The awards will be judged by an esteemed panel of industry leaders and experts. The judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

The 2019 judging panel included:





Past roles at Carat and Latitude, working on search marketing campaigns for major brands.

International Search Marketing Conference speaker on SEO and Digital Marketing Strategy.

International SEO Consultant to brands in-house teams covering ecommerce, sports, travel, food and nutrition, legal, finance and insurance.

A decade in SEO.  Researcher into search engine crawling and crawl efficiency.



Jim has over 18 years of digital advertising experience.

Since then he’s spent in excess of £220 million buying traffic for over 1000 companies.

Jim is a keynote speaker invited to speak at industry events around the world, including Pubcon, Retail Global, Marketing Festival, Friends Of Search, Hitpath Masters Conference, a4uexpo, SES, SMX and Affiliate Summit.

Jim has been a regular fixture on the judging panel at the UK, European, MENA and US Search awards for the past four years and is a returning judge for this years UK Search Awards.

Never one to shy away from giving an opinion or pulling punches, Jim enjoys critiquing entries at the Awards and seeing what the search community thinks is worthy of winning.



I work with website owners to help improve their results. Usually the broadest objectives behind my work are to 'make more money' or 'reduce costs' for companies, but they can cover any other business goal.

I have a background of more than 10 years working with companies to improve their results through the web. Alongside that, I have a first class degree in Software Engineering, a post-grad certificate in Digital Marketing (top of class) and scored 88% in my last Google Advertising exam.

Today I work either direct with clients or through a couple of great agencies.

Projects can be at a strategic or tactical level. They usually (but not always) involve one or more of the following:

Specialties: Analytics, Search (SEO/PPC), Email, Conversion, Affiliates, Usability, Content, Ecommerce, Social Media, Design, Development, Customer Acquisition & Retention.

There are a few brief examples of things I've been involved in here on LinkedIn, or take a look at & you'll find a little bit more there.



I started SEO for real in 2004 by ranking 3rd in a SEO contest, but I come from a marketing and public relations background.  After discovering how to spam Google, I lived the life of super affiliate and clic whore until 2008 when I switched to the consulting side of the business.  Since then, I also started a speaker’s career and got more involved in the SEO community in France.  I am still running a few personal projects on the side, but my main focus is to rank high on Google for my clients.  Of course, I also embraced on other fields of search, especially SEA, Content Marketing and Social Media Marketing.

You can find me on my blog including a video from EU Search Awards 2016 event here

Alexandre Bram

Senior SEO Manager, |

Alexandre is Senior SEO manager at and bring with him more than 10 years experience in Search. Before working in Fashion, Alexandre worked in the travel industry for more than 4 years. More details available here

Lee Carter

Marketing Acquisition Manager, PrettyLittleThing |
With a background in digital marketing analysis, Lee has helped some of the worlds best known brands (including Coca-Cola, Fred Perry and Co-op Group) get the most out of their digital channels by providing data driven insight and ideas.
He is now Marketing Acquisition Manager at PrettyLittleThing, the worlds fastest growing fashion retailer, overseeing a multitude of acquisition channels and partnerships in multiple territories.

Areej Abuali

SEO Manager, Zoopla |
Areej is SEO Manager at Zoopla where she focuses on all things technical and on-site SEO. Prior to that, she was Head of SEO at Verve Search where she led the Technical SEO team and worked on an array of clients in the health, travel and finance industries.
She is the founder of the Women in Tech SEO community which is a support network aimed for women in the Technical SEO field, that has a global group and hosts local meet-ups in London. 
She has been in the industry for the past 6 years and has spoken at BrightonSEO and MozCon. Armed with a degree in Computer Engineering and an MBA; she is passionate about solving complex technical site issues and experimenting with new technologies.


Founder, The Digital Strategy Unit |

David Crawford has worked for the last 25 years in marketing and digital agencies of all shapes and sizes.  He was most recently Managing Director of Branded3, one of the UK’s leading search agencies, and has also held senior positions at McCann, BJL and twentysix.  He has worked directly with clients such as American Airlines, UPS and Bentley as well as help a couple of tech start-ups develop and deliver their digital & marketing strategies.  He now works with creative, digital and tech agencies as a Non-Exec Director, Board Advisor and Coach.



