital marketing knowledge and education.
Victory is a Founder and Freelance Marketing Consultant at Contenticore with six years of global experience working with over 20 brands across the US, Asia, Africa, and Europe. She currently serves as the Marketing Coordinator, Europe at GMAC, where she supports marketing initiatives and sales strategy. She is also the Co-founder of Clazenix, an organisation built on a mission to empower young professionals globally with digital marketing skills. She holds a Master's in International Business Management (Distinction) at Coventry University. Her focus is on applying practical expertise to help brands strengthen their content strategy and enhance visibility.
David Sayce | SEO Consultant |
David Sayce is a highly accomplished digital marketing and SEO consultant with over two decades of experience in the industry, starting back in 1996. He is the founder of Paper Gecko, a UK-based digital marketing consultancy that specialises in strategy, transformation and technical SEO, helping businesses across the globe to increase their online presence and attract more customers, as well as building and improving their digital teams. Key industry focus is within Professional Services firms such as Financial Services, legal and Accountancy. David also has extensive experience working with clients such as npower (energy), Barratt Developments (construction), Hagemeyer (international B2B & MRO), Windsor Newton/Colart (Art Supplies Retailer). David's expertise in SEO and digital marketing has been recognised by some of the biggest names in the industry. He has been a speaker at numerous conferences and events, including Technology for Marketing and International Search Summit and SMX London, where he has shared his insights and strategies for achieving success in the world of digital marketing. As a judge for the Global Search Awards, David leverages his wealth of experience to identify and recognise the best and brightest in the digital marketing and SEO industry. He is a true thought leader and expert in his field, and his contributions continue to shape the future of the industry.
Lea Picosson | SEO Consultant |
Lea Picosson is a freelance on-site SEO consultant based in Brighton, UK, originally from France. She started her SEO journey over a decade ago and has since worked across agency, in-house, and freelance roles. Her current focus lies in supporting e-commerce websites, lead generation platforms, and second-hand marketplaces with tailored SEO strategies and on-site optimisation. Her core expertise includes semantic SEO, SEO strategy, and content optimisation at scale. Over the past five years as an independent consultant, she has worked with a variety of clients, including well-known brands such as Haribo, ZoneBourse, etc. Lea has also led projects in international and multilingual SEO contexts. In addition to her consulting work, she has been involved in SEO education, having served as the head of a dedicated SEO training programme. She has also been a speaker at several SEO events in France and has contributed to well-known industry podcasts in France.
Josephine Soei | Head of Marketing & Communications | DEICHMANN
As Head of Marketing & Communications at Deichmann UK, part of Europe’s largest footwear retailer, Josephine is dedicated to driving market share and enhancing the brand profile in the UK. Leading a dynamic team, she focuses on creating impactful, integrated marketing campaigns that resonate with the audience. Through authentic storytelling and strategic partnerships with brand ambassadors and influencers, she is positioning Deichmann as the go-to destination for family footwear. She was recognised by the British Footwear Association as one of the Top 50 in the footwear industry in 2024.
Crystal Carter | Head of AI Search and SEO Communications | Wix
Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more. As an SEO, she identifies and implements tactics that help businesses optimise digital activity, drive sales, engagement and growth online. She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, Lumar, Women in Tech SEO and more.
Emily Hill | PR & Content Specialist | Mortgage Advice Bureau
With a degree in English Literature from the University of Leeds and a Masters in Magazine Journalism from Nottingham Trent University, I’ve built my career in journalism, PR, and communications over the last eight years across both B2B and B2C. I'm currently working as PR & Content Specialist for Mortgage Advice Bureau, the UK’s leading mortgage intermediary brand. No matter the platform and audience, I'm passionate about conveying a brand's key messaging through thought-provoking and innovative content. I have a proven track record of developing and executing high-impact PR campaigns that drive engagement and significantly build brand awareness.
Owain Lloyd-Williams | Independent Consultant |
Owain Lloyd-Williams has been in the SEO and digital marketing space for around 12 years, and has vast experience overseeing organic digital strategies for leading global brands in an agency, in-house and consulting capacity. As an independent consultant, he’s either found leading stakeholder management and SEO strategy for large enterprise companies or deep down the rabbit holes of international SEO, content and technical SEO. He also has a niche specialism in China SEO.
