Published by Sue Johns-Chapman
Published Date 16.10.2025 
We’re proud to announce that Exposure Ninja has been shortlisted for five awards at the UK Search Awards 2025! Among these is Best Large SEO Agency, a huge honour that recognises the impact of our integrated, data-led search marketing approach. Our campaigns with Age Care Bathrooms also earned four nominations across PPC and SEO, including:
- Best Use of Search – B2C (PPC)
- Best PPC Campaign
- Best Use of AI in PPC
- Best SEO Campaign
These nominations showcase what we do best: creating performance-driven campaigns that scale, convert, and build long-term revenue growth, even in the most competitive markets.
PPC That Delivers Quality Leads
When Age Care Bathrooms partnered with us, their PPC performance had plateaued under their previous agency, shaking their confidence. We rebuilt their PPC strategy with a clear focus on generating high-quality leads. The campaign included:
- A full Google Ads account restructure.
- Smarter segmentation to align with the varying needs of their diverse audience.
- Rebuilding high-impact service pages designed to convert.
- Developing valuable lead magnets to engage early-stage visitors.
- Re-engaging lost leads with automated email workflows.
This approach led Google Ads to become their top-performing channel, generating 6,278 leads at an average CPA of £71.27, well below the £120 target! The campaign revived their PPC performance, but the real win was that we had restored their confidence in paid search as a reliable growth driver.
Intentional AI in PPC
Age Care Bathrooms was up against industry giants with deep pockets and aggressive ad strategies. Instead of trying to outspend them, we outsmarted them by replacing their basic Search setup with Google Ads’ AI-powered Performance Max campaigns. This gave us automated, cross-channel optimisation for targeting, bidding, and creatives.
This smarter AI-powered strategy, paired with transparent reporting, realistic goals, and early quick wins, rebuilt client trust and significantly boosted results. We scaled their ad spend, while maintaining an impressive 980% average ROAS.
Performance-Driven SEO
Following the success in PPC, Age Care Bathrooms chose to prioritise paid ads with the majority of their marketing budget. That meant our SEO strategy had to work harder, with fewer resources, to prove it could also deliver strong ROI.
We focused on efficient, high-impact tactics. Through a targeted keyword strategy, audience-focused content marketing, and advocacy-led digital PR, we delivered 773 qualified organic leads. This more than doubled our target of 289, showing that SEO can generate serious returns even on a lean budget.
“Through continuous optimisation, we’ve perfected our PPC campaigns, ensuring a steady flow of high-quality traffic to our website. On the SEO side, we’ve steadily climbed the rankings by focusing on the keywords that matter most to our audience. Their expertise has not only improved our digital presence but has also helped shape our long-term marketing strategy for sustained growth,” says Sam Davies, Director of Age Care Bathrooms.
About Exposure Ninja
Exposure Ninja is an award-winning AI and Search Marketing agency that specialises in integrated search campaigns that achieve sustainable results. Our services range from SEO and PPC to Content Marketing and AI Search Optimisation. Exposure Ninja is a proudly certified B Corporation.