Laura is the Founder of Silverthorn, a PR, social media & content marketing agency. Laura is a regular trainer and speaker at industry events such as INBOUND2017, Learn Inbound, UnGagged Vegas, Yoastcon, SMX München and BrightonSEO, where she has delivered the link building/Digital PR training since 2013.

She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2017 50 Women in Digital Under 30 and was nominated for the CIPR’s Outstanding Young Communicator 2017.




Halide is a digital marketer with over 14 years of experience in Search Engine Marketing, Search Engine Optimization & Business Development. She has a strong passion for all Search & Inbound related marketing issues. She has worked at Google Dublin before she has founded her own Digital Marketing Agency.

She is now Co-Founder at Kubix Digital, a search-focused Digital Marketing Agency based in Istanbul & Berlin. She says that she loves her job, because she lives and works for the values that her company and she represents: Taking Ownership, Thinking & Working Smart, Communicating with each other, whether it's a teammate or a client.

With her side project Women Digital she is aiming to empower women to advance their knowledge and collaboration in the digital marketing landscape.

David Edmundson-Bird

Principal Lecturer in Digital Marketing & Enterprise | MMU |



Ed has delivered and innovated consumer digital services for over ten years. During that time, he has worked at the interface between technical and commercial teams and is adept at building strong working relationships and bridging the digital divide.

Working as Head of Optimisation for Vodafone Group in 2012, Ed setup and then ran an internal digital agency delivering performance, analytics, search, and UX optimisation services to 21 markets worldwide. Monitoring analytics and performance across web and mobile apps, Ed achieved tangible Touchpoint Net Promoter Score improvements alongside to a 50% decrease in page load speed. 

Since October 2017 Ed has been working as an independent digital consultant delivering IT Architecture and governance projects, and mentoring and facilitating agile teams. He is currently back at Vodafone to deliver an Omni-Channel Content Management Strategy for all markets. 

As a digital innovation leader, Ed continues to judge at the UK Search Awards. He also enjoys speaking at conferences on topics such as digital optimisation, agile working and Omni-Channel user experiences. Outside work, Ed practices T'ai Chi, enjoys philosophical discussion and is a keen cyclist.

Alina Ghost

SEO Manager, Amara |

Alina has nearly a decade of Digital Marketing experience and had worked for the likes of Debenhams, Carpetright and Tesco. Currently, SEO Manager at Amara, a luxury interiors brand that are purely online, and Podcast founder and host of SEO with Mrs Ghost.  

Alina has spoken at various events, such as Brighton SEO, Search London, Advanced and International Search Summit to name a few. In her spare time she won the Best Interiors Blog category at the Cosmopolitan Blog Awards with her home decorating blog. Finally, she also loves a country walk with her 3 year old white German Shepherd called Casper… (yes, it is indeed the real Casper the friendly Ghost.)





Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.



Simon Heseltine is the VP of Audience Growth at Trader Interactive in Norfolk, VA. His team is responsible for all traffic channels for industry leading sites such as Cycle Trader, RV Trader, Equipment Trader and Commercial Truck Trader.

Simon has led US Search Award winning teams at ForRent (2017) and AOL (2014), also working in-house at Hewlett Packard Enterprise, and for several years on the agency side.

Simon taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years, 2 as VP of Education.

Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech.



Anders Hjorth is a digital marketing strategist, entrepreneur and a frequent speaker and writer on Digital Marketing as well as a judge on various Digital Marketing Awards.

Anders was the Founder of several Digital Marketing agencies in Paris: Relevant Traffic [Search Marketing], BDBL MEDIA [Biddable Media] and aznos [Content Marketing] acquired by Altima in 2016 and then Accenture in 2017. Anders was also COO at GroupM Search across EMEA. He has worked for almost 2 decades across SEO, Paid Search, Affiliate marketing, Social Media and Social Ads, Display and RTB/programmatic as well as web development, hosting, domain names and more recently Content Marketing & Content Curation. 