Judith Lewis | Founder | Decabbit Consultancy
Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , Virgin.com, Virgin Startup & more. She has over 23 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and rewrote the large foundational Econsultancy Best Practice Guide to SEO
Joe Lovelace | Head of Communications | BLAST
Joe Lovelace is a PR and communications professional with a proven track record in the sports, gaming, and entertainment industries. With experience spanning top-tier football clubs, global gaming publishers, and major esports events, he excels in delivering high-impact campaigns that drive brand awareness, media exposure, and commercial growth.Currently serving as Head of Communications at BLAST, Joe leads PR strategy across international markets, overseeing press relations, public affairs, and global event communications. His expertise includes crisis communications, influencer engagement, and event media activation. Joe has played a pivotal role in groundbreaking campaigns, including coordinating esports’ biggest event in France with President Emmanuel Macron’s office and leading communications for Fortnite’s largest European tournament. A qualified sports journalist, Joe combines media-savvy storytelling with strategic thinking to elevate brands in competitive landscapes. His passion for sports, entertainment, and gaming fuels his ability to craft compelling narratives that resonate worldwide.
Shai Belinsky | SEO Manager | SImilar Web
Shai is a senior SEO specialist with 10+ years of experience in SEO. He began his path in the digital marketing world working as a PPC manager, but quickly discovered that SEO is the way to go. Shai holds a Bachelor’s Degree and an MBA from the College of Management Academic Studies. When he's not optimizing content and creating insanely long keyword research sheets, Shai loves watching TV shows, anime & going to the movies, listening to music, and cooking.
Paddy Moogan | Founder | The New Leader
Paddy is Founder of The New Leader and works with agency teams to help them become more effective managers and leaders. He also works with agency founders to share his experience and help them navigate the world of agency life. He was previously co-founder of Aira, a digital marketing agency based in Milton Keynes for ten years.
Steven Lynch | Head of Digital Marketing | Parkdean Resorts
Steven has over 15 years of experience in multi-channel digital marketing, and is currently Head of Digital Marketing at Parkdean Resorts, the UKs largest holiday park operator. Starting his career in affiliate marketing, Steven has worked in agencies and in-house. He specialises in PPC and SEO, as well as other paid media, social and content channels, with a track-record in delivering change and implementing successful long-term growth strategies aligned to business goals.
Tiffany Mackenzie-Burrows | Digital Marketing Manager | Nexthink
Tiffany Mackenzie-Burrows is a digital marketing leader with expertise in search strategy, paid media, SEO and content. At Nexthink, she is responsible for global demand generation and ABM programs, leading integrated campaigns that accelerate pipeline growth and strengthen brand visibility. With experience across SaaS, retail technology and eCommerce, Tiffany has worked both in-house and agency-side, combining data-driven insights with creative strategy to deliver measurable growth.
Andy Clear | Web Experience & SEO Intelligence | Compare the Market
Andy, an ambitious and seasoned Marketing leader, boasts over 12 years of international SEO experience across diverse industries, including Finance, Automotive, FMCG, eCommerce, and Travel. His expertise spans both agency and in-house roles, providing a holistic view of the digital landscape. With a track record of success, Andy has led marketing teams for over 8 years, nurturing talent from emerging marketers to seasoned professionals. His coaching and mentoring have empowered individuals to thrive in their careers. Notably, Andy has crafted and executed strategic SEO initiatives within complex organisations, resulting in tangible commercial gains. His ability to navigate operational changes while driving SEO excellence sets him apart. Recognised for his contributions, Andy has earned accolades at both the UK and Global search awards, cementing his position as a trailblazer in the field.
Kamila Miller | PHD Reseacher | Henley Business School
Veronica is a seasoned digital marketer with almost 11 years of experience. Named one of the 10 Optmyzr Digital Marketing Sheroes of 2023, she has worked for a mix of big names, SMEs, startups, and agencies across the UK and the US, covering broad areas such as content, PR, SEO, and affiliates. For the last 8 years, she has specialised in Paid Media, working towards the perfect balance between analysis and creativity that can help brands grow and expand internationally.
Bill Hunt | Global Web Effectiveness Strategist | Bisan Digital
Bill is the President of Back Azimuth Consulting, which focuses on helping companies improve their Global Digital Marketing Strategies. Bill has extensive experience in multiple verticals uncovering missed opportunities and accelerating growth by implementing strategic centers of excellence maximize ecommerce programs at multinational corporations. Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Pres. This book has been adapted into the best practice guide for many global companies.
Matt Kohli | SEO Consultant | Fortitude Marketing
Matt Kohli is the Director of Fortitude Marketing. He holds a First Class BSc (Hons) in Digital Marketing from the University of Derby and is CMI and CIM accredited. Matt began his career in Technical SEO, working with award-winning agencies and in-house brands. Now, he leads a talented team at Fortitude Marketing, delivering results across SEO, PPC, CRO, and Branding. He has been featured on industry podcasts and regularly attends UK SEO events.
