The 2016 UK Search Awards took place on Wednesday 30 November at the Bloomsbury Big Top in London. The winners are as follows:
Best Use of Search – Retail
BlueGlass & OKA
Best use of Search – Finance
Greenhouse GroupM – How we made Brexit disruption good for the Halifax business
Best use of Search – Travel / Leisure
BlueGlass & Expedia
Best Use of Search – Gaming
TMI & Coral – Succeeding at EUROS 2016: Data-first approach ensures record acquisition during football frenzy
Best Use of Search – Third Sector
Delete & Leeds Beckett University – The Campaign That Got Personal
Best Local Campaign
The SEO Works – Is it legal? The SEO Works help Qamar Solicitors become a major local force
Best Low Budget Campaign
Polemic Digital & Super Saver Oil – From Zero to Money-Saving Hero
Best Use of PR in a Search Campaign
Ad-Rank Media & CruiseDeals.co.uk – The cost of living on a cruise ship vs. living in London
Best Use of Social Media in a Search Campaign
Brainlabs & UNICEF – Mobile Text Alerts
Best Integrated Campaign
MoneySuperMarket – #EpicDanceOff
Best Cross-Device Campaign
Receptional & Gracewell – Joining the dots between desktop, mobile & telephone for a 1,600%
Best PPC Campaign
Found & Funky Pigeon – The Pigeon Just Got Funkier
Best SEO Campaign
Evolved Digital – Select Car Leasing SEO Campaign
Best Use of Content Marketing
Forward3D & New Look – #ThisIsNewLook, Reconnecting with the Online Fashion Community
Innovation – Campaign
Brainlabs & Domino’s – England Suck, Domino’s Don’t
Innovation – Software
Trisolute Software – Trisolute News Dashboard for mobile & desktop
Best PPC Management Software Suite
DoubleClick Search
Best SEO Software Suite
Botify – Web Crawler & Log Analyzer
Best Search Software Tool
Adthena
Best In-House Team
Debenhams SEO Team
Best Small PPC Agency
Receptional
Best Large PPC Agency
Forward3D
Best Small SEO Agency
Polemic Digital
Best Large SEO Agency
Verve Search
Small Integrated Search Agency
MediaVision
Best Large Integrated Search Agency
Merkle | Periscopix
Young Search Professional
Julia Gonzales Dastis
UK Search Professional
Sam Noble