Anders works out of Paris as a Digital Marketing consultant and researcher in his new company Innovell.



Motoko has been providing the online marketing services targeting Japan, Asia, and other markets to companies from around the world for since the mid '90s. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made a big impact on some of the world’s popular multi-national brands’ search marketing campaigns.

A number of her articles have been published on industry websites and printed media. She also writes about the Search Marketing and SEO on her blog and other websites. She is a frequent speaker at the search marketing conferences globally and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO.

In 2014, she received the Best Consulting Awards form the US Search Awards. 

Asad Imam

Head of SEO, |

Asad Imam is the Head of SEO at He has over 10 years experience as an SEO professional, with experiences in agencies and client side. He lives in Reading with his family and loves to travel, listening to Led Zeppelin, watch documentaries and organise last minute barbeque parties. 



Previously voted as one of the UK's Top 30 Women in Digital Under 30. A specialist in Social Media and Digital Brand Strategy, Kristal is an award winning, strategic and experienced digital marketing expert. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a decade developing digital solutions for some of the UK’s biggest brands.



Saif Jarad is an internet entrepreneur who founded the 1st online performance marketing company in the Middle East back in 2010 “Chain Reaction” and he is the current CEO of the company. At the moment Chain Reaction has 4 offices across the region, serving regional and local brands including some Fortune 500 companies in the region.

Award winning agency, Chain Reaction has become the region’s 1st Google analytics premium partner hiring more than 35 digital experts.
He is a speaker at many regional events and a digital marketing trainer.
Saif has also managed to sign representation deals for the Middle East region with Baidu from China and an agency partner deal with Yandex from Russia.

Saif holds a BSc in Robotics Engineering and enjoys teaching Yoga in his free time.

Richard Keenan-Heard

Head of SEO, Trainline |

Richard joined Trainline 2 ½ years ago from Wavemaker (formerly MEC) and has gone on to build an impressive team of in-house content and technical SEO specialists. Every day Richard and the team are working to solve new challenges and testing initiatives and programmes to support the company’s growth globally.

Before Trainline, Richard worked on several global brands at Wavemaker including GE, Johnson and Johnson, Pfizer, Michelin and Tiffany.


Managing Director, RMS |

For the last 12 months Mike has been heading up creative communications agency, RMS. In his previous role he was Commercial Director at digital marketing agency Latitude for 11 years where he worked with a number of high profile brands such as bet365, Tesco Bank, Post Office, Saxo Bank and even Brewdog! For the last 12 months he has been heading up creative communications agency RMS. Mike is also an experienced business troubleshooter, coach and board advisor. Before being all things digital, he worked for over a decade in more traditional advertising agencies including Yellow M, BJL and Gyro International. He has an award-winning and innovative approach to business strategy - keeping it simple, creative and ensuring real focus. Mike loves nothing more than working with ambitious brands, business owners and in-house teams and now at RMS he is firmly focused on driving strong growth across the agency. 

Mark Kuhillow

Founder, R.O.EYE |

With a background in traditional direct-response media, Mark has been involved with digital platforms since 1999. Deeply passionate about client service and the internet, a proven track record in building successful digital businesses is evident.




Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. 

She has judged both UK & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners.  Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment.

Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post.  She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).


Digital Marketing Director, Marshalls PLC |

Paul has 20 years’ experience leading Marketing & Digital both Agency & Brand side.

Paul was previously Head of Marketing at Tesco Bank, global Digital Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and has through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach and Silverstone.