Boluwa Olojo | Growth & Performance Marketing | Helping Hands Home Care
CIM-certified Growth & Performance Marketing Specialist with 8 + years’ experience driving B2B lead generation across SaaS, fintech, and tech-for-good. Recognised by the Tech Nation Global Talent Visa for exceptional digital technology expertise. Proven success managing six-figure ad budgets and delivering results through Google, Meta, LinkedIn, and Microsoft Ads. Skilled in AI-driven campaign optimisation, automation, and multichannel acquisition strategy.
Michael Emiliani | Marketing Director | Freight Right Global Logistics
Mike is a seasoned digital marketing expert with a decade of experience in PPC and digital media. His passion lies in developing and growing businesses through comprehensive, integrated digital media campaigns. His ability to draw on knowledge and experiences from a wide range of challenges from his time in-house, agency-side and as a consultant has given him a unique depth and breadth to solving complex problems in PPC and broadly digital marketing. Mike has shared insights as a contributing writer and speaker at events. His extensive knowledge has also earned her the distinction of being a featured subject matter expert at Endicott College in Massachusetts, a contributor to industry blogs and recipient of the 2018 Interactive Marketing Award.
Chelsea Jarvis | Head of Digital & Creative | Bidwells
Chelsea Jarvis is Head of Digital & Creative and a Departmental Partner at Bidwells, leading digital transformation, website strategy, and content innovation across the real estate and professional services sectors. The Bidwells team has earned multiple industry awards, including recognition at the Property Marketing Awards, B2B Marketing Awards, and The Drum Awards. Passionate about innovation and measurable results, Chelsea regularly speaks at industry events, shaping the future of digital content and brand engagement.
Reyhaneh Jafari | SEO Manager | Helpling
Reyhaneh is a senior SEO specialist with more than 5 years of experience with different companies. A craving to learn and provide creative solutions to unique problems drives her further in her job. She started her career path with content strategy and continued the way to SEO and professional technical SEO. Reyhaneh is a data-driven person, multitasking, a team player, and innovative while facing challenges.
Juan Vargas | Global SEO Director | CARWOW
With more than 15 years of experience leading SEO teams both agency and client side and a solid academic foundation, Juan has delivered demonstrable commercial success across a wide range of industries. Currently, he’s global SEO director at FARFETCH a luxury fashion marketplace, and has previously led the organic performance teams at Compare the Market and MoneySupermarket in the personal finance and insurance vertical in the UK. Agency side, Juan oversaw several clients including Mercedes Benz, Fiat, Masserati, BT, Barclays, the Merlin entertainment group, intuit, and the largest global consumer electronics retailer. He’s been listed by the Drum as one of the top 50 individuals in search in the UK, and has won accolades at the UK, European, Global search awards, as well as the DMAs.
Oleksandra Khilova | SEO Specialist and Marketing Manager | Collaborator.pro
Oleksandra Khilova is SEO Specialist and Marketing Manager at Collaborator.pro. Oleksandra has over 8 years of experience in SEO and Digital PR. Oleksandra regularly attends webinars, conferences, and SEO-related events. She focuses on SEO, Link Building, Marketing, Branding, and Reputation Management.
Lorenzo Solís | Senior Growth Marketing & SEO Manager | Eventbrite | Linked In | Lorenzo Solis
Lorenzo Solís is a digital growth leader with 15+ years of experience driving acquisition, engagement, and revenue growth for global brands. At Eventbrite, the world’s largest event marketplace, he leads the global growth marketing strategy. Before Eventbrite, Lorenzo led high-impact growth initiatives at Just Eat, Bwin, and EF Education First, scaling multi-channel strategies across Europe and the Americas in highly competitive industries. He also teaches digital marketing at business schools, focusing on data-driven growth and long-term business impact.
Patryk Wawok | Technical SEO and Content Specialist |
Patryk is a Technical SEO and Content Specialist with over 6 years of experience and proven knowledge of technical SEO and content optimization. Patryk managed technical SEO and content projects for multiple Fortune 100 and Fortune 500 brands while working for world-renowned agencies. Patryk also trained in-house teams of Fortune 500 brands to improve their SEO practices in multiple workshops and performed as a speaker at SEO conferences such as the International Search Summit. Currently, Patryk is working as an independent SEO consultant working with mostly B2B e-commerce brands on their Technical SEO and content strategies. Personally, Patryk performs as an improv comedian and maniacally learns new cooking recipes every day.
