Best Use of Search Shortlist for MILWAUKEE®

IDHL & MILWAUKEE® share their UK Search Awards nominated work.

57% increase in organic performance. Over 230K in click-to-buy conversions. SEO as MILWAUKEE®’s top growth channel.  

That’s why we’ve been shortlisted for the Best Use of Search (B2C) at the UK Search Awards.  

This wasn’t your usual SEO campaign. It was a reimagining of global SEO expansion, transforming a complex translation project into a market-driven creation system that scales seamlessly across 26 different markets. 

Find out more about the MILWAUKEE® success story below. 

Who we are  

We’re IDHL – an industry leader in delivering AI-first, data-driven integrated services and a leading digital marketing agency.  

Our mission is simple: accelerating growth for ambitious brands through extraordinary digital performance. Whether it’s through standout web development, targeted intelligence campaigns, or organic channels, we create integrated strategies that bring proven value to our clients and demonstratable results.   

We’re collaborating with over 300 clients, including some of the biggest sector names and spanning across every major industry niche. Each client project is unique to us – we don’t believe in one-size-fits-all approach. Instead, we look for innovative, best-in-class solutions tailored to each client’s goals. 

Our work with MILWAUKEE®  

Our partnership with MILWAUKEE® is just one example of what can be achieved when data, ingenuity, and teamwork come together. We’ve been collaborating together for seven years, and over that time, we’ve moved the needle for MILWAUKEE®’s organic growth.  

Originally focused on the UK and English-language SEO, the challenge was to expand across the EMEA region, reaching new audiences authentically while staying true to the brand’s tone and identity. With 26 markets and 30 commercial sites, it was no small task.  

So, how did we do it?  

• Localised content: We built workflows that allowed for high-quality, consistent content tailored to each market’s language and culture. 

• Capturing market nuance: Working closely with regional teams ensured MILWAUKEE®’s global tone of voice resonated locally and SEO best practice was kept.  

• Ongoing optimisation: Site speed. Crawlability. Internal linking. We fine-tuned every detail onsite to boost performance.  

The proof is in the results. We consistently overdelivered on traffic targets month-on-month, going above and beyond client expectations. This campaign marked a shift in how MILWAUKEE® approaches SEO, delivering value not just in the moment but providing a repeatable model for global growth.  

“IDHL developed and rolled out an EMEA-wide strategy with the aim of improving overall sessions from non-branded searches, working directly with digital heads across the markets and navigating complexities such as varying local resource and differences in search patterns and behaviour. With this agency partnership, our markets have been empowered to localise content using centrally supplied key phrases and tailored support, and in turn we have seen the direct impact on our KPIs.” 

• Hannah Chan-Edwards, Digital Marketing Manager EMEA, TTI 

“After two years of working on this account, I’m proud to say it’s now in its strongest position yet. I’m thrilled that the team’s hard work has been recognised and honoured with a nomination for this prestigious award.” 

• James Coto, Senior Sales Account Manager, IDHL 

We take an integrated approach to performance – we utilise whichever channels will help you achieve your ambitions faster. MILWAUKEE® is just one example of the brands we’ve worked with. Browse our work to see how we move beyond vanity metrics and build a foundation that supports long-term growth.  

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