Ciaran Murphy

Director of Recruitment & Training, Wolfgang Digital |
Ciaran joined Wolfgang Digital in 2011 as a PPC trainee. He was the third employee at the time. 
3 months later Ciaran moved from the traineeship into a full time position, managing PPC campaigns for some of Ireland's biggest brands (Kilkenny Shop and Louis Copeland) as well as internationally recognised brands like Zurich Life. 
Ciaran has since moved into a Director's role in Wolfgang jointly overseeing Recruitment and Training with the objective of identifying and delivering the next generation of award winning marketers at Wolfgang Digital.
He has spoken on PPC at a number of Irish and European events:
3XE - one of Ireland's premier digital marketing conferences
The Marketing Festival - a digital marketing conference that changes country annually and one of the bets quality conferences I have attended
PPC Masters - a two language PPC focused conference in Berlin
Friends of Search - an IAB supported searh conference in Amsterdam



Jon is an experienced leader within the digital marketplace with over 19 years’ experience, and has demonstrated dedication to the industry over his career — which was recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently in the ad tech space as VP and MD EMEA of Marin Software before joining DeepCrawl as Chief Growth Officer.

He has experience in paid search since its inception, and also worked heavily in SEO, display and paid social over the years. This diverse range has given Jon a strong understanding of all sides of the market, a sharp business knowledge and skill set, and many connections across EMEA and the US who recognise him for his experience and thought leadership within the online advertising industry.

Jon is active in the search community, and is most likely to be found moderating, speaking and sharing his knowledge at conferences, webinars and events across the world. He also frequently judges industry awards, including the UK Search Awards, European Search Awards, US Search Awards and Performance Marketing Awards (to name a few.)

Dudi Nakdimon

Head of SEO, Ladbrokes Coral |

Dudi Nakdimon is the Head of SEO at Ladbrokes Coral. He has been with LCG for 6 years and has 10+ years of online marketing and digital experience. As part of his job at LCG, Dudi was responsible for building an in-house team of SEO - SEO managers, content writers and technical specialists, while collaborating with SEO agencies. 

His experience working for a large corporation with various departments has taught Dudi that the best to achieve SEO results is by educating colleagues throughout organizations on the importance of SEO, working close mainly with Product, Dev, Creative, Legal and Compliance departments. 

“SEO is more than just work. It’s my hobby and a passion!” – Dudi Nakdimon

Luis Navarrete Gomez

Global Head of search marketing, The Lego Group |

Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for search marketing activity globally for the iconic toy company. On these years in the company, Luis has managed to create a global organization that reaches both children and parents with engaging content in more than 140 markets.

He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community. He is a member of the board of directors of SEMPO, the largest nonprofit trade organization in the world serving the search and digital marketing industry. He is also a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specilized publications. He is also member of the judging panels of industry leading awards, as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background on computer science and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology and business management and leadership.




Samantha Noble is the Founder of Biddable Moments, an Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.

Giada Puntin

Global SEO Specialist, Burberry |

Steen Randeris

Global Search Manager, PANDORA |
Steen is Global Search Manager at PANDORA.
He has more than 10 years of both strategic and operational experience with SEM/SEO from both agency and client side.
His main responsibilities at PANDORA includes 
• Paid search strategy development & deployment. 
• Paid search optimization across markets. 
• Manage SA360 implementation. 
• Create overview of activities and efficiencies.
• Create guideline for markets and agencies.
• Optimise total search
• Manage the use of search data across channels, for creative development and content (data –driven).
• Manage all search engines. 
• Main point of contact for global paid search partner.
For more info please visit:

Farhaad Saleh

Director of Organic Acquisition, Residential People |

Farhaad is the Director of Organic Acquisition at Residential People, previously he was the Head of SEO for Rightmove. With over 10 year’s experience in SEO he has worked in many verticals from property, fashion, finance, aviation etc working both client side and agency. He fell in to SEO like everyone and was drawn to the dark side, over the years he crafted his skillset and moved in to the light to deliver consistent growth to businesses using holistic strategies

Eli Schwartz

SEO Consultant |

Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.

In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years.