Nicolas Piquero | International SEO Consultant |
Nicolas is a senior international SEO consultant with over 10 years of experience, specialising in semantic and topical SEO strategies. His work focuses on topic analysis, semantic relationships, ontologies, entity interconnection, internal knowledge graph development, internal PageRank flow optimisation, and topical mesh creation - all aimed at boosting organic visibility and driving conversions across search engines and AI-powered answer engines. Nicolas has worked with brands across diverse industries and international markets, helping them craft tailored semantic strategies to achieve meaningful results. He also serves as the UK ambassador for the Babbar.tech and YourText.Guru semantic toolset
Chris Johnson | PPC & Performance Marketing Consultant |
Chris is a PPC veteran with over 19 years of experience in the industry. The first half of his career was spent at agency-side, managing enterprise-level accounts at indie pioneers Bigmouth Media and later Wavemaker Manchester (WPP). He then spent 11 years at Google as a Google Ads specialist, supporting the largest independent agencies in the North and later leading on the performance marketing side of the relationship with WPP in the UK. Since leaving Google, Chris has launched his own performance marketing company, Harmonic Edge. Based in Manchester, the business helps clients get the most out of their PPC and Paid Social campaigns, offering consultancy services, account management, and complex tracking and measurement setups.
Hannah Smith | Founder | Wonderist
Hannah Smith spent 7 years working in offline marketing (they just called it ‘marketing’ back then) until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice, she made the switch to online marketing in 2007. Over a five and half year period at Distilled, she was part of the creative team which delivered over 14,000 pieces of linked coverage. Then, for close to three years, she led the creative and PR team at Verve Search. In that time she was responsible for launching more than 150 creative content pieces which generated over 8,250 pieces of linked coverage. Her work for clients has won multiple awards, and she’s spoken at numerous conferences including MozCon, SMX, SearchLove, and BrightonSEO. In 2019 she founded Worderist.com offering consultancy, coaching, training, and ongoing support to help agency-side and in-house creative teams make content which delivers results.
Vânia Marques | Head of PPC | Minty Lab - Minty Square
With an unusual path, my career in digital marketing began in 2018, 2 years after completing my Degree in Philosophy. After a course in digital marketing with an internship, I ended up working at the agency where I interned. With 5 years of experience and dozens of clients, I worked as a PPC manager and content manager. 3 years on I decided to focus exclusively on paid campaigns. Throughout this time I developed experience in lead gen in the B2B market and later in brand development, traffic increase, and purchase generation in the B2C market. I am currently responsible for the PPC department at MintySquare, where I develop marketing strategies for several fashion brands and campaigns that aim to increase brand awareness and generate purchases.
Jaime Hill | Ecommerce Director | ex Oak Furnitureland, Hurtigruten & Monsoon Accessorize
Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Oak Furnitureland, and across a wide range of B2B and B2C vertical markets. Most recently, Jaime was Interim Head of Ecommerce & Trading at Monsoon. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point.
Thomas Vavougios | SEO Manager | iGaming
With 8 years of experience in SEO and a total of 10+ years in Digital Marketing, Thomas Vavougios has significant knowledge in Technical SEO and has participated in many international projects to increase organic traffic. His career comes from three different countries - Greece, Malta, Cyprus - giving him a broad perspective and deep knowledge of SEO practices. In recent years, he has been working as a fully remote SEO consultant and through his own company, Clicks Creator Studio, he currently holds the position of Head of SEO for a crypto casino operating in 15 countries, strategically strengthening the organic approach, constantly improving content and resolving technical crawling and indexing issues. At the same time, he is the founder of one of the largest SEO communities in Greece (the Greek SEO Community) through which he has been organizing meetings for the last 2 years with the aim of creating a dynamic community, where everyone's knowledge and experiences will contribute to the progress of SEO in Greece. Companies that participated as sponsors in his meetings are quite big names in the field, such as Ahrefs and Whitepress, while he recently invited one of the top international SEO speakers, Craig Campbell, to Greece for the first time for the SEO Athens Summit 2024 conference.
Andy Frobisher | SEO Consultant |
Andy Frobisher is a freelance SEO consultant and former head of SEO at Digitaloft, an award winning SEO & Digital PR agency. With 10 years agency experience helping companies with their online marketing across multiple disciplines including branding, web design/UX, web development, SEO and more. A former BrightonSEO speaker, Andy has worked with over 75 online businesses across 10 years with a focus on goal driven organic search success. Andy has managed SEO projects that have won various awards including best use of content marketing at the 2022 European search awards
Serge Nguele | Founder & MD | Your PPC Doctor
Serge Nguele is a widely respected PPC strategist with over 15 years of hands-on experience running high-performing campaigns across Google Ads and Microsoft Ads. As the founder of Your PPC Doctor, he’s the trusted go-to for brands, agencies, and charities seeking performance-driven media buying and strategic clarity in a fast-evolving digital landscape. A regular speaker at top industry events including BrightonSEO, Hero Conf, PPC Live, and semKRK, Serge also moderates panels and discussions, helping shape the conversations that move the search industry forward. In 2025, he was honoured to serve as both Judge and Presenter at the European Search Awards. From scaling full-funnel strategies to helping charities unlock the potential of Google Ad Grants, my mission is clear: demystify PPC and empower brands to grow with confidence.
