Published by isobel.regan@dontpanicprojects.com
Published Date 05.02.2024 
At 2023’s prestigious UK Search Awards, the national spotlight shone on search-driven content agency No Brainer, when they were named the winner of the “Best Use of Search Health (small)” category. It was an achievement that was wholeheartedly shared with their client, TakingCare, built on a partnership that leveraged audience-first strategies to drive organic growth in the healthcare sector.
The agency not only secured a well-deserved win but was also shortlisted in the “Best SEO Campaign (small)” category. This dual recognition underlines the agency’s consistent commitment to crafting and executing industry-leading strategies that delivered exceptional results.
Through their collaboration with TakingCare, and based on a comprehensive strategy, No Brainer delivered tech audits, on-page optimisation which included highly detailed content briefs and crafted in-depth content that resonated with the target audience (to name just a few of the tactics!). The content produced helped cement the brand’s position as a ‘trusted source’ for guidance and advice on personal alarms for the elderly. Working closely together with the in-house team, the agency surpassed initial targets and helped boost a growing volume of relevant and high-quality traffic to the TakingCare website.
Lee Cullen, the Co-founder and Client Services Director at No Brainer, praised the team on securing nominations in two categories for the second consecutive year: “We’re thrilled to have been named winners at the UK Search Awards two years running. This award is a testament to the brilliant partnership we have with our client, TakingCare, and all the hard work that the whole team put in.”
John Swaffield, Digital and Multi-Channel Marketing Manager at TakingCare Personal Alarms, highlighted the agency’s crucial role in their shared success: “It’s no surprise to us that No Brainer has won this award for the work they’ve achieved with all of us in the TakingCare team, they’re a brilliant partner to us, providing a cohesive SEO, content and digital PR strategy. The No Brainer team are truly a natural extension of the TakingCare team.”
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