Eli frequently speaks at marketing events across the U.S., Asia, and Europe, and he authors columns published on Search Engine Land, Marketing Land, and Search Engine Journal. His work has been featured on sites ranging from Techcrunch to the Y Combinator blog. He has guest lectured at Duke’s Fuqua School of Business, Singapore’s Civil Service College, and Growth School for Growth X. Eli regularly appears as a guest on top industry podcasts such as Y Combinator and Search Nerds. He has acted as a judge for the last five years on the US Search Awards, UK Search Awards, and the US Interactive Marketing Awards.



Patrick Stox is a Technical SEO for IBM. He writes for many search blogs and speaks at conferences. He's an organizer of the Raleigh SEO Meetup (the most successful in the US) and the Beer and SEO Meetup and was founder of the Technical SEO Slack group.

Phil Tiley

Go To Market Lead, Microsoft Advertising |

Phil started in SEM back 2008, spending the following 8 years managing flagship clients and teams within Publicis Groupe. In 2015 he left agencyland, joining the account management team at Microsoft Advertising. Working with large and sophisticated advertisers, he was fortunate to be involved in the incubation of numerous search products, quickly discovering a passion for this side of the industry. Since 2018, Phil has taken on a more strategic and product focused position as Microsoft Advertising’s GTM lead for APAC and EMEA. His role, align engineering, marketing, operations and sales teams to deliver Microsoft’s search and audience products to clients.

Juliette van Rooyen

Founder & Head of SEO, VR Squared |

Juliette is an SEO Specialist with more than 14 years experience in both client-side and agency environments in London & Cape Town. Starting as a developer, she was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, she moved to London and spent 6 years working for various agencies. Her clients included Nintendo, Samsung, COI & Shell.

She returned to Cape Town where she worked on the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, Juliette returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.




Thomas J. Vosper


Thomas has a long record of delivering growth for many of the largest names online. During six years at Amazon, he led strategic seller acquisitions; executed new category launches; and delivered cutting-edge merchant services. After moving to Tesco, he tripled their marketplace business in twelve months. He currently leads Retailer and Agency engagement as a part of the senior team at Pricesearcher - the UK's largest product search engine. Thomas has a detailed insight on strategy, performance and operations across thousands of eCommerce sites, the high street stores, and digital marketing agencies.




Neil original entered the world of Search in 2002 as the technical mind behind a start up by the name of Just Search. In 2004 he had successfully secured a first page position in Google UK for the term “SEO” and similar phrases which led to experience within blue chip consultancy, SME and ecommerce projects. In 2007 Just Search was acquired by Swedish listed company Getupdated Internet Marketing where Neil took the role of Group CTO and led the technical expansion from the UK and Sweden into France, Italy and Ireland helping the company to operate a turnover in excess of £30m and gain the vanity ranking term of “SEO” in the majority of markets entered.

Neil started consultancy in 2009, Here he works consulting with other Digital Agencies to affiliates or in-house teams. He is passionate about the web, extremely focused and fanatical about technology which has led him to speak at conferences around the Globe from Silicon Valley to Stockholm and Reykjavik among others.



Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear, a driven marketing agency dominant in psychographic targeting, winner of 10 US Search Awards, including 2X Best Large Integrated Agency, Best Use Of Social In A Search Campaign.

Credits include Uber, eBay, Airbnb, Dell, LinkedIn, Etsy, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, SeagullOutfitters and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. 

Entrepreneur Magazine wrote the reason for Marty’s success is a “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower."

Having helped Aimclear to Inc. 500/5000 status 6X (2012-2017: fastest growing privately held US Firms), Marty guides Aimclear agency content, vision, services & creative-hands-on. Aimclear is a 4X top 100 workplace by Minnesota Business Magazine. Marty won 4 "Top 25 Most Influential PPC Experts" awards, Top 100 Twin Cities People To Know & claimed the coveted "US Search Personality Of The Year” tiara. Marty is a perennial judge and presenter at The European & UK Search Awards. 

His Wiley/Sybex books, "Killer Facebook Ads"‹ and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. Marty has been cited & quoted in flagship publications including WSJ, NPR, Inc., Forbes, MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.