Neville Hobson | Social Media Strategist & Communication Adviser and Mentor |
Neville Hobson is a UK-based communication professional, consultant, and podcaster with extensive experience in digital marketing and social media strategies. Over three decades in corporate communication, he has been a prominent figure in how emerging technologies, and social media, shape business, communication, and marketing practices.Neville co-founded the popular business podcast For Immediate Release (FIR) in 2005, offering insights and opinions on public relations, social media, and digital communication to a global audience. Known for his expertise in external and internal communication and the evolving role of AI, Neville has helped organisations use podcasting to enhance their communication and engagement strategies.An early adopter and advocate of digital communication, Neville has been blogging since 2002 and sharing insights at industry and other public events. He is a frequent speaker at client events where he discusses the intersection of technology, communication, and business, and future trends. As a long-serving judge for multiple communication awards contests, he brings a seasoned perspective to evaluating digital communication excellence.
Ed Fletcher | Principal Solutions Architect | AtkinsRéalis
Ed has worked both internally and as a contractor, and gained a wealth of experience across a wide range of technical and business areas. From his time at the IBM software development lab at Hursley, Ed's passion is customer experience - whether in physical retail, web or mobile. He has spoken at conferences on topics as varied as delivering bespoke digital experiences via virtual appliances, effective organisation design for digital delivery, and how to prove the ROI of digital optimisation. Working at Vodafone Group, Ed setup and ran an internal digital optimisation agency to support 22 international markets with performance, analytics and SEO. He also delivered omni-channel content management solutions and as a Scaled Agile Program Consultant, coached leadership and technical teams as they move to Scaled Agile delivery. Ed’s most recent work was to define and setup a new Digital Analytics program for Penguin Books.
Samira Hassam | Head of Performance Marketing | Kingfisher
Samira is the Group Head of Performance Marketing at Kingfisher supporting leading home improvement retailers B&Q, Screwfix, Castorama and Brico Depot across the UK and EU to drive forward their performance marketing strategies and stay at the forefront of the industry. Samira's 15-year career began in PPC at leading media agencies MEC and Starcom Mediavest. She then transitioned to prominent retailers, including Marks and Spencer, New Look and most recently Space NK where she led the performance marketing and influencer partnerships team.
Aoife McIlraith | Global Search & Digital Marketing Consultant |
Aoife McIlraith is an award-winning international search consultant. She has worked in marketing for over 22 years, specializing in international SEO and multilingual digital strategies for global brands. Her most recent role was VP product marketing with Semrush. A regular speaker at international conferences she is also on multiple judging panels for country and global awards. Aoife was recognized among the “Top 20 Women making the biggest impact in Marketing Tech” by B2B Marketing Magazine in 2019. She holds a post grad in programming and works with Enterprise Ireland as a mentor to early stage tech start ups.
Jason Meininger | Technical SEO Manager | Stepstone Group
Jason has been online since before browsers had graphics, and a 20+ year career in both enterprise and startup environments spans web design, development, marketing, and project management. For well over a decade he has been a core part of the SEO programme at Totaljobs Group (now part of StepStone Atlantic), supporting both on-and off-site SEO initiatives with a primary focus on scalable, data-led technical optimisation to improve reach, drive organic traffic, and maximise engagement across a transcontinental portfolio of online recruitment classified sites. Also a MENA Search Awards judge, he is an avid traveller, a competitive archer, and maintains a parallel career in London as a theatrical producer and lighting designer.
Montserrat Cano | International SEO & Digital Marketing Consultant |
Montserrat Cano is an integrated digital marketer, SEO and project manager who has worked in a wide range of sectors both in the UK and internationally, halfway between in-house and as a consultant. Her focus and passion is on solving issues to maximise business results, Being bilingual English-Spanish, she has spoken at international events and mentors other SEO/ digital professionals to help make the industry stronger. She is a University Associate Professor, is co-authoring an upcoming book on digital marketing and has contributed to the recent book SEO in 2023. Montserrat has recently been appointed ambassador for the Google Women Techmakers programme.
Lada Kalashnikova | Head of SEO | CopyBet EU Ltd
Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet EU Ltd, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.
Jim is one of the original paid media experts, buying his first paid traffic back in 1999. Since then he has worked with over 1000 companies around the world and spent in excess of £250 million on traffic, generating in excess of £1 billion in ecommerce sales and more than 2 million leads for inbound marketing companies. Jim is a well-travelled and sought after keynote speaker.
