Published by Sue Johns-Chapman
Published Date 11.12.2025 
The team at Exposure Ninja celebrate their award wins and that all-important silver.
Exposure Ninja have taken home three award wins at the UK Search Awards 2025, including a Silver Award for Best Large SEO Agency!
Our awards include:
- Winner: Best SEO Campaign (Large)
- Silver: Best PPC Campaign (Large)
- Silver: Best Large SEO Agency
These awards recognise the impact of our work in high-complexity sectors, as well as the innovation and performance that position us at the forefront of AI Search.
Silver for Best Large SEO Agency
This year marked our first time entering the Best SEO Agency category, and we were honoured to be awarded Silver among a field of outstanding agencies.
The judges commented, “Judges were impressed by Exposure Ninja’s vision as AI leaders and their commitment to their mission. The forward-thinking approach to emerging technology combined with strong client results demonstrated how established agencies could remain innovative while scaling their operations and maintaining quality of service delivery.”
Why we stood out:
- Leadership in AI Search: We published the UK’s first large-scale study on AI Overviews, led high-attendance industry events including MozCon London and Spotler Live, and delivered Moz’s most attended webinar to date with over 2,000 registrants. Our content, research, and strategy around AI Search have positioned us at the forefront of this field.
- Consistent Performance Across Complex Sectors: We drive growth in sectors where results are traditionally harder to achieve, including mortgages, financial services, construction, healthcare, and scientific skincare. In the past year, we delivered over 11,000 leads for DSLD Mortgage, achieved a 5x increase in monthly leads for Age Care Bathrooms, and helped The Ordinary return to double-digit sales growth on a key global product.
- Dedicated to People, Planet, and Profit: As a certified B Corporation, we take our people, purpose, and performance seriously. In 2024, our team volunteered over 380 hours, maintained industry-leading retention, and delivered our most profitable year to date.
Charlie Marchant, CEO of Exposure Ninja, says: “This was our first time entering the Best SEO Agency category, so to be awarded Silver on our debut is a fantastic achievement. This category judges agencies on everything from client satisfaction and results to financial performance, internal culture, innovation, social impact, and thought leadership. We’re proud of what the team has accomplished, and next year, we’re going for gold.”
Gold and Silver for Our Work with Age Care Bathrooms
We are also delighted to have been awarded both Gold and Silver for our campaign work with Age Care Bathrooms, a UK-based business providing accessible bathrooms for elderly and disabled people.
Gold: Best SEO Campaign (Large)
This Search Engine Optimisation (SEO) campaign delivered transformational results for a vital service. We combined a full SEO restructure with targeted content, digital PR, and a clear measurement framework to deliver consistent growth and long-term value.
Following implementation, leads increased by over 197%, moving from 60 to more than 300 per month.
The judges commented, “A campaign that was an illustrative example of investing time into consistent measuring and reporting. Aligned EEAT values within a mean SEO budget impressed, as did excellent audience segmentation. The disciplined approach to measurement and continuous optimisation demonstrated how strategic patience and technical excellence could deliver transformational results.”
Silver: Best PPC Campaign (Large)
The Google Ads campaign for Age Care Bathrooms integrated AI-powered bid optimisation with performance-focused landing pages and audience segmentation. We combined data integration with proven fundamentals to create a high-converting, scalable campaign.
The result was a commercially efficient PPC strategy with improved return on ad spend (ROAS) and significantly increased lead volume, delivering 76% of total leads.
The judges commented, “A strong commercial campaign with an impressive blend of core PPC build plus landing page development. Creative variety used to deliver results. The integration of AI-powered optimisation with traditional PPC best practices showed how innovation and fundamentals could work together to drive exceptional performance.”
About Exposure Ninja
Exposure Ninja is an award-winning search marketing agency specialising in SEO, AI Search Optimisation, Content Marketing, and PPC. We grow B2B and B2C brands into industry leaders in search through integrated, ROI-driven campaigns. The agency is a proudly certified B Corp.