Gerry is a technical marketing consultant working with Just Eat supporting SEO on the 14 sites they operate around the world, including apps, mobile, technical and outreach. Ensuring that the sites are organic leaders in the markets they operate in.

With an 17 year history in digital – Gerry has worked on sites from the BBC, McDonalds, Premier Inn and DirectGov in various roles from digital analyst, site search but usually in SEO, as well as spending a large part of his career agency side.  Gerry also co-runs a digital roundtable conference called TakeItOffline which aims to replicate the best of the post pub conversations, typically in a pub.

Adam Whittles

Head of SEO, AutoTrader |
Adam has recently joined Auto Trader as the new Head of SEO. Prior to joining Auto Trader, he was running the SEO program for Apple across the EMEA region, having previously worked agency-side for a number of years.
You can find out more about Adam's background and experience at


Senior Marketing Consultant, Oh Mishy |

Michelle is an Australian award-winning journalist turned digital marketer who specialises in SEO, content strategy and acquisition.

She graduated with a BA in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience for both big and small brands. Having moved to London from Sydney in 2016 for a new challenge, she just completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she led the ‘Best In-House SEO Team’ of 2019. She is now exploring new pastures consulting for global and start-up businesses in the highly competitive FinTech, Financial Services, Ecommerce and Publishing industries.



Nick has worked in digital marketing since 1998. Moving to Russia in 2003 he specialised in multilingual search and broadening his knowledge across digital channels, content and PR. During this time he contributed to the Russian digital startup community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.

Returning to the UK in 2011, Nick then built and led marketing teams at Arena Media, Havas Media Group and the Dentsu Aegis Network. As the technical SEO lead at Vodafone Group since 2014, he has improved online performance and customer experience across 22 international markets. 

As an advocate for raising standards in online marketing, Nick judges the UK Search Awards and EU Search Awards. He enjoys speaking at conferences on the topics of mobile/data-first marketing, cross-channel campaigns and technical SEO. Outside work, he enjoys cycling and taking part in Prince’s Trust cycling events.

Murat Yatagan

Vice President of Growth, Brainly |

Murat Yatağan is a proven growth marketing leader with experience across Search Engine Optimization (SEO), Search Engine Marketing (SEM), web analytics, and product management. He has led optimization and analytics at companies such as Brainly, Global Savings Group, and Google. Besides being a marketing leader, Murat is a world wide recognized SEO consultant.

Currently, Murat is the Vice President of Growth at Brainly, focused on building and scaling a high performing growth team and helping to bring Brainly more unique users globally. Previously, he was a Senior SEO Manager for Global Savings Group, helping to make their 80+ platforms more visible on Google SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google. In this role he developed an automated pipeline to identify and demote thin pages, which scaled team's efforts by 20x in 1 quarter. The new hires he mentored reached to their accuracy rates in 6 weeks by performing 100% better than their peers. Prior to Google, Murat worked as a Research Assistant in Computer Science Faculty of IUE, where he published a scientific paper on Ultrasonic target echo detection using neural network order statistic filters in split spectrum processing.

Murat is active in the SEO and growth marketing communities, including holding positions as US, European, UK and MENA Search Awards Judge. After following his startup spirit, he also is a growth marketing and SEO advisor of a few startup, one of them being a data-science driven, SEO and content marketing platform called Insidera Inc. He is a brand ambassador of OnCrawl, an award winning search marketing intelligence tool.



Lukasz Zelezny is the former head of organic acquisition at, a UK based price comparison website with offices in London.  Lukasz is a hands-on person; he spends lots of his time keeping up to date with the changes in the technology of online marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

He is a graduate from the Silesian University of Technology with a BA in Marketing.

In 2015 he traveled 75,000 km speaking at many SEO and social media conferences including ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in United Kingdom as well as conferences held in Europe; Marketing Festival in Brno, Brighton SEO in Brighton, UnGagged in London. Every year he is actively participating in 10 to 20 events as a SEO/Social Media keynote speaker. Additionally, he organizes workshops where he is sharing tips around SEO, Social Media and Analytics.