Grant Simmons | SEO Strategist | Simmonet Marketing
Grant is a Senior SEO Strategist with over 30 years in marketing with an emphasis on digital channels and focus on collaborative SEO consulting, analytics, content, and performance-based successes for Fortune 500 enterprises, local, multi-location, national, and international companies and organizations. Grant’s experience spans real estate, healthcare, addiction, e-commerce, senior care, technology, travel, and employment verticals, often sharing his experience and insights in vertical-industry podcasts, webinars, and publications, and as a speaker at SEO & marketing conferences worldwide, including; Pubcon, LRTCon, Chiang Mai SEO, Brighton SEO. SMX, and more.
Nick Andrews is the Group Head of SEO at Kingfisher plc, where he oversees search strategies for leading home improvement retailers including B&Q, Screwfix, Tradepoint, Castorama, and Brico Dépôt. With over 15 years of experience in digital marketing, Nick has previously led digital marketing strategy, SEO and PPC teams at Marks and Spencer (M&S) and Debenhams, and served as Head of Acquisition at Moonpig Group, along with managing digital marketing teams at two UK agencies. A long-time supporter of industry excellence, Nick has 10 years experience as a judge, supporting the UK & European Search Awards and the UK & EU Ecommerce Awards amongst others.
Dawn Anderson | Founder | Bertey
Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute
Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.
Richard Keenan-Heard | Group Head of SEO | Wilderness | Linked In | Wilderness
Richard is a seasoned growth marketing and SEO expert with extensive experience driving transformative digital strategies. As Head of SEO at Trainline, he built a £1.5bn organic search channel, scaling international markets and leading 26 complex migrations. With a background spanning global brands like GE, Johnson & Johnson, and Pfizer, Richard specialises in integrated acquisition, engagement, and retention strategies. Passionate about data-driven growth and innovation, he now leads SEO for Wilderness, shaping digital strategy across a portfolio of travel brands.
Plamen Popov | Head of Digital Marketing | PeakGamble
Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fintech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience throughout consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.
Rumyana Miteva | Growth Marketing Director | Motorway
Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance & Revenue, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes, she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practices.
James Thompson | Global SEO Manager | Amazon
James Thompson has 10 years SEO experience spanning technical, content, link building strategies, as well as site migrations for multiple languages. With broad experience at European and Global lead roles in-house - from start-up to large enterprise and across different verticals - he knows how important adapting your SEO strategy to individual business resources and processes is in terms of getting implementations through. Constant learning and change is at the heart of maintaining SEO success long-term, therefore he is a big proponent for data-led decisions and a strategy inclusive of other digital marketing channels. He is also invested in testing new ways of optimising for AI search through AI tool traffic and AI Overviews, as we all start to learn how to optimise for this emerging channel.
Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.
Silvia Martin | Founder and SEO Consultant | Trebole
Silvia is the founder of Trebole Ltd, an independent consultancy specialising in SEO strategy and technical SEO for linternational clients. She has been working in the SEO industry for more than 8 years, helping a range of leading brands improve their online visibility and organic performance. She also collaborates with WYK, Women in Tech SEO and the Santander mentoring programmes.
David Edmundson-Bird | Principal Lecturer in Digital Marketing & Enterprise | Manchester Metropolitan University
David is Principal Lecturer in Digital Marketing and Faculty Lead for AI at Manchester Metropolitan University Business School. He leads the faculty team responsible for developing policy and good practice embedding the use of AI in teaching, assessment, research and business engagement. He is co-author of 7th edition (and soon to be 8th edition) of Digital Business & E-commerce Management with Dave Chaffey and Tanya Hemphill. David has enjoyed several spells in academia as well as senior management roles in the digital sector. he helped set up Manchester’s second web design agency, Sozo, back in 1995, and was Chief Learning Architect at Academee from 1999 to 2002 He set up the UK’s first part-time MSc in Digital Marketing in 2007 for MMU, as well as their first full-time MSc Digital Marketing Comms in 2016. He also led the creation of Man Met’s Digital Marketing Degree Apprenticeship, now in its 5th cohort. He runs several courses at Manchester Met, including units on SEO, E-Commerce, Value Proposition Design, and Digital Strategy. He works with the Centre for Enterprise providing training, coaching, and mentoring in strategic marketing, digital marketing practice, and e-commerce development themes for SMEs. He sits on the Board at FutureEverything, a global digital arts business.
Motoko Hunt | President | AJPR |
Since establishing AJPR in 1998, Motoko Hunt has been providing online marketing services to various companies around the world. Her extensive knowledge of Asia and Japanese markets proves to be highly valuable as her consulting services have made a significant impact on global marketing campaigns for some of the world’s most popular multinational brands. Besides being published in industry websites and printed media, Motoko is a frequent speaker at global search marketing conferences, giving seminars and training about topics on International Search Marketing.
Natalia Witczyk | CEO / International SEO Consultant | Mosquita Digital | Linked In | X Profile
Natalia Witczyk is an International SEO Consultant with over a decade of experience, specializing in driving organic growth for businesses in global markets, including Spain, China, and the UK. As the founder of the consultancy Mosquita Digital, she leverages her deep understanding of multilingual and technical SEO to craft scalable strategies for a diverse clientele, from SaaS startups to Fortune 500 companies. Originally from Poland and now based in China, Natalia's expertise extends beyond Google to other major international search engines such as Baidu and Yandex. On top of consulting and judging industry awards, Natalia is also a frequent speaker at marketing conferences.
Jon Myers | Founder & MD | Ascending Media
Jon is an experienced leader within the Digital Marketplace with over 19 years’ experience and has demonstrated dedication to the industry over his career which has been recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards and also voted into Europe’s Top50 Performance Markets 2017. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently the Ad Technology space as VP and MD EMEA of Marin Software before joining DeepCrawl and then setting up his own company Ascending Media. He has experience in Paid Search since its inception, and has also worked heavily in SEO, Display and Paid Social over the years. This broad range has given Jon a strong understanding of all sides of the market, a sharp business knowledge and skill set, and many connections across EMEA and the US who recognise him for his experience and thought leadership within the online advertising industry. Jon is extremely active in the Search community, and is most likely to be found moderating, speaking and sharing his knowledge at conferences, webinars and events across the world. He also frequently acts as a judge for awards in the industry, including the UK Search Awards, European Search Awards, US Search Awards and Performance Marketing Awards to name a few.
Gianluca Fiorelli | SEO & Web Marketing Strategist | | X Profile
Gianluca Fiorelli started working as an SEO in 2004, after previously having worked in the Italian TV and Audiovisual industry. Amongst the best known International and Strategic SEO consultants, Gianluca helps and helped brands like Iberostar.com, Glassdoor, Outsystems, ActivTrades, Magoosh, Go Overseas and many others to reach the sought success in organic search. Gianluca, who is also the founder of The Inbounder digital marketing conference, spoke at international events like Mozcon, BrightonSEO, SMX, and PubCon.
Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years Gerry has spoken at conferences around the globe including Paris, Germany, USA and of course the UK. Gerry was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands. Gerry was the SEO Director for Rise at Seven from 2020 to 2021 when they grew from 15 to 115 people. Gerry is now a Freelance SEO & Growth Consultant.
Dan Barker | Consultant |
Dan has worked in ecommerce for around 20 years. He has worked within companies in ecommerce functions, up to CMO level, has worked on projects for more than 100 ecommerce businesses as a consultant, and has co-owned a couple of ecommerce businesses with millions of visitors and hundreds of millions of turnover between them over the years. He enjoys the opportunity that ecommerce has brought and can bring to people all over the world.
Andor Palau | International SEO Consultant | Andorpalau.com
Andor is an independent international SEO consultant based in Berlin, Germany, and has started his online career back in 2009. Having worked both in-house, as well as on the agency side, he is currently advising online shops, classifiers, marketplaces, and other companies regarding international organic growth strategies as well as technical SEO issues as an independent SEO consultant. He is former Head of SEO at Peak Ace, where he was responsible for SEO and managed a 20+ people team of SEO consultants and editors. Before joining the agency side, Andor was In-house SEO for a top-3 comparison portal in highly competitive verticals such as insurance, power, and telco. Andor’s core expertise is strategic SEO as well as technical SEO, covering topics such as crawlability, indexing management, migrations, and site structure optimization. He is a lecturer at the afs Akademie in Germany, which has made it its mission to offer quality education and training in the field of SEO
Aleyda Solis | International SEO Consultant | Orainti
Aleyda Solis is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, Search Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and experienced speaker (with more than 100 conferences in 20 countries in English and Spanish). Awarded as the European Search Personality of the Year in 2018 at the European Search Awards, included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015, in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, she has been also interviewed in publications such as The Huffington Post and in the Google Partners Podcast.
Olesia Korobka | SEO Entrepreneur |
Olesia Korobka is SEO entrepreneur from Ukraine. She runs a few businesses most related to SEO and a small localization service. When not doing SEO, Olesia usually studies hows and whys of SEO, testing and researching. And now also helping other SEOs from Ukraine to adapt during the ongoing war.
Michael Bonfils is the Founder and CEO of SEM International. Which is an award winning global digital marketing management firm with 32 worldwide offices specializing in multilingual PPC, SEO, Social Media, Global eCommerce, Content and Localization. His company’s services are tailored to assist global advertising agencies and multinational corporations with their digital marketing strategies around the world. He has been in the industry since 1997, has been a frequent speaker at global conferences, is a recognized industry award judge and past/present board member for a number of digital marketing organizations.
Bill Hartzer | SEO Consultant |
Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.
Jonathan Jones is the VP of SEO at Forbes and has over 13 years working in the SEO industry. He is the co-author of the book ‘Mastering In-House SEO’ alongside 26 other brilliant co-authors. He has a computer science background, runs his own online businesses, and is an entrepreneurial mindset. Prior to working at Forbes, Jonathan worked at MoneySuperMarket, where the team won ‘Best In-House Team’ three times at the EU Search Awards in 2016, 2017, and 2018 and also at the UK Search Awards in 2015. Prior to this, he has worked on major national and international sites such as Toyota, NatWest/RBS, John Freida, Sage, Unum, & more. To get in touch with Jonathan, go to MrJonathanJones.com.
Richard Gregory | Founder | Agency NXD
Richard is co-founder of AgencyNXD as well as an advisor and NXD to multiple tech firms and agencies, including Adzooma, Fluid Digitial and Ruler Analytics. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and co-founder of SAScon.
Dave Elliott | Head of Organic Search | Vashi
Veronika Höller | Head of Demand Generation | Tresorit | Linked In
Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.
Seb Atkinson | SEO & Organic Growth Consultant | Atkinson Smith Digital
Seb Atkinson is a Digital Marketing Consultant with over 12 years of experience in Technical SEO, International SEO and Content Strategy for editorial and eCommerce sites in both B2B and B2C. Specialising in connecting search visibility with commercial goals to increase revenue, Seb has worked with businesses across multiple industries including personal finance, professional services, B2B and consumer brands. Seb’s approach is to understand a business’ goals, what’s currently working and what isn’t, and produce a strategy and roadmap to elevate revenue through organic search traffic. He prides himself in his thorough approach and out-of-the box thinking to solve problems and develop effective SEO programmes that deliver results, carefully considering a business’ current capabilities and how to help take them to the next level.
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Ink Digital Shortlisted for B2B & Travel Awards at UK Search Awards 2025Read More
DNRG are absolutely delighted to have won our first UK Search Award, for Best Local PPC Campaign (Large Agency). We’ve been nominated for the UK Search Awards for the past few years, so to finally win is a testament to the hard work and dedication of all at DNRG DNRG
The UK Search Awards are arguably the most prestigious in the UK and winning the pinnacle of their judging is incredible. I’m so glad the amazing team here have received this accolade to validate their position as market leaders and continue to drive the industry forward.Simon Schnieders - Founder Blue Array
The SEO industry is a competitive space, so it’s an honour to be able to submit quality work to this type of award and showcase what we can do here at No Brainer, as well as compete with big names within the field. No Brainer
Being shortlisted for the UK Search Awards and being recognised amongst so many other industry-leading digital agencies is a big honour for us as a team, and shows the progress we’ve made over recent years. ROAR
“We're delighted to have been shortlisted for the UK Search Awards due to its prestigious nature whilst also being able to showcase a project which we are all incredibly proud of. We feel that being shortlisted for awards like this is a testament to the hard work that has been put in by both our team and our clients.”Sebastian Dean Imaginaire
Being shortlisted in two prominent categories at the UK Search Awards 2024 is more than just a recognition; it is a celebration of who we are and what we stand for. It encapsulates our journey, our values, and the hard work of our amazing team. It encourages us to continue striving for excellence, breaking new ground in PPC and tech innovation, and setting new standards within the industry. Clean Digital
"Being shortlisted for the UK Search Awards is a huge honour for our internal SEO team. Their success demonstrates the power of developing in-house expertise by investing in innovative tools and recruiting great people."Laura Joseph The Post Office
The UK Search Awards have long been a benchmark for excellence in digital marketing and being recognised here reinforces our commitment to continuous improvement. For us, it’s not just about celebrating a campaign — it’s about celebrating the craft of SEO itself.Alex Mungo, Founder Go Mungo SEO
We found the entry process for the UK Search Awards to be smooth and well-organised, thanks to the great support from the Don’t Panic Team. They were always responsive, approachable, and ready to assist with any queries we had, making our experience as finalists in five categories very positive and rewarding.Stewart Roode Hooked On Media
The UK Search Awards is an evening we always look forward to, it’s a fantastic opportunity to celebrate the hard work and exceptional results our team consistently delivers. It’s incredibly rewarding to see our team’s efforts recognised externally, and we’re proud to be part of such an inspiring industry.Ian McIntosh Evolved and UpShift
